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11 Facebook advertising tips for small businesses

Nutshell

Facebook advertising provides uniquely specific targeting options, meaning businesses can use ads to appeal to a laser-focused audience. Facebook advertising can be a fantastic resource for small businesses. My best tip for Facebook advertising campaigns for small businesses is to expand your reach with a page post engagement ad!

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B2B Prospecting Data Just Keeps Getting Better

Pointclear

But new research indicates that B2B prospecting data is much more detailed these days, and includes a plethora of variables to choose from, for refining your targeting, or for building predictive models, to pick your targets even more effectively. Technology usage “intensity” score, by product (HG Data).

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July 2019 B2B Blog Post Round-Up

Zoominfo

Today’s round-up features content about collecting better customer testimonials, building sales pipeline, executing data-driven business strategies, and more! Consider these statistics: 89 percent of marketers say that customer testimonials and case studies are the most effective content forms for influencing purchases ( source ).

B2B 180
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Two BIG Reasons Your Prospecting Isn’t Working

Sales Hacker

Stale data and lack of differentiation could be two major culprits. 1: Your Prospect Data Isn’t Accurate The Importance of Accurate Data in Prospecting Whether you’re nurturing warm leads or reaching out to cold prospects, having access to accurate contact information is crucial. . #1: An updated spam rate threshold.

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5 Successful Lead Generation Strategies

Zoominfo

According to a study by Edelman, 88% B2B of decision-makers believe that thought leadership is effective in enhancing their perceptions of an organization—yet only 17% of them rate the quality of most of the thought leadership they read as very good or excellent. Your content should present your brand as a thought leader.

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7 Key Elements of a High-Converting Sales Funnel

Sales Hacker

times more likely to prioritize leads based on data than underperformers. To gather data, analyze your existing customer base by tracking their interactions with your website or blog, social media pages, sales reps, and more. Go one step further and segment your audience into smaller groups based on: Age. Purchase behavior.

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How Competitive Intelligence is Replacing the Relationship Sale

Sales Hacker

Now, data, media, and technology allow us to get in front of prospects and convince them that a complete stranger has a better solution than their incumbent partner. To get started using competitive intelligence, you have to have a clear understanding of your goals, competitors, and tools that will help you get the right data.