The Benefits of Hyper-Personalization for B2B (video)
Pipeliner
MARCH 29, 2021
Zack Gutin is the President and Founder of ThinkAlike Media, helping B2B companies in their outreach. In B2B sales, it is all about consensus. B2B can have the same conversational but not too overwhelming email marketing strategy as B2C. The interview discusses: Benefits of hyper-personalization. Success stories.
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