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Why Businesses Need to Take AMP Seriously

Sales and Marketing Management

More online users have turned to smartphones and tablets as their primary browsing devices, forcing web administrators to rethink their marketing strategies, particularly optimizing their websites for mobile. This is the same reason that led to the adoption of the Accelerated Mobile Pages (AMPs) by the search engine giant, Google.

Lead Rank 196
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Artificial Intelligence for B2B Sales & Marketing: Reality vs. Hype in 2018

DiscoverOrg Sales

Artificially intelligent systems have been pioneered by companies like Netflix, Amazon, Google, and Tesla to collect data and use it to compel behavior. There’s a lot of buzz around Sales and Marketing AI, but what is real and what is hype? What can we actually expect from AI in the sales and marketing technology in 2018?

B2B 150
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The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 billion spent on social marketing efforts in the United States alone in 2016 ( source ). Unlike other marketing strategies, calculating ROI on social initiatives can be difficult for a number of factors.

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3 Strategies to Enable Sales and Accelerate Revenue Growth

Allego

During our conversation, Perry and I discuss three strategies sales teams should employ to accomplish those goals. That may sound basic, but often companies do not follow fundamental sales and marketing practices. The fact of the matter is, though, a CRM helps sellers and marketers identify, qualify, and track leads.

Revenue 116
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Is Your Online Brand Different than Your In-Person Brand?

No More Cold Calling

Social media is a place to begin conversations, to begin relationships. But instead of expecting instant sales leads from social media, commit to essential sales activities that get you to the point where you’ve earned the right to have an offline conversation with your prospect. And relationships don’t happen overnight.

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Sales Tips: How to Step Up Your Prospecting for 2016

Customer Centric Selling

Sales Tips: How to Step Up Your Prospecting for 2016. Utilizing productivity tools like LinkedIn ‘activity’, Google Alert, PRNewswire, Lead411, etc. Becoming part of the continuing conversation to stay engaged and relevant. Learn how to supplement the number of leads developed for them by Marketing.

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6 Ways to Generate More Logistics Leads

Zoominfo

Maybe they’re too busy for a phone conversation or you’re just not targeting the right people. Identify Your Target Market. One of the most crucial steps in any marketing or sales decision is knowing who your customers are. One of the most crucial steps in any marketing or sales decision is knowing who your customers are.

Lead Rank 140