Pipeliner

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The Benefits of Hyper-Personalization for B2B (video)

Pipeliner

Zack Gutin is the President and Founder of ThinkAlike Media, helping B2B companies in their outreach. In B2B sales, it is all about consensus. B2B can have the same conversational but not too overwhelming email marketing strategy as B2C. The interview discusses: Benefits of hyper-personalization. Success stories.

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Brand Storytelling for B2B Technology Companies (video)

Pipeliner

Brand personality is as important for B2B business as it is for B2C business. The post Brand Storytelling for B2B Technology Companies (video) appeared first on SalesPOP! All the departments of the organization represent the same brand, and they form one universal brand personality in the eyes of the customers.

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B2B Selling—It’s Personal

Pipeliner

There is a mistaken belief that B2B buying behavior rests in coldly logical, rational business decisions, and that business-to-consumer (B2C) decisions are more personal and emotional. B2B Buying Perspective. The actual fact is that B2B purchasing is often highly personal and emotional. Response from the B2B Salesperson.

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B2B Sales Trends for 2018

Pipeliner

B2C salespeople and marketers have focused on customer experience for years. It’s about time B2B professionals caught up. Which of these B2B Sales Trends for 2018 do you think will have the biggest impact? Which of these B2B Sales Trends for 2018 do you think will have the biggest impact? Account-Based Selling.

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How to Close Your First B2B Prospect Easily

Pipeliner

You need to develop a strong strategy that allows you to close B2B prospects in an effective way. So read on to discover the steps you need to take to close your first B2B prospect easily. Listed below are a few questions you can ask to help you determine if your B2B prospects are sales qualified: Q: What problem are you trying to fix?

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B2B Selling—It’s Personal

Pipeliner

There is a mistaken belief that B2B buying behavior rests in coldly logical, rational business decisions, and that business-to-consumer (B2C) decisions are more personal and emotional. B2B Buying Perspective. The actual fact is that B2B purchasing is often highly personal and emotional. Response from the B2B Salesperson.

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Satisfaction Guaranteed

Pipeliner

To work the issue, let’s consider a B2C example that is familiar to us all. And clearly, this B2C hotel example highlights something that doesn’t work. It’s a mistake that you’d like to think would be a rarity in the sophisticated B2B world of serving large enterprise accounts. Not by a long shot.