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Act! Leadership Spotlight | Patrick Curley, CPO

Act!

Q: Can you share some details about your professional journey and how your past experiences have equipped you for your current role as the Chief Product Officer (CPO) at Act!? I’ve never in my career seen an instance where we could accurately predict the competitive landscape, market conditions, or customer preferences, two years in advance.

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ZoomInfo Brings its Data and Features Straight into Dynamics 365

Zoominfo

Sales reps and marketers that use ZoomInfo and Microsoft Dynamics 365 are about to see their day-to-day lives get easier thanks to a new collaboration between the two companies. This integration allows customers to accelerate their sales and marketing efforts by using ZoomInfo’s best-in-class data while never leaving Dynamics 365.

Data 246
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ZoomInfo Brings its Data and Features Straight into Dynamics 365

Zoominfo

Sales reps and marketers that use ZoomInfo and Microsoft Dynamics 365 are about to see their day-to-day lives get easier thanks to a new collaboration between the two companies. This integration allows customers to accelerate their sales and marketing efforts by using ZoomInfo’s best-in-class data while never leaving Dynamics 365.

Data 130
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3 Keys to Effective Sales Teams in the Age of the Informed Buyer

Sales and Marketing Management

The key issue may be ease of data analysis from the company perspective, but for these customers, maintaining Health Insurance Portability and Accountability Act compliance or student-grade privacy guidelines is critical. Glenton Davis is a business strategist of the Global Partner Marketing Channel and Programs at Microsoft.

Buyer 209
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B2B Lead Generation: The Ultimate Guide

Zoominfo

And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. At this point, the B2B buyer knows their pain points and is actively seeking a solution.

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Sales Enablement Strategies for the Modern B2B Landscape

Allego

Furthermore, as the attention spans of modern B2B buyers dwindle and their content preferences become more discerning, go-to-market teams must pivot to seize and hold buyers’ interest. The change in buying behavior means the traditional go-to-market motions of the past 20 years no longer work.

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5 Practical Tips for Using Sugar Market

SugarCRM

To generate leads, convert them into customers, and maintains strong customer relationships, leading enterprises automate this process using powerful marketing automation software, such as Sugar Market. About half of all companies automate their marketing in one way or another. Capture Leads with Automated Marketing Campaigns.