article thumbnail

5 Proactive Ways to Increase Sales Online in 2021

Sales and Marketing Management

If one of your goals in 2021 is to grow your online sales, you’re not alone. Content marketing generates more than 3x the leads as advertising and costs 62% less. As a small businessperson, this means you can dramatically increase the eyes on your brand without having to spend millions on traditional advertising campaigns.

article thumbnail

5 Successful Lead Generation Strategies

Zoominfo

After a year like no other, here we are in 2021 still standing. At the beginning of the year, we found that conference activity is down 57% in early 2021 compared to the same time period in 2020. link] — ZoomInfo (@ZoomInfo) January 12, 2021. Attending virtual conferences is one way to gain exposure within your industry.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Digital Marketing in 2021

Pipeliner

Also, things are constantly changing, and new things are coming out in the world of SEO, and different channels of communication. Spending the content part on advertising by boosting posts and creating ads has become significantly more effective. The post Digital Marketing in 2021 appeared first on SalesPOP!

article thumbnail

Recession Planning: Should You Cut Your Marketing Budget?

Zoominfo

During the recession of 1920–21, companies that invested in advertising increased their sales and growth compared to those that didn’t. These companies also saw continued growth for several years following the recession, unlike their competitors that had cut advertising spend. of total business revenue, up from 2021’s 6.4%.

article thumbnail

Top B2B Lead Generation Statistics for 2021

Zoominfo

For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ). 42% of organizations believe email is one of their most effective lead generation channels ( source ). Outbound leads cost 39% more than inbound leads ( source ).

article thumbnail

How Small Gifts Can Create Big Marketing Wins

Zoominfo

Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising.

article thumbnail

6 Compelling Reasons Your Business Must Try In-App Advertising

Connext Digital

Mobile advertising is leading the digital advertising industry right now and it’s not slowing down any time soon. Advertising on mobile apps has far more reach than desktop ads as mobile users consume more digital minutes compared with desktop users. Mobile users spend more time on apps. Better targeting. Expanded reach.