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6 Ways to Beat Lower-Priced Competitors

No More Cold Calling

It’s their job to get the best possible deal, and they will always try for a lower price. In this week’s guest post, Geoffrey James shares six ways to stand out from the cheaper options: “When you’re selling against a lower-priced competitor, you have two basic choices: discount or differentiate.

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Beating Lower Priced Competitors

Partners in Excellence

I read an interview with a very well known sales pundit on the “6 Ways To Beat Lower Priced Competitors.” Price will always be an issue with customers. When all else is equal, the only differentiator is price. The low price competitor can only compete on price. Walking Away.

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5 Negotiation Mistakes to Avoid

Sales and Marketing Management

Research shows that final negotiated prices correlate more closely with who establishes the price range. If the buyer goes first and offers a low range, the price may be lower than what could have been achieved. Instead, sellers should go first with price. This will anchor the price and qualify the buyer.

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“But The Competitors’ Prices Are Less Than Ours….”

Partners in Excellence

My post, Games Sellers Play, Pricing/Discounting, generated a lot of interesting conversation and questions. One pervasive question was, “How do I compete against competitors whose price is less than ours?” You will always have competitors with differing features and functions than your products.

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Can Distributors Reduce Price to Attract Customers?

Distribution Pricing Journal

As price lowers, sales go up along the demand curve. If prices rise, sales drop. Can you reduce price to attract new customers? While slashing prices might seem like an easy solution, it’s not always the most effective long-term strategy. It seems like basic supply and demand.

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How to Deal with Other Quotes, Proposals, and Competition

Mr. Inside Sales

The only worse than getting the competitor stall at the end of your presentation (something like, “Well, we’re looking at other quotes…” etc.) Option #6: “Obviously you’re going to show this quote to your current vendor – if they match the price, will you just stick with them?”. [If is not knowing how to handle it.

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Lower Your Price or Increase the Perception of Value

Anthony Iannarino

Of all the things salespeople worry about, a competitor who competes on price tends to be very high on the list. The less experienced the salesperson, the more likely they are to believe that the lower price is a threat to their ability to compete and win their dream client’s business. Check out Eat Their Lunch.