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ZI Labs: Building the Future of Go-to-Market Ops

Zoominfo

During the past 15 years, the B2B software ecosystem has exploded. Billions of dollars have been invested in software promising to transform how sales and marketing teams reach new audiences. Instead, far too many companies made significant investments in B2B software tools, only to abandon them shortly afterward.

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Lead Capture Pages 101: Importance, Strategies, and Software

LeadBoxer

If you spend more of your time scouring the internet for leads than actually closing deals, consider adding lead capture pages to your marketing strategy. With the right software and strategies, you can get a lead capture page up, running, and working for your business in no time. What is a Lead Capture Page?

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Marketers Just Want To Market: Here’s How

Sales and Marketing Management

The best marketing minds are like that – a marriage of seeming opposites that end up working together. Strategic marketers today must balance the right brain that controls creativity and intuition and the left brain that processes information logically and analytically. Here tonight,” he said, “we have apple and orange.

Marketing 219
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6 productivity and time management tips for entrepreneurs

Act!

You’re likely the CEO, the marketing director, the customer service representative—the list goes on. Working long hours is often a part of early-stage entrepreneurship , but it’s important to recognize that you have limited physical and mental energy. This is where a customer relationship management (CRM) tool like Act!

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Want to increase sales?

The Pipeline

What hypothesis I am proposing is this: Ambition is key – investing energy in low balling targets will hurt you in the long run. Do you need to work with marketing more effectively on lead profiling and scoring? It relates directly to how goals, targets and quotas are set and hit. Google perfect team formula. About Matt Roberts.

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Artificial Intelligence and Marketing

Zoominfo

From industry events, to blog posts, B2B professionals can’t stop talking about this trending topic and its potential to revolutionize marketing. In today’s post, we’ll take a further look into the concept of AI and see how this new technology can have a real impact on your marketing strategy. But, does AI live up to all the hype?

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The email marketing launch checklist: 8 things to double-check before hitting send

Nutshell

When you open an email you sent to your marketing list and see something that’s glaringly wrong—an important link is broken, the merge fields aren’t working, you’ve misspelled your own company name in the subject line—you know you’re in one of those please-tell-me-this-isn’t-happening moments. 1: Do you have an effective subject line?