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How to Get Your Sales Team to Actually Use CRM Software

Hubspot Sales

You’ve decided you need customer relationship management (CRM) software. These are just some of the reasons CRMs have become such an integral part of business success today and why so many companies have invested in finding the right software for their team. Many CRM software providers operate under a freemium model — like HubSpot.

Software 122
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In the Age of AI, Training Is More Critical Than Ever

Sales and Marketing Management

Before that happens, though, the AI has to be trained?—? The first step toward sales AI success will be taken not by salespeople, but rather by sales ops and the IT pros determining the right data to train the system. Compare that to 2016, when CRM penetration surged to 74 percent but goal attainment dropped to 55.8

Training 206
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Why Recruiting is Like Marketing

DiscoverOrg Sales

Since I didn’t know any better, I figured that I might as well build the recruiting engine in the same fashion that I built a marketing engine, and it turned out the approach worked. Here are the 5 key ways that recruiting teams can leverage sales and marketing tactics to maximize hiring success: 1.

Hiring 222
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The Buyer's Guide to Artificial Intelligence Software For Sales

Hubspot Sales

This type of software gathers customer and prospect data from multiple sources, runs it through machine learning models to predict which leads are most likely to convert, and presents the findings in the form of top-scoring prospects and accounts. 4) Reliable integrations with other sales and marketing tools. Salesforce Einstein.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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7 Lessons for Tech Leaders from ZoomInfo’s CEO

Zoominfo

Schuck has bootstrapped a data business, built a go-to-market team, gone through an IPO, and acquired other companies. What you see in ZoomInfo today is a lot of the vision that I had for DiscoverOrg in 2015, 2016, but I never built a good enough engineering and product team to make that vision come to life,” Schuck said.

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How Much Should You Invest in Sales and Marketing as a Percentage of Revenue?

Tony Hughes

He inspired me to dig deeper into WiseTech, a cloud Software as a Service (SaaS) provider for the global freight and logistics industry. They listed on the Australian stock exchange in 2016 and their share price has risen more than 600% in the last 3 years. These are all very impressive numbers but here is the jaw-dropper.

Revenue 65
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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.