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A Sales Leader’s Blueprint for 2014

SBI Growth

You know you need to begin planning for 2014 now. Market conditions 12 months ago were very different. How should we be using social media? Why This Matters— The size of your addressable market has shifted. Phase 2 - Develop Go To Market Plan - Many sales VPs don’t know the best route to market.

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8 Social Media Mistakes B2B Marketers Should Avoid

Zoominfo

93% of B2B marketers use social media, and with good reason—it works ( source ). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. We haven’t been shy about touting the benefits of social media in B2B sales and marketing.

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The Monday Morning Breakfast For Champions Podcast – Episode 48 – Simon Hares

The Pipeline

Simon Hares set up SerialTrainer7 Ltd in 2014 with a view to getting people where they need to be quicker and leaving them there better. Key clients include Dickies Workwear, NHS Professionals, ComputerWorld Group and The PCGames Network, Srixon Golf, Fitness First, TLC Marketing, CBS Interactive and Fandom. .

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The Top 8 Takeaways from Social Media Guru Paul Gillin’s FIR B2B

Pointclear

Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness. Voicemails work.

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Don’t Use Social Media for Direct Sales – Do this Instead

Pipeliner

Social media pervades almost every aspect of our lives, from catching up with classmates to sharing vacation photos with family. As marketers continue to try to find the best way to utilize social media to reach potential customers, businesses are continually examining how effective their efforts are in achieving a return on investment.

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The 7 Levels Of Social Media Mastery

InsideSales.com

Social media mastery: Have you figured out how to use social media to grow your business or rally your supporters around an important cause? Find out how you can become a social media expert here! In this article: How to Become a Social Media Expert. The 7 Levels of Social Media Mastery. Level 1: Core.

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Nine Things I Learned at Social Media Marketing World 2014

SugarCRM

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post Nine Things I Learned at Social Media Marketing World 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.