Zoominfo

AUGUST 22, 2022

Ask any seasoned marketer and they’ll tell you that strong segmentation is the key ingredient to efficient, successful campaigns. Like other things in marketing, the answer can be found by focusing on your customer. They include: Employee headcount Annual revenue Industry B2B vs. B2C Location 2. Let’s break it down.

Segment 130

Segment Ideal Customer Profile Account Based Marketing B2B 130

Zoominfo

MAY 21, 2019

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. So, without further hesitation, let’s take a look at our favorite B2B content from the month of May. Let’s get into it!

B2B 189

B2B Lead Generation Lead Rank Consumer 189

Product Management University

MARCH 30, 2023

The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. For most B2B organizations, vertical marketing yields nothing but upside, especially if your products and services are a commodity or will be soon.

Segment 52

Segment B2B Marketing Hiring 52

Zoominfo

DECEMBER 5, 2019

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

Marketing 100

Marketing Retail Channels Social Media 100

Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. Retail Trade Transportation Information Finance & Insurance Real Estate Professional Services. 44 Retail Trade.

Transportation 204

Transportation Chemicals Automotive Marketing 204

Pipeliner

AUGUST 17, 2018

Radio As a Marketing Tool For B2B Marketers and Social Listening. In the digital era, brands shouldn’t write off the radio as a marketing tool – it offers the same key perk of programmatic ad buys: attribution. Future of Radio Advertising in Promoting B2B Sales. In his words, “B2B purchasers are consumers, too.

B2B 75

B2B Tools Marketing Advertising 75

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter email list segmentation—the key to successful email marketing. But, that’s only if you do it correctly.

Segment 219

Segment Email Marketing Marketing Buyer Persona 219

Product Management University

APRIL 8, 2024

There are a million and one things that go into creating a market leading company. But products are the nucleus, and that means market leadership starts with product management. I want to focus on the responsibilities of B2B product management that don’t get much airtime. For some, a market means a user or buyer persona.

Marketing 59

Marketing Segment Face-to-face Lead Rank 59

Crunchbase

MARCH 16, 2022

We’ll also touch on how the D2C model can be leveraged to the advantage of B2B-based businesses and sellers. They were so successful that Quip has been able to add other products like toothpaste and floss to itsr offerings, which have even made their way into major retail stores like Target. Intentional marketing. Search less.

Scale 105

Scale Lead Rank B2B Lead Scoring 105

Partners in Excellence

DECEMBER 14, 2023

But then I think of all the sales people working with retailers, trying to get end-caps, eye level shelf space, promotions, and so forth. Or in many of the retail stores I go to, there are sales people–people who help me find the product I need. And as we see the data on B2B buying. I think it’s about 80%+ now.

Retail 113

Retail Scale Margin Promotion 113

Zoominfo

FEBRUARY 8, 2021

Companies Digitize, Investors See Opportunity in B2B Tech. Maybe your favorite mom and pop restaurant set up online ordering & delivery, a local retailer started shipping products to combat declining foot traffic, or an equipment manufacturer that relied on trade shows needed to go digital. New Products.

Trends 230

Trends Trade Show Retail B2B 230

Sales and Marketing Management

JULY 3, 2017

But the ability to gather information from different places around the web gives B2B marketers a much fuller view of a company’s profile. Though 78 percent of B2B companies already invest in analytics, many sales managers encounter their fair share of hurdles in using the findings to the best of their abilities.

B2C 168

B2C B2B Ideal Customer Profile Hiring 168

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? Here’s the difference. healthcare).

Marketing 59

Marketing Segment Lead Rank SalesForce 59

Cience

JANUARY 10, 2020

These retailers need to optimize their website to deliver convenience throughout their UX to their potential customers. Is this also true for B2B websites? Let’s ask B2B marketers. Mobile Optimization for B2B ? We ran a short survey asking B2B marketers the following questions: Is your website mobile?friendly?

B2B 54

B2B Top of Funnel Marketing Lead Rank 54

Cience

JANUARY 10, 2020

These retailers need to optimize their website to deliver convenience throughout their UX to their potential customers. Is this also true for B2B websites? Let’s ask B2B marketers. Mobile Optimization for B2B ? We ran a short survey asking B2B marketers the following questions: Is your website mobile?friendly?

B2B 52

B2B Top of Funnel Marketing Lead Rank 52

Sales and Marketing Management

SEPTEMBER 28, 2020

Sales and marketing teams have been slashed, and pipelines are running dry. The impact of these changes is highlighted in the marketing segment. The CMO Survey for June 2020 observed that 9% of marketing jobs have been lost due to the ongoing crisis. B2B Sales Operations Are Changing for Good. in the next year.

Small Business 317

Small Business Small Business Lead Rank Sales Qualified Lead 317

Cience

APRIL 30, 2020

Though B2C industries may be leading this change, B2B sales are not far behind. Therefore having a customer-centric mindset and providing a great customer experience is becoming more critical in the B2B space as well. B2B customer journeys are typically more complex than those for retail customers.

Ideal Customer Profile 102

Ideal Customer Profile B2B Company Churn 102

DiscoverOrg Sales

APRIL 16, 2019

And there’s no question that B2B sales is a battlefield: Reputations, sales, and profits are lost and won. Why is this so important for B2B sales? In the case of a national retailer, for example, you wouldn’t expect individual stores to purchase their own applicant tracking systems! What is corporate hierarchy?

Enterprise 120

Enterprise Enterprise B2B Data 120

Sales Hacker

JUNE 3, 2021

B2B vs B2C CRMs — let’s break it down. What I needed was a B2B CRM software that allowed me to collect information about the prospect; qualify them based on their company and role; and send follow-ups to upsell them. Now, there are many companies out there that target both B2C and B2B, like Amazon, Yelp, or OpenTable.

B2C 74

B2C CRM B2B Ideal Customer Profile 74

Product Management University

OCTOBER 12, 2021

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way.

Marketing 59

Marketing Demand Generation Demand Generation Targets Segment 59

Product Management University

SEPTEMBER 15, 2020

On the surface, solving market problems versus addressing the needs of a market might sound like semantics. But the implementation of each practice in B2B organizations reveals a huge contrast between the two with a ripple effect that may be just as significant. Common Practice: Solving Market Problems.

Marketing 52

Marketing Retail Segment Energy 52

Zoominfo

SEPTEMBER 12, 2023

Coupled with the inherent speed of GenAI, you have the very real possibility that even small errors could quickly spread throughout a go-to-market motion, leading your team in wildly wrong directions. ACME is a mid-market company, based in San Francisco. Inaccurate, incomplete, and unvetted customer data is like junk food for GenAI.

Data 147

Data Scale Lead Rank Hiring 147

Smooth Sale

APRIL 5, 2022

Attract the Right Job Or Clientele: Finding Your Niche As A Marketing Company. NOTE: Our collaborative Blog provides insights for ‘Finding Your Niche As A Marketing Company.’. We will explore ways for finding your niche as a marketing company. Finding Your Niche As A Marketing Company. CCO Licensed.

Outsourcing Services 78

Outsourcing Services Company Marketing Social Media 78

Zoominfo

MAY 23, 2019

On the ZoomInfo blog we often discuss the use of data in sales, marketing, and recruiting. Example: A hypothetical marketing agency might collect demographic and firmographic data through form submissions on their website. Example: A company specializing in B2B sales technology wants to promote their newest product.

Data 188

Data Strategy Survey Retail 188

Smooth Sale

MARCH 20, 2024

Their convenience, speed, and security mean they are used across all sectors today, from retail to FinTech. This tech works well across retail, manufacturing, and civic services. Here are some business facts concerning the use of AI in modern businesses: 80% of the best-performing companies use AI in sales and marketing.

Hiring 102

Hiring Retail Lead Rank System 102

LeadBoxer

FEBRUARY 4, 2019

With B2B e-commerce sales predicted to exceed B2C e-commerce sales by 2020, B2B selling is constantly growing. So, what are B2B sales, and how are they different from B2C sales? Use the links below to navigate each section: What are B2B sales? How are B2B sales different from B2C sales?

B2B 91

B2B Top of Funnel Decision Maker B2C 91

Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. Since many traditional vendors also have such poor data accuracy, there is still much to be desired.

Transportation 100

Transportation Chemicals Automotive Marketing 100

Zoominfo

JANUARY 31, 2018

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter: email list segmentation—the key to successful email marketing. But, that’s only if you do it correctly.

Segment 124

Segment Email Marketing Marketing Buyer Persona 124

Zoominfo

AUGUST 26, 2019

Every day, your customers are bombarded with corporate promotions and marketing messages, from both familiar and unfamiliar brands. But, your brand alleviates major pain point shared by many fitness enthusiasts– big-name brand retailers sell the highest quality workout clothes, but they’re ridiculously overpriced.

Retention 189

Retention Ideal Customer Profile Customer Apparel 189

Sales and Marketing Management

JUNE 22, 2020

Author: Paul Nolan Melissa Sargeant is chief marketing officer at Litmus, a marketing company that helps businesses create emails that convert. How have you seen marketers shift messaging in that time? Marketers should be creating authentic messages for their audiences that resonate with the brand and get right to the point.

Retail 207

Retail Forecasting Trends Channels 207

Cincom Smart Selling

APRIL 12, 2021

The one similarity that can be found between a majority of those digital lean definitions and the major concept of selling, the most important piece for any B2B or B2C business, is the customer. By February of 2019, for the very first time, online sales exceeded those of the brick-and-mortar retail stores. What is in? Data analytics.

B2C 119

B2C Customer Retail Customer Service 119

Increase Sales

APRIL 7, 2014

Salespeople are many times told to have a sales mindset, yet with super majority (97.7%) of all US businesses having under 20 employees, having a marketing mindset is probably even more critical. And developing a marketing mindset is not easy because so much focus is on selling or closing the sale. Industry specific market trends.

Ideal Customer Profile 147

Ideal Customer Profile Marketing Real Estate Small Business 147

Hubspot Sales

JULY 25, 2018

But how do you find a target market and what exactly is it anyway? What Is a Target Market? A target market is a group of customers for which your products and services are aimed. Picking the right target market can tell you a great deal about your business. Target Market Examples. Atlassian target market.

Apparel 115

Apparel Marketing Segment Demographics 115

Increase Sales

MARCH 24, 2014

Sometimes in the quest to increase sales through new SMB marketing actions, obvious opportunities are often overlooked. This appears to be true if a recent report by Direct Marketing News is correct. Even though this report was for retailers, much of the information is appropriate for those engaged in business to business (B2B).

Ideal Customer Profile 114

Ideal Customer Profile Skype Marketing Small Business 114

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. They target those that are in-market and those that should be showing intention. They start worrying about how many touchpoints are sales and marketing hitting. But then things change.

Account Based Marketing 79

Account Based Marketing Top of Funnel Ideal Customer Profile Account 79

Sales and Marketing Management

FEBRUARY 18, 2019

In the B2B world, your sales force is actually your loyalty program. For companies serving B2B markets, a properly run sales force that executes the seven activities outlined above is the most effective (and cheapest) loyalty program you can find. You’re right.

Loyalty 290

Loyalty Banking Airlines Discount 290

Lead411

FEBRUARY 14, 2024

Commercial Real Estate leads: Ideas & Lead Generation Tools Here are the Top 5 Most Essential Tools for Unlocking Commercial Real Estate Leads Lead411 Zoominfo Cognism SalesFuel SharpLaunch Google News Frequently Asked Questions Getting high-quality leads is essential for success in the ever-changing commercial real estate market.

Real Estate 52

Real Estate Lead Generation Sales Qualified Lead Lead Rank 52