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Two BIG Reasons Your Prospecting Isn’t Working

Sales Hacker

Your sales team doesn’t have time for efficiency blockers in a competitive, fast-paced market. Even if you’ve defined your ICP and created a targeted list of prospects, you may still find that your prospecting isn’t generating impactful results. Stale data and lack of differentiation could be two major culprits.

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How to Train Your Sales Teams on Ethical AI Use [Expert Insights]

Hubspot Sales

In this article, find the ethical concerns and best practices for using AI. Sometimes, you might need to consider a new policy that can be shared with team members and potential customers. Establish a clear AI ethics policy. An AI Ethics Policy is a set of guidelines outlining how you use AI and addressing the ethics involved.

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Sales prospecting: Ultimate guide to your B2B sales success

PandaDoc

Sales prospecting acts as the first stage in the sales process. And poorly managed prospecting lists will result in seller fatigue. And poorly managed prospecting lists will result in seller fatigue. You’ll also find a roster of valuable prospecting techniques and an in-depth look into what makes for a good prospective customer.

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A Primer on GDPR and Marketing Data Protection Best Practices

DiscoverOrg Sales

May 25, 2018 is a date on the minds of many sales and marketing professionals: the day the new General Data Protection Regulation (GDPR) goes into effect. General Data Protection Regulation, Regulation (EU) 2016/679, April 27, 2016 (“GDPR”), Article 3.). Download a PDF of this document. The GDPR deadline is looming. Recital (24).)

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One Year Later: GDPR Compliance for Marketers

Zoominfo

This GDPR for marketing post is informational only and not for the purpose of providing legal advice. GDPR: The 4-letter word that kept marketers up at night. If you’re still wondering how it impacts you as a B2B marketer, a year later, read on. It may appear that #2 applies to you if you are marketing to EU contacts.

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How to use the marketing flywheel method to supercharge your business

Nutshell

Sales and marketing professionals are constantly slinging around new buzzwords, complex terms, and confusing abbreviations. Well, here’s another important term for you to memorize: the marketing flywheel. Well, here’s another important term for you to memorize: the marketing flywheel. What Is a Marketing Flywheel?

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GDPR Compliance for Marketers

Zoominfo

GDPR: The 4-letter word that kept marketers up at night. If you’re still wondering how it impacts you as a B2B marketer, a year later, read on. It may appear that #2 applies to you if you are marketing to EU contacts. In any case, assuming it does apply to you, read on to see how GDPR affects marketers.

Marketing 100