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How Does Weather Affect Small Businesses?

Smooth Sale

Our guest blog post explores how weather affects small businesses and discusses strategies to mitigate these challenges. Appeal to local customers through targeted social media advertisements emphasizing your business’s unique selling points. How Does Weather Affect Small Businesses?

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Top 8 Facebook Marketing Tips for Small Business

SocialSellinator

Between invoicing customers, acquiring new leads, and managing your staff members marketing your business is a challenge that requires time and energy. Easily one of the top tips is the lookalike audience and it's is one of Facebook advertising's best features. Tip #5: Use Relevant Hashtags in Advertising Posts.

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Why Successful Marketing is Equal Parts Art and Science

Zoominfo

Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. A “right-brain” marketer focuses their energy on producing high-quality marketing materials that capture the hearts and minds of their audience. For example, let’s say you’re creating a video advertisement for your newest product.

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Crafting Compelling Content for Local Social Media Marketing Success: Expert Tips

BuzzBoard

Your content should narrate the story of your client’s brand, highlight its value, and illustrate how it meets the distinct needs of local consumers. We possess the aptitude to craft a range of content—from blogs and articles to videos and infographics—tailored to appeal to the local audience.

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Lead generation and nurturing best practices for SMBs

Act!

A lead is someone who demonstrates interest in your product by requesting details, sharing their contact information , engaging with your advertisements, or downloading a free marketing resource like an e-book or training. Your blog and social media sites like Twitter, LinkedIn, TikTok, and other platforms your target audience uses.

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How to Leverage Artificial Intelligence At Your Next Business Event

Zoominfo

For a deeper look at AI, check out the following blog post: Artificial Intelligence and Marketing. Your pre-event content and advertising builds hype for your event, attracts new audiences, and ultimately generates event registrations. But, as you may know, personalizing event campaigns is a demanding and time-consuming task.

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How to use the marketing flywheel method to supercharge your business

Nutshell

No blog, video, or sales pitch is complete until the phrase “boost ROI” or “improve your net promoter score” is used. A flywheel is a mechanical device that’s designed to store rotational energy in an efficient way. It’s what we do. What Is a Marketing Flywheel? You simply have to repurpose them.