Crunchbase

SEPTEMBER 14, 2021

The B2B digital inflection point: How sales have changed during COVID-19, MicKinsey & Company. In this post, we’ll go through everything you need to know about how to optimize your B2B sales cycle with buying signals so your business can close sales faster. Critical buying signals to monitor 7 ways to shorten your B2B sales cycle.

Top of Funnel 84

Top of Funnel Sales Cycle B2B Lead Rank 84

Zoominfo

MARCH 9, 2021

pricing page, case studies). How to Develop a B2B Demand Gen Strategy . When carrying out persona mapping, it is important to understand that there may be multiple decision-makers when it comes to making a B2B purchase decision. What are some of the core responsibilities of demand generation?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

SBI

JULY 14, 2019

Nancy Nardin, Smart Selling Tools. Resources All Case Studies eBook ebooks & Guides Interview Video Video Reviews Webinars. Case Studies. Sales Asset Management: Procuring Your Short-Cut to Productivity In modern B2B interactions, it’s crucial that the right content be available at the right time, to.

Video 93

Video Case Study eBook Field Sales 93

Zoominfo

FEBRUARY 25, 2021

While the B2B landscape may always be changing, lead generation will always be important. B2B sales and marketing leaders spend considerable time coming to an agreement on how much to value passive and active engagement. B2B Lead Generation Sources.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

SBI

OCTOBER 27, 2019

“ - Nancy Nardin, Smart Selling Tools. Resources All Blog Article Case Studies ebooks & Guides Funding & Acquisitions Guide Industry News Interview Video Video Reviews Webinars. Headquartered in Europe, iPresent provides a proven suite of sales enablement tools empowering salespeople to deliver more.

Video 59

Video Cost Per Thousand Case Study Collateral 59

SBI

OCTOBER 22, 2014

Note from Nancy: In case you missed it, we sent our a Dreamforce wrap-up and cool tool report in our newsletter this Sunday. Analyst for Smart Selling Tools and advises executives in SaaS MarTech companies and interactive marketing agencies who seek a competitive advantage in meeting the needs of marketers. -. Rebecca is a Sr.

Lead Rank 122

Lead Rank Outsourcing Services B2B Lead Scoring 122

Hubspot Sales

JUNE 8, 2020

Well, content has become more important than ever for B2B buyers and decision-makers. According to Demand Gen’s 2020 Content Preferences Study , 67% of B2B companies said they’re leaning more on content to research and inform decisions. Case studies. But that’s not all. Awareness Stage. Landing pages. Whitepapers.

Collateral 102

Collateral Case Study Retention Hubspot 102

SBI Growth

JUNE 29, 2013

(See below for links to case studies.) One sales manager at a leading B2B technology firm recently shared his experience: “I forced my team to enter everything into Salesforce.com. Put an end to the solitary drudgery of self-paced tutorials and dull webinars. Compare their integrated CRM tools.

Hiring 326

Hiring Case Study Lead Rank Lead Scoring 326

Janek Performance Group

MARCH 26, 2024

Among the myriad of tools and strategies available, one aspect stands out: buyer personas. Recently, Janek Managing Partner Nick Kane hosted the webinar Turbocharging Business Development Strategies. As B2B transactions grow more complex, with an increasing number of stakeholders, creating accurate buyer personas is critical.

Buyer Persona 62

Buyer Persona Webinar Metrics Buyer Strategy 62

Sales and Marketing Management

OCTOBER 9, 2020

Author: Matt Kamp For B2B sales teams, referrals are worth their weight in gold. This content can include blog posts, case studies, whitepapers, or media coverage – as long as it highlights who we can help and how. Here are a few tools I use: . Co-creating content (blog posts, webinars, etc.). Active stage.

Referrals 177

Referrals Company Scale Case Study 177

Showpad

OCTOBER 28, 2020

B2B sales, on the whole, is slower, more labor-intensive and more consequential than B2C. So it’s probably time to level up how your organization runs sales teams and integrates new B2B sales techniques into their repertoire. In the B2B space, LinkedIn is the obvious social channel of choice. No pressure.

Top of Funnel 52

Top of Funnel B2B Sales Qualified Lead Lead Rank 52

Zoominfo

FEBRUARY 1, 2021

Consider this: 12% of smaller organizations agree that creating compelling content for digital experiences is the most exciting experience for their organization (15% for overall B2B organizations). Ask them to do a customer review or feature in a case study. Choose the Right Marketing Tools for the Job (and Your Budget).

Small Business 145

Small Business Small Business Ideal Customer Profile Lead Rank 145

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. and establish brand awareness by inviting customers to connect through a meeting, webinar, free trial, or demo. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. A marketing tool with staying power.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

SBI

OCTOBER 6, 2019

Nancy Nardin, Smart Selling Tools. DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. Acquisition of leading email verification provider further enhances accuracy of DiscoverOrg and ZoomInfo B2B intelligence platforms. But in the world of B2B sales? Case Studies.

Video 92

Video Lead Rank Marketing Qualified Lead Webinar Metrics 92

Allego

DECEMBER 29, 2020

When the business world shifted from in-person to virtual this year, B2B sales changed too. Here are the four reasons why sales and marketing alignment is critical from our webinar How to Align Sales and Marketing to Maximize Virtual Sales Success. Now more than ever, sales reps have a variety of tools in their arsenal.

Marketing 129

Marketing Account Based Marketing Maximizer Conference 129

Zoominfo

AUGUST 5, 2021

In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by. Sales Tools & Best Practices: The right tools and best practices to put your sales enablement into practice.

Sales Enablement 130

Sales Enablement Webinar Metrics Top of Funnel Strategy 130

Mereo

JUNE 29, 2023

The fact that there exists a disconnect between sales and marketing teams in B2B is no secret, but be careful to discount the impact this disconnect has on your content marketing efforts falling flat. In many cases your sales teams lack the proper resources, such as examples and case studies, that buyers covet.

Top of Funnel 36

Top of Funnel Revenue Case Study Marketing 36

Zoominfo

OCTOBER 5, 2021

pricing page, case studies). How to Develop a B2B Demand Gen Strategy After establishing initial alignment within internal teams and doing the necessary research, businesses can begin the process of generating demand in a planned and data-driven way. This includes activity like high-value web visits (e.g.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 130

Zoominfo

FEBRUARY 25, 2021

While the B2B landscape may always be changing, lead generation will always be important. B2B sales and marketing leaders spend considerable time coming to an agreement on how much to value passive and active engagement. B2B Lead Generation Sources Leads don’t just magically appear in a company’s CRM (though, that would be nice!).

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Apptivo

OCTOBER 3, 2022

However, in B2B marketing, finding specialized channels may be more fruitful, where the strategy should be to generate as many actionable leads as possible. Automated prospecting might also be effective in B2B marketing, using CRM tools, by creating drip campaigns and generating interest in the potential customer. Strategies: 1.Awareness

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

Zoominfo

JULY 2, 2020

For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. Find the right tool. What is Marketing Automation, And Why is it Important?

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

SBI

JUNE 17, 2019

That’s powerful - Nancy Nardin, Smart Selling Tools. Resources All Blog Article Case Studies Industry News Interview Video Video Reviews Webinars. Case Studies. Nasdaq: TTGT), announced the launch of IT Deal Alert Priority EngineTM: Brand Accelerator, to help B2B enterprises leverage real purchase intent.

Video 50

Video Case Study Webinar Metrics Engineering 50

SBI

FEBRUARY 25, 2020

We have seen firsthand the power that customer advocates wield in B2B buyers’ decisions in our own sales cycles, as well as those of our customers. If you like stats, here are just a few that tell the story in B2B. Peer recommendations are influencing more than 90% of all B2B buying decisions. It shouldn’t come as any surprise.

Account Based Marketing 122

Account Based Marketing Customer Demand Generation Agencies Case Study 122

Zoominfo

MARCH 4, 2021

Construct a lead scoring and qualification system – Filtering unfit leads saves time later in the sales process , and consider that 79% of B2B marketers have not established a system for lead scoring. Email marketing campaigns require more thought into the different personas and audiences your team is targeting.

Lead Generation 100

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 100

Hubspot Sales

FEBRUARY 14, 2024

Social proof or case studies. Mark Colgan , B2B Sales SaaS Consultant at Yellowo , supports Ackerman’s recommendation. Image Source Zero Bounce sent a follow-up sales email to webinar sign-ups, including those who attended and those who signed up but didn’t attend. A compelling or high-value offer. 11.30% click rate.

Data 91

Data Segment Email Marketing Webinar Metrics 91

Zoominfo

APRIL 16, 2018

There are a million tools out there (Zoominfo) to help with that. We’ve got mad eBooks, videos, case studies, execution tools, webinars, podcasts, and more… all free to help you make your number. To learn more about ZoomInfo, a leading B2B database , contact our sales team today! # KeenanTakeover ”.

Journal 171

Journal Influencer Case Study Sports 171

Zoominfo

NOVEMBER 22, 2019

Each step along that path requires an individualized experience – you wouldn’t want to send case studies to someone who doesn’t even know you exist, just as you wouldn’t want to send an informational blog to someone deep in the buying process. Understanding your account’s position in the customer journey can help craft your strategy.

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

Customer Centric Selling

AUGUST 13, 2018

In recent years, selling to the B2B market has presented new challenges for companies such as buyers’ growing tendency to vet vendors using online research and the interplay between the B2B and B2C buyer experience. So, what should companies selling to the B2B market know before they engage with their buyers?

B2B 49

B2B B2C Buyer Persona Marketing 49

Sales Hacker

MARCH 1, 2024

The B2B playbook is changing. What you’ll get at ELG Con: Case studies from companies like Data, Cloudera, and more. Learn through this example AudiencePlus , a platform that enables B2B marketers to build, engage, and convert audiences through owned media, used this very strategy. Austin’s F1 track.

Media 71

Media Company Distribution How To 71

SBI

MAY 2, 2018

Helps B2B companies maximize the top- and bottom-line value of every customer relationship. Instead of trying to turn sales teams into analysts who spend countless hours digging through reports and business intelligence tools, with Zilliant, sales teams become strategic consultants who know every customer account like it’s their best account.

Revenue 139

Revenue How To ROI Case Study 139

Sales Hacker

APRIL 13, 2020

Let’s touch on a couple of headline stats behind the value of webinars and video conferencing. Below are four cherry-picked stats : 73% of B2B companies say a webinar is one of the best ways to generate leads. B2B companies hosted 61% of webinars held using the GoToWebinar platform. Source: GoToWebinar.

Lead Rank 127

Lead Rank Lead Scoring Leads Marketing Qualified Lead 127

Sales Hacker

JUNE 23, 2021

What, you didn’t have time to watch that webinar replay in between reading those two articles you’ve had open in a tab for three days? But that is because this community lives and breathes B2B sales. Best article to read: RevOps is taking over how B2B SaaS companies look at sales. Sales Hacker. Sales enablement.

Top of Funnel 79

Top of Funnel Webinar Metrics Hubspot Cold Calling 79

LeadBoxer

AUGUST 29, 2021

The 2019 Edelman-LinkedIn B2B Thought Leadership Impact Study found that 55% of decision-makers use thought leadership as a way to vet potential vendors before agreeing to work with them. The same study found that interest in thought leadership is growing. Conduct Research or Publish Case Studies.

Webinar Metrics 52

Webinar Metrics Case Study Sales Qualified Lead Decision Maker 52

Zoominfo

DECEMBER 19, 2018

Jay Baer is a personal favorite of ours at ZoomInfo, and he’s even made an appearance at several of our events and webinars. The show notes read as follows, “Welcome to the official YouTube channel for Google Webmasters, where you can find information and tools to help you understand and improve your site in Google Search.”.

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Highspot

JANUARY 14, 2024

Ways Virtual Selling Can Benefit Your Business Virtual Selling Best Practices and Tips Virtual Selling Tools Virtual Selling Challenges What Is Virtual Selling? Unlike traditional face-to-face interactions, sales reps use digital tools to engage with customers remotely. Virtual selling is a technology-driven approach to sales.

Quota 52

Quota Face-to-face Ideal Customer Profile How To 52

Emissary

SEPTEMBER 14, 2021

Case studies are one type of content that’s highly recommended here for prospective clients in the research phase. These case studies should highlight experiences with finance customers that clearly show measured advantages to partnering with your business. These include webinars, demos, case studies, white papers.

Industry 52

Industry Marketing Scale Top of Funnel 52

Miller Heiman Group

SEPTEMBER 12, 2019

A B2B sales strategy used to be simple: discover the buyer’s needs, then offer your solution. Consumers use a variety of tools, from social media to web search, to research and make purchases; some even allow their in-home digital assistant or internet-connected appliance to shop for them. Register for the Webinar.

Webinar Metrics 57

Webinar Metrics Decision Maker B2C Case Study 57