SBI

JULY 26, 2018

In this series, we ask Sales Tech Executives to describe how their solution can change a sales organization in a significant way. We call it Sales Tech Game Changers. Nancy: What are the top 3 ways your solution changes the game for a sales organization? Custom-branded professional sales presentations look terrific!

Trade Show 95

Trade Show Sales Enablement Webinar Metrics ROI 95

Partners in Excellence

FEBRUARY 9, 2021

We are used to all sorts of buying cycle/selling cycle metrics–customer commitments, certain activity levels on both the customer and sales sides. Some thoughts: We can develop engagement metrics that we use through the buying process. Are they looking for information from people other than sales people?

Comparison 124

Comparison Face-to-face Buying Cycle Consumer 124

Partners in Excellence

SEPTEMBER 15, 2022

Buyers don’t wait for our sellers to get up to speed, they just buy from someone else. And then, if you have a complex sale that has a longer buying cycle, one wonders how you possibly build a pipeline and manage these long cycle opportunities effectively. It’s both a business crisis, and people crisis!

Buying Cycle 97

Buying Cycle Lead Rank Lead Scoring Coaching 97

LeadFuze

SEPTEMBER 2, 2023

According to Forrester Research, companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost. In essence, what is lead nurturing but a strategic process designed to engage prospects by providing them relevant information at each stage of their buying journey? The objective?

Lead Nurturing 52

Lead Nurturing Lead Rank Lead Scoring Webinar Metrics 52

Zoominfo

JANUARY 11, 2021

What is the Customer Lifecycle (and Why Every Sales Rep Should Care)? The customer lifecycle is the journey your customer takes with your brand — from their first interaction with your content to renewing their annual subscription or buying additional products. What does that mean for the sales team that needs to close deals?

Customer 130

Customer Social Media Top of Funnel Loyalty 130

Zoominfo

JANUARY 11, 2021

What is the Customer Lifecycle (and Why Every Sales Rep Should Care)? The customer lifecycle is the journey your customer takes with your brand — from their first interaction with your content to renewing their annual subscription or buying additional products. What does that mean for the sales team that needs to close deals?

Customer 130

Customer Social Media Top of Funnel Loyalty 130

Apptivo

DECEMBER 7, 2022

Today, the buying cycle is complex. It’s extremely difficult to encourage leads to go through the sales funnel—from being qualified to becoming prospects and then customers—while keeping track of their engagements and touchpoints across many channels. Thankfully, lead management automation has some built-in magic.

Sales Qualified Lead 97

Sales Qualified Lead Lead Rank Lead Scoring Leads 97

Partners in Excellence

MARCH 17, 2022

” This seems to be the mantra of too many pundits, and when one looks at key metrics for many sales organizations the bias is around quantity of activities. In some cases, it decreased their buying cycle, but the real change is it drove our win rate even higher. Or maybe we are leveraging the wrong outreach channels?

Channels 73

Channels Social Media Maximizer Conversion 73

Zoominfo

AUGUST 11, 2019

73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads ( source ). Today’s blog post looks at some of the most important metrics surrounding B2B marketing webinars. To determine the effectiveness of each channel, track the number of registrants each specific promotion brings to your site.

Paid Content 100

Paid Content Webinar Metrics B2B Marketing 100

Crunchbase

MARCH 19, 2021

We are honored to feature and promote their contribution on the Crunchbase blog. While MQLs are one indicator of success, it’s not the sales-ready lead that many marketers believe it to be. At my company, we found that definition far too broad to be of much use to our sales and marketing teams.

Lead Rank 98

Lead Rank Marketing Qualified Lead Company Sales Qualified Lead 98

Miller Heiman Group

JULY 18, 2019

On the surface, your sales organization looks like it’s doing everything your shareholders or board expects: Your revenue attainment is up, and more salespeople are exceeding their goal than you’ve seen in the last five years. Assess Your Sales Performance. Are your win rates or quota attainment rates what you forecasted them to be?

Strategy 55

Strategy Hiring Lead Rank Lead Scoring 55

MarketJoy

JULY 27, 2018

The maturation of the internet has changed the B2B buying cycle forever. Long gone are the days where buyers relied on salespeople to be their sole education channel. As a marketer or salesperson, how can you use these tools and channels to your advantage? B2B Buying Process. Increase Rewards.

B2B 64

B2B Lead Rank Lead Scoring B2C 64

Pointclear

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management. On the sales side, really embrace social and listen in.

Sales Qualified Lead 185

Sales Qualified Lead Lead Generation Lead Rank Marketing Qualified Lead 185

Miller Heiman Group

OCTOBER 8, 2019

Conditioned by their experiences as consumers in receiving personalized and seamless experiences from brands, today’s B2B buyers expect sellers to provide a similar experience throughout the buying cycle. Social selling allows sellers to leverage their networks to engage prospects and build relationships to achieve their sales goals.

Social Selling 58

Social Selling Benefit Ideal Customer Profile Decision Maker 58

SBI

MARCH 4, 2015

You’re proud of your Sales Enablement capability and programs but you’re smart enough to know it’s not a trophy to place on your shelf and admire; right? Because of its very nature, Sales Enablement should not be seen as static, nor should it be considered merely a set of KPIs. by Rebecca Bell Ellis. Here’s how! How do you do that?

Sales Enablement 50

Sales Enablement InsideView Engineering How To 50

Growbots

NOVEMBER 29, 0002

So, you want to build an outbound sales team. I don’t blame you – outbound sales, unlike any other channel, can provide scalable and predictable revenue, month over month, and year after year. Plenty of sales teams assume these are the same – that is simply not true. Top of funnel growth. Everything starts here.

Outbound 40

Outbound Lead Rank Lead Scoring Top of Funnel 40

SalesLoft

MARCH 8, 2016

We’ve heard from the Salesloft family this morning, with Kyle Porter and friends on the main stage sharing their gratitude for the people and processes that have gotten us to where we are today in the sales development community. the top analyst in the sales development game. And sales didn’t know what was going on.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Buying Cycle Account 52

Cincom Smart Selling

APRIL 21, 2017

If you want to improve sales performance, you first need to understand that selling is a tough racket. CRM systems, contact management tools and marketing automation can go a long way toward helping sales reps get in front of the right contact at the right kind of company.

Buying Cycle 59

Buying Cycle Cold Calling Call-back Up-Sell 59

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

Buyer 53

Buyer Buying Cycle Marketing Case Study 53

Pointclear

JUNE 8, 2012

She is responsible for the direction and day-to-day editorial operations of award-winning publications including the executive journal, Customer Strategist; online business publication, 1to1 Magazine; its e-newsletter, Weekly Digest; and Think Customers: The 1to1 Blog. Marketing & Sales Alignment—More Important than Ever.

Customer 145

Customer Social Media Inbound Top of Funnel 145

Partners in Excellence

DECEMBER 4, 2015

And these are the marketing emails from well established organizations, sent by marketing and sales professionals. Click on the link, the blog post provides an interesting summary. It’s probably not unreasonable to think the same “thoughtfulness” is used in every other communication/engagement channel.

Marketing 48

Marketing Face-to-face Vendor Email Marketing 48

Growbots

APRIL 23, 2019

So, you want to build an outbound sales team. I don’t blame you – outbound sales, unlike any other channel, can provide scalable and predictable revenue, month over month, and year after year. Plenty of sales teams assume these are the same – that is simply not true. Top of funnel growth. Everything starts here.

Outbound 40

Outbound Lead Rank Lead Scoring Top of Funnel 40

Growbots

APRIL 23, 2019

So, you want to build an outbound sales team. I don’t blame you – outbound sales, unlike any other channel, can provide scalable and predictable revenue, month over month, and year after year. Plenty of sales teams assume these are the same – that is simply not true. Top of funnel growth. Everything starts here.

Outbound 40

Outbound Lead Rank Lead Scoring Top of Funnel 40

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

Partners in Excellence

APRIL 22, 2015

I have to admit I’m getting relatively pissed off with all the discussions around, “Customers don’t want to see sales people until they are 57% (up to 70%) though their buying process.” Sheer relief: Again sales people saying, all that front end stuff is the really tough stuff.

Customer 48

Customer Education Research Buying Cycle 48

The ROI Guy

NOVEMBER 18, 2010

Stage in buying cycle (discovery, awareness, consideration, preference, decision, post-purchase) Marketing channel (website, download, tool, blog, e-mail, etc.). Buyers are: More frugal, reeling from two economic downturns in the past decade, and forced to “do more with less”. But this is not the only way to get started.

Marketing 40

Marketing Buying Cycle Case Study Comparison 40

The ROI Guy

OCTOBER 5, 2010

As a result, most buyers have taken charge of the buying cycle , engaging with sales representatives later and later. As a result, Internet fueled buying cycles have required B2B marketers to deliver more content and tools over more and more channels to actively engage ever more empowered, skeptical and frugal buyers.

Company 40

Company B2B Buying Cycle Ideal Customer Profile 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. In this blog post, I present a few of the key research metrics and advice.

ROI 45

ROI Buyer Buying Cycle Social Media 45

The ROI Guy

OCTOBER 22, 2010

In a recent blog post from Software Advice's Lauren Carlson , this emerging CRM analyst indicates how hot the market for marketing automation software has become, and although the niche was timid several years ago, marketers are now adopting these systems aggressively. The result, more noise and less engagement.

Software 40

Software Software CRM Marketing 40

Partners in Excellence

OCTOBER 11, 2015

They are leveraging every analytic tool imaginable, they’ve got marketing automation tools, they’re active on social channels, doing everything possible to generate demand. Sales people wait for the coveted SQL–the Sales Qualified Lead. I meet with thousands of sales people and executives every year.

Sales Qualified Lead 48

Sales Qualified Lead Lead Rank Marketing Qualified Lead Lead Gen 48

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman?

ROI 40

ROI B2B Social Media Buying Cycle 40

The ROI Guy

NOVEMBER 5, 2010

Alinean's contributions will specifically target ways b2b marketers can Fight Frugalnomics - helping to overcome growing buyer skepticism, overload and frugality with interactive smart content(tm) and diagnostic sales tools. How important have these challenges and content marketing become?

Marketing 40

Marketing Decision Maker Buying Cycle Social Media 40

The ROI Guy

DECEMBER 23, 2010

These engagements eventually led to incremental sales / revenue opportunities, improved loyalty and retention, collaborative innovation, cost savings and more. Tier 2: Campaigns – Users won’t know that the content exists without campaigns, a promotional “push” of messages via the social media channels.

Social Media 58

Social Media ROI Media Webinar Metrics 58

SugarCRM

JANUARY 13, 2022

Your customers expect the best across every touchpoint of the buying cycle, from personalization to support channels. Channel switching. Another consideration is your customer’s sales journey. Imagine the influencers in your industry, the people with a successful blog and an extensive social media following.

ROI 26

ROI Customer Loyalty Churn 26

Tony Hughes

FEBRUARY 22, 2018

Any advanced selling system is based on the fundamentals however you have to leverage a process and acknowledge the nurturing required for an effective sales cycle to happen in social environs over time. The folly of Sales 2.0 A one size fits all approach simply won't work. Let me make my case. paradigm. of their culture.

Social Selling 66

Social Selling Call-back Up-Sell Ideal Customer Profile 66

The ROI Guy

MARCH 23, 2011

In a recent Harvard Business Review article , one of the most respected names in technology marketing and strategies, Geoffrey Moore discussed how diagnostic and benchmarking sales techniques can be used, particularly during a downturn, to help engage executives, open up new opportunities and unfreeze previously stuck sales processes.

Sage 67

Sage Lead Rank Remedy Microsoft 67

Partners in Excellence

AUGUST 31, 2014

To many, the future of selling is social; to another large segment it’s inside sales; to some it’s the channel. It’s enough to confuse even the most seasoned of sales people or managers. For those of us that are actively leveraging the channels, we’ve already drunk the Kool-Aid. Drum roll please).

Lead Rank 99

Lead Rank Channels Face-to-face Buying Cycle 99