Increase Sales

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Does Your Blog Reinforce These Brand Expectations?

Increase Sales

Your target audience holds specific brand expectations when it comes to your blog. As to how customers access a company’s blog also reveals certain marketing behaviors. Is the blog delivering potential meaningful and encouraging conversation? “A blog like a mind is a terrible thing to waste.”

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Leadership Is the Heartbeat of Your Blog

Increase Sales

Next month this blog will celebrate its fourth birthday. Then I started re-reading some of the blogs of my colleagues to noted business and sales gurus. When leadership becomes the heartbeat of any blog from business growth to self improvement, there exists a different tone within those written words. Credit www.sxc.hu.

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Before You Make That Request for a Guest Sales Blog Post

Increase Sales

Today I received another request for a guest sales blog post. Several times a week I receive unsolicited requests from complete strangers to post an article in this sales blog. I wonder if they paid for some course on how to approach blog owners? This individual was from Chicago and said he was a salesperson.

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Brother Can You Spare a Posting?

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A LinkedIn post by Tibor Shanto entitled Brother Can You Spare a Sale made a connection with me regarding all the unsolicited requests I receive to submit articles for this blog. Building this blog has been an investment in time, years as a matter of fact. Using my blog is a cheap fix to your bad marketing. ” request.

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Desire for Perfection, Fear and Behaviors

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One of the most consistent examples of the desire for perfection is in marketing specific to blogging. “I need it (the blog posting) to be perfect.” In the case of blogging, publish the post. Credit www.sxc.hu. ” If I have heard this statement once, I have heard it too many times to count. No big deal!

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Casting the Magical Spell of Marketing

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Knowing the quantities is also important because depending upon where the spell is cast such as in this blog, my weekly online business column or LinkedIn Pulse , some of those quantities will vary. Additionally in November of 2014, this blog was identified as one of the top sales blogs within the international sales community.

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Sales Is Truly About Buying, Not Selling

Increase Sales

Next blog will look at the second “buy” by your sales prospects. P.S. This blog has been inactive for a while. My goal is to resume this blog at least three times per week. When you are the trusted authority, the go to person, as perceived by your ideal customers, you have been bought. Share on Facebook.