Zoominfo

AUGUST 29, 2018

‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. . But, emotions play a larger role in B2B purchase decisions than you may realize. Enter, sentiment analysis.

Analysis 176

Analysis B2B Airlines Marketing 176

Zoominfo

OCTOBER 18, 2018

Today’s B2B buyers conduct most, if not all, initial product research online. As a result, your company’s website and related B2B product pages are critical to the success of your organization. Often, your product pages exist to simply introduce visitors and prospects to your goods and services—enticing them to learn more.

B2B 203

B2B Case Study Ideal Customer Profile Study 203

Zoominfo

FEBRUARY 20, 2018

The reason for this is simple: AI technology can automate tasks, simplify complex processes, and organize complicated data sets just as a real marketing professional would—only faster and more accurately. Without the right tools, your website might make the wrong first impression—losing valuable business for your company.

Lead Rank 272

Lead Rank Churn Analysis Lead Scoring 272

Zoominfo

APRIL 15, 2018

The importance of data cannot be understated in the modern sales landscape. Now, data and analytics reign supreme when it comes to running a successful sales organization. But here’s the thing– the world of data and analytics has made massive strides in recent years and many organizations have yet to catch up.

Data 170

Data Strategy Lead Rank Lead Scoring 170

Zoominfo

AUGUST 12, 2020

On building a sales organization as sophisticated as contemporary B2B buyers …. Every B2B trade publication, analyst, and even company (Hi!) But what does the structure of a B2B sales organization look like as we enter the next decade? How Do You Improve Retention Rates for B2B Sales Teams? Today, we review.

B2B 200

B2B Lead Rank Sales Qualified Lead Top of Funnel 200

Pointclear

FEBRUARY 27, 2014

But it’s only a tool. Too often, these days, I am hearing B2B marketers mouth claims like, ”We got this new [fill in the brand] automation tool, so now we can reduce headcount.” But it’s only a tool. Marketers thought that the new CRM software would solve their customer service and customer retention problems.

Marketing 266

Marketing Strategy Eloqua Marketo 266

SalesFuel

SEPTEMBER 10, 2024

SalesFuel® , renowned for its comprehensive market research and sales intelligence solutions, today announces the launch of its exclusive B2B BuyerSCAN. The study ensures no single industry dominates the data, providing a balanced and broad understanding of the B2B landscape. Lee Smith, CEO of SalesFuel.

B2B 111

B2B Decision Maker Ideal Customer Profile Advertising 111

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch , and ultimately, close deals. Top Research Tools for B2B Sales Reps 1.

Research 100

Research B2B Tools Company 100

Zoominfo

OCTOBER 5, 2021

Market intelligence is information gathered by a company about its market, customers, and competition in order to gain a holistic knowledge of the overall marketplace. Market intelligence involves two primary data types: external and internal data. External data is readily available information collected through research.

Data 130

Data Marketing Scale Analysis 130

Zoominfo

FEBRUARY 23, 2018

Many B2B data providers claim to have the “best” data. But have you ever stopped to think about where these companies get their data and what makes it better than the rest? After all, account and contact data is the fuel that enables your revenue engine to run smoothly. What Is A B2B Data Provider?

B2B 100

B2B Data Marketing Vendor 100

Zendesk Sell

JANUARY 8, 2019

Great customer service is a key part of any successful business. Poor customer service has the opposite effect. According to the NewVoiceMedia’s 2018 “Serial Switchers” report , poor customer service costs businesses around $75 billion a year. Only 5% did not share a negative customer service experience.

Customer Service 90

Customer Service Hiring Customer Hotels 90

Hubspot Sales

APRIL 6, 2023

If you’re a B2B company, ecommerce is a necessity for your business. As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. ecommerce tools streamline and automate processes for your business.

Trends 121

Trends B2B B2C Social Media 121

Zoominfo

OCTOBER 5, 2021

Make no mistake about it — today’s customers want a personalized experience. The statistics speak for themselves: 77 percent of B2B sales and marketing professionals believe that personalization builds better customer relationships. Segmentation Customer and contact data are at the core of personalization.

B2B 130

B2B Marketing Segment Consumer 130

Zoominfo

AUGUST 14, 2018

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 However, 14% of B2B companies still refuse to participate in social media initiatives. One of the biggest mistakes B2B marketers make is not having a specific goal at the outset of a social campaign.

Social Media 133

Social Media ROI Media B2B 133

Zoominfo

JANUARY 23, 2021

However, to do that well requires smart planning, including how to: Define your account management responsibilities Revamp your sales account management approach Audit your sales account management data. The key to a great sale is to identify your decision makers – learn how data can help.

Account 238

Account Lead Rank Ideal Customer Profile Decision Maker 238

Allego

FEBRUARY 28, 2023

Since then, rivals Google and Microsoft have poured billions (with a B) of dollars into generative AI tools, with mixed results. AI tools such as ChatGPT have many potential applications in sales , from creating marketing content to predicting customer behavior. How many new AI tools are there?

Tools 118

Tools Lead Rank Lead Scoring Microsoft 118

Zoominfo

FEBRUARY 12, 2024

Choosing the best-fit revenue operations tools can dramatically enhance cross-departmental collaboration, enabling unified platforms where sales, marketing, and customer service teams are able to access and share critical data. The result? Campaigns become more efficient and aligned with the company’s goals.

Revenue 130

Revenue Tools Scale Lead Rank 130

Hubspot Sales

NOVEMBER 22, 2023

When it comes to sales, there's a lot of innovation happening — and therefore, a litany of new tools. But only one type of tool is considered "effective" by 78% of global sales professionals. What's this magic tool? It's a CRM (or Customer Relationship Management Platform). It's not that new or hard to access.

Data 112

Data Tools Closing Hubspot 112

Zoominfo

JULY 2, 2020

For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. Without getting too much into the nitty-gritty complexities of it, marketing automation campaigns send specific content (that you’ve programmed) to leads based on certain behaviors and data.

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Zoominfo

FEBRUARY 17, 2020

‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. But, emotions play a larger role in B2B purchase decisions than you may realize. How do you track customer sentiment?

Analysis 130

Analysis B2B Airlines Marketing 130

Hubspot Sales

DECEMBER 23, 2022

In this post, you’ll learn the 19 best sales prospecting tools to help you engage with your ideal prospects. From software that leverages your partner ecosystem to prospect databases, every tool on this list can help you fill your sales pipeline. What Is a Sales Prospecting Tool? The Benefits of Sales Prospecting Tools.

Tools 124

Tools Ideal Customer Profile Prospecting Intent Data 124

Sales Hacker

JULY 28, 2021

Fortunately, sales forecasting tools are available that can do a lot of the heavy lifting by using algorithms to create more accurate forecasts. Do I need a sales forecasting tool? How do I evaluate sales forecasting tools? 11 sales forecasting tools to consider. 11 sales forecasting tools to consider.

Sales Forecasts 125

Sales Forecasts Forecasting Tools Oracle 125

Pipeliner

MAY 25, 2019

The consumer market has flourished amid the growth of advanced data analytics technology and machine learning. As these new technologies have found their place in all things data, including marketing, sales, and any other data-driven industry that exists, we have seen a shift in the way businesses approach obtaining and analyzing information.

Analytics 75

Analytics Data B2B Customer Service 75

Score More Sales

JULY 12, 2012

Instead of taking a “smarter” approach to CRM, some companies should just finally begin and take a “smart” approach while others can definitely get a refresh on the tools and strategies they have in place- thereby getting smarter. 81% plan to increase customer analytics. What is Unstructured Data? Are you REALLY ready?

CRM 196

CRM Social Media Segment Engineering 196

Sales and Marketing Management

MARCH 8, 2020

Technology is increasingly creating the tools your competitors are using to build new digital products and services that target and release latent demand and serve unmet needs. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

Top of Funnel 218

Top of Funnel Marketing Scale Forecasting 218

Zoominfo

DECEMBER 18, 2023

And even though the public discussion of generative AI tools like ChatGPT may seem overheated at times, it’s clear that business leaders believe there is a fundamental shift underway. But first, companies must ensure they’re far enough along the curve of data maturity to give their AI investments a fighting chance.

Data 130

Data Lead Rank Penetration Analysis 130

Score More Sales

MAY 28, 2013

For midsize companies there was no shortage of ideas, examples, and tools to help any company improve marketing, sales, and procurement. Big Data Integrated. I liked hearing about how Dannon – the yogurt folks, are using big data and predictive analytics to own the yogurt market. . Marketing Study Update. Increase Opportunities.

Company 208

Company Film Study Lead Rank 208

Zoominfo

JANUARY 18, 2021

It’s time to give your CRM strategy a data-driven makeover. CRM stands for customer relationship management— and relationships are truly what business success all about. Modern CRM tools can now be used to manage customer relationships across the entire customer journey, which spans marketing, sales, customer service, and more.

CRM 100

CRM Ideal Customer Profile Data Strategy 100

Zoominfo

APRIL 6, 2021

Automation is at the core of all business innovation today, and data is the commodity that fuels it. Workflow automation allows them to interact directly with customers rather than waste time on these repetitive tasks. Meet ZoomInfo Workflows: Your next-generation automation tool. The permutations are infinite.

Ideal Customer Profile 26

Ideal Customer Profile Data Hiring Construction 26

Zoominfo

FEBRUARY 26, 2021

Sales automation tools streamline repetitive tasks so you can focus on selling. We’ll keep it simple, Sales Automation in the process of leveraging software and artificial intelligence (AI) along with other digital tools to automate time-consuming sales tasks that normally take significant time away from selling activities.

Sales Automation 162

Sales Automation Prospecting Top of Funnel Sales Qualified Lead 162

Sales Hacker

NOVEMBER 16, 2021

With this in mind, it’s important to identify the best tools to automate lead generation and why your team should invest in them. Automated lead generation is about using tools which are powered by AI and machine learning to create lead generation systems across all your inbound and outbound channels. PPC marketing tools.

Paid Content 121

Paid Content Lead Generation Lead Rank Lead Scoring 121

Hubspot Sales

MARCH 10, 2020

Most legacy B2B pipelines had the following stages: Lead generated — (also known as lead assigned) defined a lead that met basic criteria of a contact who had interest into the product or service. Fast forward to 2020, and a good B2B sales pipeline is more than a simple process diagram and deal outline that tracks a deal status.

Pipeline 127

Pipeline Lead Rank B2B Marketing Qualified Lead 127

Hubspot Sales

JULY 15, 2020

After conducting in-depth research into 502 B2B sales teams and interviewing over 50 industry leaders , here are the top three things we have learned. Customer loyalty is more important than ever. Conventional wisdom dictates that the best way to grow a business is by attracting and converting as many new customers as possible.

Pipeline 138

Pipeline B2B Ideal Customer Profile Sales Qualified Lead 138

Zoominfo

DECEMBER 6, 2024

Providing exceptional customer service hinges on the ability to communicate instantly and effectively. Live chat software fulfills this need, allowing businesses to connect with website visitors and customers in real-time. But first, some background on what chat can do and how to evaluate the top tools for your live chat needs.

Software 130

Software Software Sales Qualified Lead Customer 130

Zoominfo

DECEMBER 20, 2024

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services. Improved Data Management: Applications that ensure data accuracy and consistency across the company.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Sales 2.0

FEBRUARY 1, 2023

Acuity enables B2B sales teams “to improve sales productivity in implementing prospecting and customer growth strategies using flexible process technology and Artificial Intelligence (AI).” But the data doesn’t exist yet. New traffic pattern data enabled model training to reduce time-to-destination.

Sales Management 195

Sales Management Top of Funnel Data Intent Signal 195

Lead411

SEPTEMBER 19, 2023

Compare the best B2B Email Finders for Sales Leads A powerful email finder can make the difference between closing deals and chasing dead-end leads. While several email finder tools exist, Lead411 stands out as the top choice for B2B sales. It excels in accuracy, boasting a comprehensive and regularly updated database.

B2B 98

B2B Marketing Qualified Lead Leads Lead Generation 98