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How to Avoid False Advertising and Misleading Claims with Legal Translation

Pipeliner

False advertising refers to a misrepresentation of a product or service, often through misleading or unproven claims, as defined by the Federal Trade Commission. For international businesses in advertising, many rely on legal translations to ensure that all parties understand their rights and responsibilities.

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Embrace These Seven Success Tips for Small Business Growth

Smooth Sale

Develop a Comprehensive Business Plan A comprehensive business plan is a crucial tool for any small business owner. Here are some tips to prioritize customer satisfaction and retention: Deliver exceptional customer service : Train your employees to provide outstanding customer service at every touchpoint.

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How to Train Your Sales Teams on Ethical AI Use [Expert Insights]

Hubspot Sales

Train AI in sales, and you’ll join 81% of salespeople surveyed who agree that AI significantly reduces their manual tasks and data entry workload. In this article, find the ethical concerns and best practices for using AI. Thoughtful execution ensures AI can be trained correctly. The right tools are essential.

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Do You Know Why Point-of-Purchase POP Displays Are Effective?

Smooth Sale

Point-of-purchase displays are a marketing tool every small business should take advantage of. This strategic marketing tool, if utilized correctly, can significantly enhance your business’s profitability and customer engagement. Educating Customers POP displays are not just about selling; they also serve as informative tools.

Hiring 102
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Does Swag Work as a Sales Tool? (Here’s What the Data Says)

Sales Hacker

Fast Company even published an article encouraging brands to stop spending money on swag , citing broad environmental concerns. (a a note: some of our industry has vehemently spoken out against this article). Like any marketing or sales tool, promotional products are an investment. The Psychology of Swag. This concept isn’t new.

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30 Web Tools in 30 Days 2013 Edition

Fill the Funnel

This marks the fourth year that I have done my 30 Tools in 30 Days campaign in September. It is back again this year with a new crop of web tools to help anyone involved in sales, marketing or growing a business. There is something for everyone, and I promise, there will be tools that you might have been wishing for but could not find.

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Business Marketing Techniques You Have Yet to Try

Smooth Sale

Traditional marketing efforts involve techniques like advertising, email campaigns, and SEO. Trade shows are powerful marketing tools because they can immerse potential clients in the brand experience. Joint marketing campaigns can include co-branded advertisements and shared social media content.