Zoominfo

NOVEMBER 29, 2023

There’s a seismic shift happening in B2B buying, and it’s being driven by a powerful force — generational change. While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations.

B2B 130

B2B Social Media Loyalty B2C 130

Zoominfo

JANUARY 4, 2022

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Zoominfo

NOVEMBER 20, 2018

The modern B2B customer journey is more complex and multilayered than ever before. This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Enter: Marketing attribution. Let’s get into it!

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Smooth Sale

MARCH 10, 2024

Photo by Andrea Schit z via Pixabay Attract the Right Job Or Clientele: Do You Know How To Increase B2B Sales? Intense competition in the business-to-business (B2B) landscape often makes it challenging for brands to win potential customers. Doing this every step of your B2B sales funnel is a superior hack to gain customers.

B2B 106

B2B Top of Funnel How To Sales Qualified Lead 106

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Zoominfo

MAY 3, 2020

The modern B2B customer journey is more complex and multilayered than ever before. This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Enter: Marketing attribution. Let’s get into it!

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

SBI Growth

NOVEMBER 2, 2018

Joining us on SBI TV is Joe Vitalone, Chief Sales and Marketing Officer at Razberi Technologies, and the top expert at developing and executing a sales strategy at scale through channel partners. Razberi Technologies offers a reliable, secure, and network-friendly.

Channels 261

Channels Maximizer Scale Networking 261

Zoominfo

AUGUST 2, 2021

As a marketer, you know how to get your audience’s attention. Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website. How to Optimize Chatbots for B2B Lead Generation. Time is of the essence in the B2B world.

Sales Qualified Lead 246

Sales Qualified Lead B2B Lead Rank Lead Scoring 246

Salesmate

SEPTEMBER 15, 2021

Social media is an integral part of every marketing strategy. However, there’s a myth that says B2B social media marketing isn’t effective. The sole reason is this myth that mentions the ineffectiveness of B2B social media marketing. So, how do you perfect your marketing strategy? Seth Price .

Social Media 98

Social Media Media B2B B2C 98

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). The same study showed that B2B decision makers are 10% more likely to consider brands that consumers know and feel connected to ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing.

Social Media 147

Social Media Media B2B Marketing 147

Zoominfo

SEPTEMBER 30, 2020

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. And How Can They Help Marketers? But just in case you’ve been living under a rock, we’re talking about profiles of your ideal buyer that is a culmination of quantitative research, anecdotal observation, and existing customer data.

Buyer Persona 264

Buyer Persona Ideal Customer Profile Marketing Top of Funnel 264

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch , and ultimately, close deals. Top Research Tools for B2B Sales Reps 1.

Research 100

Research B2B Tools Company 100

Zoominfo

MAY 7, 2018

Growth hackers skip the big-budget production of conventional marketing in favor of low-cost alternatives that grow and engage their user base. However, in the last few years, the strategy has become an integral component of many B2B business models. B2B Growth Hacking vs. Traditional Marketing.

Ideal Customer Profile 227

Ideal Customer Profile B2B Scale Trends 227

Zoominfo

APRIL 9, 2019

Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. The good news is, there’s no shortage of ways to leverage video to create unique B2B content.

B2B 100

B2B Marketing Lead Rank Lead Scoring 100

Hubspot Sales

APRIL 6, 2023

If you’re a B2B company, ecommerce is a necessity for your business. As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In this post, we highlight the top 10 for 2023: 1.

Trends 107

Trends B2B B2C Social Media 107

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development. Today, we do the same for sales reps. 1. Jeb Blount (Sales Gravy).

Channels 187

Channels Face-to-face Video Hubspot 187

Pipeliner

DECEMBER 22, 2020

Email marketers across the globe have been encompassing different strategies for generating leads, branding, and driving sales conversions. After all, getting customers to make a buying decision isn’t an easy walk in the park, especially when it comes to B2B email marketing. Here’s where email marketing steps.

Email Marketing 98

Email Marketing B2B Marketing Case Study 98

BuzzBoard

NOVEMBER 22, 2023

As personalization has already taken the center stage, ambitious marketers and sellers aren’t relying on pre-made templates to create content for any customer engagement. Market predictions strongly indicate—2024 B2B marketing will be thriving upon not just personalization but hyper-personalized content.

B2B 105

B2B Strategy Demographics Social Media 105

Sales and Marketing Management

NOVEMBER 13, 2020

Author: Zameer Baber and Garrett Kephart As organizations consider how their operations need to change in a post-COVID world, many are rethinking how their B2B sales teams will operate as many may no longer want – or are able – to travel to meet their clients. While this may be the case in B2C sales, B2B transactions are very different.

B2B 177

B2B Strategy B2C Revenue 177

Sales and Marketing Management

DECEMBER 14, 2020

There are four forever changes transforming sales training and enablement from here on out: Marketing is the sales development team. Marketing is the sales development team. The B2B buying process isn’t as linear or predictable as most companies assume. Before the pandemic 70% of B2B selling was already “inside selling.”

B2B 199

B2B Revenue Top of Funnel Margin 199

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

Marketing 189

Marketing Retail Channels Social Media 189

Sales and Marketing Management

JUNE 22, 2020

McKinsey & Company created its B2B Decision Maker Pulse , a survey of 3,600 B2B decision makers in 11 countries and 12 sectors across 14 spend categories. In the wake of COVID-19, 96% of B2B companies have shifted their sales model either partially or fully to remote selling. COVID-19 accelerates expected B2B sales trends.

Trends 156

Trends B2B Decision Maker Transportation 156

Zoominfo

FEBRUARY 5, 2020

It’s tough to name a marketing tool more powerful than the mobile phone. This development has had a significant impact on the B2B buyer’s journey. This means that mobile marketing has become more important than ever. We’ve rounded up some of the top mobile marketing statistics you should know going into 2020.

B2B 100

B2B Marketing Social Media Penetration 100

Sales and Marketing Management

SEPTEMBER 24, 2019

Author: Tessa Burg The success of a B2B company once largely depended on the relationships and contacts of its salespeople. Now, B2B companies must implement digital marketing into their sales funnels. Just like the average consumer, B2B customers’ buying patterns have become more complicated over time.

ROI 166

ROI Lead Rank Customer Marketing 166

Nutshell

DECEMBER 7, 2023

Keyword research is a routine part of online content creation. Keyword research tools help simplify that process for you. This post will break down the best keyword research tools as well as the basics of keyword research for your business. Of course you do.) Download it today! With this tool, you can access up to 1.25

Research 62

Research Lead Rank Lead Scoring Tools 62

Alice Heiman

NOVEMBER 22, 2022

My next guest on Sales Talk For CEOs is Brent Adamson and he’s got some revolutionary ideas about B2B enterprise selling. Brent explains decision maker confidence is the main barrier for B2B teams to close deals. Watch the podcast below or on our YouTube channel. There’s our bumper sticker. [34:04]

B2B 112

B2B Buyer Lead Rank Travel 112

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. What Is Market Intelligence?

Data 130

Data Marketing Scale Analysis 130

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

Sales and Marketing Management

JUNE 16, 2019

So why drown your B2B sales team in administrative tasks better served by artificial intelligence? The objective economic market will do the rest. Sales and marketing have tilted toward the qualitative, not the quantitative, for generations. Most salespeople have far too many mundane responsibilities on their “to-do” lists.

B2B 232

B2B Top of Funnel Hiring Ideal Customer Profile 232

Zoominfo

MARCH 2, 2021

It’s used by companies of all types and sizes for a variety of tasks, ranging from employee benefits administration to cancer research. Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. Big Data and Email Marketing.

Email Marketing 272

Email Marketing Campaigns Data Marketing 272

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. B2B Sales Influencers: Our Final Thoughts.

Influencer 188

Influencer B2B Social Media Twitter 188

Zoominfo

JUNE 27, 2018

In today’s digital era, innovative marketing tactics have begun to overtake the traditional methods that have worked for years. Take influencer marketing for example. Keep reading for some key insights into influencer marketing– how effective it can be, what platforms to use, and much more! How effective is influencer marketing?

Influencer 202

Influencer Marketing Social Media Scale 202

Zoominfo

DECEMBER 20, 2021

Marketing teams spend a huge amount of time and money to find out what motivates their prospective customers. Online chat tools are a cornerstone of this approach, more broadly known as conversational marketing. What is Conversational Marketing? Real-time communication: Messages that are sent and received instantly.

Account Based Marketing 130

Account Based Marketing Buyer Conversion Marketing 130

No More Cold Calling

JUNE 9, 2019

Ten years later, his advice is even more relevant than it was back then—for college graduates starting their careers, and for salespeople looking to get B2B leads. They don’t fill your pipeline with qualified B2B leads. Relationships are still how deals get done and how you get quality B2B leads. Don’t believe me?

Sales Qualified Lead 269

Sales Qualified Lead B2B Lead Rank Lead Scoring 269

Sales and Marketing Management

JANUARY 8, 2018

Author: Jason Kulpa Successful B2B marketing is all about saying the right thing through the right channel at the right time. In fast-paced marketing, the right time usually means right away. Finally, by proactively owning engagement today, companies can stretch their marketing dollars further. Be amazing.

Sales Qualified Lead 257

Sales Qualified Lead B2B Leads Marketing Qualified Lead 257

Janek Performance Group

JANUARY 10, 2023

Another way is through channel sales or third-party partners. While direct selling has its advantages, it’s not always enough for today’s changing markets. In fact, according to research cited by McKinsey , current B2B customers use more than ten channels to interact with suppliers. What Are Sales Channels?

Channels 62

Channels Hiring Retail How To 62

Pointclear

JULY 25, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. 6 Marketing Trends to Watch in 2013: New Research. Via OpenView Labs. Via Funnelholic.

Trends 200

Trends B2B PointClear Marketing 200