Zoominfo

APRIL 9, 2018

Welcome to our eighth installment in our series of B2B Blog Post Round-Ups. As part of an effort to promote content we contribute to outside publications, each month we compile a list of our five favorite articles that we’ve written for other thought leaders and industry experts. How to Drive More Traffic to Your B2B Blog.

Influencer 157

Influencer B2B Hiring Lead Generation 157

Sales and Marketing Management

FEBRUARY 24, 2021

In the age of COVID-19, every industry is shifting as much as possible into the online space. If one of your goals in 2021 is to grow your online sales, you’re not alone. Content marketing generates more than 3x the leads as advertising and costs 62% less. and businesses were no exception. Have a Content Marketing Strategy.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

Smooth Sale

DECEMBER 1, 2023

Accordingly, our collaborative blog offers insights on How To Entice Your Automotive Customers Online. Optimize Your Website for Mobile Use Optimizing your website for mobile use benefits businesses and any industry a business represents. Use platforms like Google and social media channels to maximize your advertising efforts.

Automotive 110

Automotive Paid Content Customer Advertising 110

Lead411

APRIL 10, 2023

How to write Blog Articles that Attract Customers Orbit’s survey shows that only 22% of blogs produce good marketing results. Perhaps there’s a lot of generalized advice in the content marketing industry, like “write for users, not Google” or “high-quality content ranks higher.”

Ideal Customer Profile 52

Ideal Customer Profile Customer Google Analytics How To 52

Increase Sales

FEBRUARY 9, 2015

Back in the Mad Men days, marketing was just paid advertising. Pay big bucks for some high price advertising firm to get you recognized and you will achieve success. You no longer have to pay big bucks for paid advertising to attract attention. Micro blogs and/or other social media sites. What is your average sale?

Advertising 70

Advertising Advertising Marketing Small Business 70

Connext Digital

SEPTEMBER 25, 2019

Moreover, due to this constantly increasing consumer usage, the internet is heavily employed in marketing plans of companies from various industries. This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. Weather-based Mobile Advertising.

Advertising 58

Advertising Advertising Consumer Campaigns 58

Zoominfo

FEBRUARY 18, 2018

If you’re a regular reader of our B2B blog, you already know the drill. Direct Dials: The Secret to B2B Sales Success. If we told you just one direct dial phone number could help your sales team generate a million dollars in revenue, you probably wouldn’t believe us. 4 Sales Productivity Myths. It’s that time again.

B2B 124

B2B B2C Marketing Demand Generation Agencies 124

Lead411

APRIL 10, 2023

Orbit’s survey shows that only 22% of blogs produce good marketing results. Perhaps there’s a lot of generalized advice in the content marketing industry, like “write for users, not Google” or “high-quality content ranks higher.” Ask your sales staff what questions potential customers ask most often.

Ideal Customer Profile 40

Ideal Customer Profile Google Analytics Customer How To 40

DiscoverOrg Sales

JUNE 19, 2018

Let’s agree that the goal of your marketing team should be to help your sales team. But as sales professionals, how can you feed your sales intelligence in to your marketing team and how can they use that intelligence to better help you close sales? Industry scoops, trends, and shake-ups. Share industry scoops.

Buyer Persona 214

Buyer Persona Marketing Scale Collateral 214

Pointclear

JANUARY 10, 2018

According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. Many advertisers were listed on the reply card. In 1933, Thomas Register began publishing Industry Equipment News (IEN).

Sales Qualified Lead 173

Sales Qualified Lead Cost per Lead Lead Rank Lead Scoring 173

Sales and Marketing Management

NOVEMBER 11, 2019

Business leaders are increasingly asked to anticipate changes that will impact their industry. These predictions from B2B sales and marketing experts may impact decisions you make as 2019 comes to a close and 2020 looms. Programmatic advertising. Videos are an ideal delivery vehicle of information for more complex B2B sales.

Cost per Acquisition 176

Cost per Acquisition Advertising Advertising Google Analytics 176

Smooth Sale

MAY 15, 2024

Brand merchandise is an age-old business tool that’s been in full swing at industry events and trade shows for decades. Our collaborative blog offers insights into the question: What is your merchandise actually doing for your business growth? Get it right, and you can secure business growth and sales.

Consumer 91

Consumer Trade Show Hiring Licensing 91

BuzzBoard

JANUARY 3, 2024

One strategy that has been gaining momentum and proving to be a game-changer is hyper-personalized sales presentations. In this blog, we will delve into the concept of hyper-personalization, specifically focusing on how it can transform sales presentations for digital marketing products.

Strategy 52

Strategy Ideal Customer Profile Advertising Advertising 52

Zoominfo

MARCH 1, 2021

In the earlier stages of the funnel , advertising, branding, and content are key, so choose KPIs that measure their reach. Every company is different in industry, size, and goals but typically shares a similar desire of increasing revenue and brand success. How Do I Track Digital Marketing KPIs? What Are Common KPIs? Web Analytics.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Smooth Sale

SEPTEMBER 28, 2023

Our guest blog offers compelling insights regarding ‘Why are points-of-purchase POP displays so effective?’ One detail that has proven to be a game-changer in the retail industry is the point-of-purchase (POP) display. These displays capture customers’ attention, stimulate impulse buying, and increase sales.

Hiring 106

Hiring Retail Advertising Advertising 106

Connext Digital

SEPTEMBER 30, 2019

Moreover, due to this constantly increasing consumer usage, the internet is heavily employed in marketing plans of companies from various industries. This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. Weather-based Mobile Advertising.

Advertising 40

Advertising Advertising Consumer Campaigns 40

Smooth Sale

MARCH 13, 2024

Photo by Tammydz via Pixabay Attract the Right Job Or Clientele: How to Use Your Company Car to Increase Sales Now How to Use Your Company Car to Increase Sales Now Are limiting thoughts driving less traffic to your business? Our collaborative blog offers insights on How to use your company car to increase sales now. _

Company 106

Company Hiring How To Social Media 106

Smooth Sale

NOVEMBER 30, 2022

Attract the Right Job Or Clientele: Do You Want Ideas to Boost Sales and Grow Your Reselling Business. But many wonder about the most effective ways to market a business and boost sales. Boost Sales and Grow Your Reselling Business. This blog post will provide tips to help you grow your resale business and increase profits.

Paid Content 78

Paid Content Hiring Social Media Loyalty 78

criteria for success

SEPTEMBER 20, 2021

Happy Monday, Let's Talk Sales listeners! Ted is the President of Ted Kaye Sales Management Training LLC , guiding clients to reach their desired business goals. . He also taught graduate-level classes in sales and advertising management. . Subscribe to our blog ! Listen & Subscribe to Let's Talk Sales.

Advertising 98

Advertising Advertising Social Media Twitter 98

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. B2B Vlogging: As we discussed in a previous post, B2B blogging is an effective way to drive organic traffic to your website, engage potential buyers, and generate high-quality leads for your sales team.

Webinar Metrics 157

Webinar Metrics Video Strategy Marketing 157

BuzzBoard

JANUARY 25, 2024

This blog is about some highly effective strategies for identifying and evaluating small and local businesses that are the perfect fit for your products and services. Assess whether the content aligns with the business’s industry, values, and goals. Paid ads can significantly boost visibility and reach a targeted audience.

Social Media 52

Social Media Small Business Small Business Media 52

Hubspot Sales

MAY 26, 2023

In this blog post, we've compiled a list of real estate prospecting tips to help you grow your real estate business proactively. To obtain consistent sales results, you need a solid plan to reach out to the appropriate audience. Your network is an invaluable resource in the real estate industry. Leverage your network.

Real Estate 84

Real Estate Prospecting Ideal Customer Profile Social Media 84

Smooth Sale

SEPTEMBER 20, 2023

Accordingly, our collaborative blog offers insights into the question, Do you realize the many virtues of humanizing your brand? __ Humanizing Your Brand In 2023, humanizing your brand is likely the better method. ‘One for Alll…’ Do You Want to Increase E-commerce Sales?

Advertising 106

Advertising Advertising Loyalty Nonprofit 106

SugarCRM

SEPTEMBER 30, 2021

As a visitor, you expect relevant content that speaks directly to your industry needs. A great content marketing strategy isn’t only about growing an audience but mostly about delivering value while paving the way for the sale. Once you’ve built a popular blog , your readers will want to stay updated with new content.

Webinar Metrics 49

Webinar Metrics Lead Rank Lead Scoring Sales Qualified Lead 49

Smooth Sale

JANUARY 6, 2022

Attract The Right Job Or Clientele: Note: Ivan Serrano provides today’s guest Blog, ‘Increase your sales via social media.’ Increase your Sales via Social Media. Now the mecca of social interaction once thought impossible; you can increase your sales via social media. Photo by Nordwood Themes via Unsplash.

Social Media 78

Social Media Media Hiring Advertising 78

Smooth Sale

APRIL 20, 2022

Attract the Right Job Or Clientele: How To Boost Sales When Things Are Slow. Note: Our Collaborative Blog offers insights for ‘How To Boost Sales When Things Are Slow.’ The sales profession teaches the need always exists to have a full pipeline of prospective clients. How To Boost Sales When Things Are Slow.

Outsourcing Services 78

Outsourcing Services Hiring Advertising Advertising 78

Smooth Sale

JANUARY 17, 2023

Attract the Right Job Or Clientele: Can You Use Ideas to Leverage Twitter for Sales ? Note: Oliver Thyra provides today’s guest post, Can You Use Ideas to Leverage Twitter for Sales? Leverage Twitter for Sales. What makes Twitter one of the most valuable social media sales channels? Photo by Geralt via Pixabay.

Paid Content 78

Paid Content Twitter Hiring Social Media 78

Zoominfo

JANUARY 15, 2021

Depending on your industry, this might be harder or easier in the status quo. Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. Attending virtual conferences is one way to gain exposure within your industry.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

BuzzBoard

JANUARY 24, 2024

This blog is about the actionable strategies that will help sales professionals personalize sales dialogues and influence marketing approaches. The ultimate motto is to drive success through strategic implementation of optimized digital marketing solutions to help small businesses in their sales efforts.

Small Business 52

Small Business Small Business Ideal Customer Profile Campaigns 52

Zoominfo

JUNE 20, 2018

Market intelligence is an umbrella term for tools that provide, organize, and manage the data your company needs to run its sales and marketing programs. Think B2B data companies, corporate contact database services, sales prospecting tools, data maintenance services, and much more. Advertising. 3. Advertising.

Marketing 170

Marketing Social Media Advertising Advertising 170

Lead411

APRIL 17, 2024

Every company, no matter how big or little, is always on the lookout for the next great thing when it comes to GTM tactics that will help them dominate their industry. To do this, the marketing, sales, distribution, and consumer interaction departments must work in tandem to provide the most possible effect and expansion.

Ideal Customer Profile 52

Ideal Customer Profile Strategy Distribution Advertising 52

Smooth Sale

MARCH 21, 2024

Our guest blog offers innovative marketing techniques you may have yet to try but can help you connect with your target audience and elevate your brand. Traditional marketing efforts involve techniques like advertising, email campaigns, and SEO. Today’s insights are provided to help you achieve the Smooth Sale!

Trade Show 91

Trade Show Marketing Social Media Referrals 91

BuzzBoard

JANUARY 24, 2024

This blog will guide you through the process of creating effective digital marketing strategies tailored specifically for small businesses, ensuring success in both selling and fulfilling your digital marketing services. Regularly update the website with blog posts, articles, and other types of content that provide value.

Small Business 52

Small Business Small Business Strategy Social Media 52

eGrabber

JULY 10, 2023

LinkedIn Prospecting Tool to Generate Sales Leads 20x Faster! You can filter by industry, job title, location, and more. You can target your sponsored content campaigns to specific industries, job titles, or even individual companies. Try for Free I.

Lead Generation 52

Lead Generation LinkedIn Sales Qualified Lead Lead Rank 52

Zoominfo

OCTOBER 31, 2018

However, in a world where 72% of B2B buyers look to industry peers to research purchase decisions ( source ), it’s a mistake to ignore influencer marketing as a viable tactic. These industry experts and thought leaders often have large, active social networks and are recognizable to a specific audience.

Influencer 153

Influencer Marketing Hubspot B2B 153

Jeffrey Gitomer

APRIL 16, 2013

Building and maintaining local and industry specific relationships are critical to building your success. Write an industry white paper. Write about how your industry does that and EVERYONE will want to read it (and meet with you). What better way to gain respect, cosmic debt, word-of-mouth advertising, and reputation?

Cold Calling 233

Cold Calling Face-to-face Trade Show Referrals 233

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130