article thumbnail

11 Facebook advertising tips for small businesses

Nutshell

Facebook advertising provides uniquely specific targeting options, meaning businesses can use ads to appeal to a laser-focused audience. Facebook advertising can be a fantastic resource for small businesses. My best tip for Facebook advertising campaigns for small businesses is to expand your reach with a page post engagement ad!

article thumbnail

How to Leverage First- and Third-Party Data in a Cookieless World

Zoominfo

For example, someone wants to download a gated ebook that you’re promoting via display ads or content syndication. Sales can trust that it’s reliable to follow up with, as well as use it in advertising, email marketing, analyses, and more. “Cookies can actually be a great thing for both the consumer and the marketer.

Data 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Compelling Reasons Your Business Must Try In-App Advertising

Connext Digital

Mobile advertising is leading the digital advertising industry right now and it’s not slowing down any time soon. Advertising on mobile apps has far more reach than desktop ads as mobile users consume more digital minutes compared with desktop users. Mobile users spend more time on apps. Better targeting.

article thumbnail

The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

Microsoft Advertising Partner Summit. Probably one of the most inspiring marketing conferences around, the Microsoft Advertising Partner Summit is just as it sounds: an opportunity to learn more about Microsoft’s newest initiatives. Advertising Week New York. Those Googlers are some lucky folks!

article thumbnail

How To Pinpoint B2B Customer Pain Points

Zoominfo

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. And marketers need to understand pain points so that they can effectively advertise and create content around their solution in a way that will appeal to and entice potential customers. Use Intent Signals.

B2B 277
article thumbnail

How To Pinpoint B2B Customer Pain Points

Zoominfo

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. And marketers need to understand pain points so that they can effectively advertise and create content around their solution in a way that will appeal to and entice potential customers. Use Intent Signals.

B2B 246
article thumbnail

G-whiz

Sales and Marketing Management

There’s little doubt that the high-speed capabilities 5G will eventually provide will change how consumers use mobile technology and how businesses go to market. Our aim is to talk with the people who are forging the paths that others will follow in digital advertising, SaaS, AI, CRM, online training and other areas.