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How to (ethically) steal your prospect?s attention: 5 ultra-creative sales case studies

Nutshell

To get your creative juices flowing, I’ve listed five surprising sales case studies to inspire your next “out-of-the-box” campaign. When GumGum , an AI image recognition software firm, wanted to reach decision-makers at T-mobile, they knew that traveling the beaten path of sending outbound emails wouldn’t work. . Probably not.

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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Storytelling may seem more difficult to pull off in the B2B world, but it’s no less effective. After all, 50% of B2B buyers are more likely to make a purchase if they connect to a brand on an emotional level. Keep reading!

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A New Tool to Drive B2B Leads from LinkedIn

SBI Growth

As a Sales & Marketing Leader, you are hungry for high quality B2B leads. B2B Marketers have tested many forms of social advertising. The best B2B option until now has been LinkedIn ads. See below a B2B example of how LinkedIn is using a sponsored update to promote LinkedIn. Case Study.

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B2B Sales Emails that Open Conversations with Executives

Sales and Marketing Management

For example: “3D2B recently helped an enterprise software company generate 17,000 qualified leads. To back up your claim, link to a case study on your website that provides more details. Add some credibility-boosting elements, such as a quick case study, and include a call to action. Add a Call to Action.

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9 Constructive B2B Cold Email Templates for 2023

SalesLoft

Prospecting with B2B sales emails is sort of like asking a Magic 8 Ball. Increase your chances of a positive response with these proven B2B cold email templates and tips for effective cold emails. What to Keep in Mind for B2B Sales Emails. Luckily, when it comes to your B2B sales email strategy, you don’t have to guess.

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B2B Sales Training Techniques and Best Practices

Highspot

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. This makes B2B sales training more important than ever. A well-designed program, paired with a robust training software , will empower your sales reps with the knowledge they need to deliver value and close more deals.

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4 Foolproof Ways to Beat Price Objections

Zoominfo

As a B2B sales rep, you already know objections are an unavoidable part of your job. In fact, best-in-class software companies report a 60% conversion rate following a free trial ( source ). Leverage customer testimonials or case studies. Here’s why: Testimonials and case studies build trust.