How Many “Leads” Does $100,000 Buy?
Pointclear
MAY 17, 2018
A senior marketing executive once got so frustrated with his sales counterpart that he offered the following choices for spending $100,000 on a lead generation campaign: Option. Content Aggregator “Leads”. Sales Qualified Leads. To be fair, marketing’s mandate was to generate more leads every year with shrinking budgets.
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