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8 Social Media Mistakes B2B Marketers Should Avoid

Zoominfo

93% of B2B marketers use social media, and with good reason—it works ( source ). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. We haven’t been shy about touting the benefits of social media in B2B sales and marketing.

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Is Email the Best Way to Engage With an Audience?

Smooth Sale

Nowadays, it can be easier to market on social media than via email, and we may think that social media has a far better reach. Meanwhile, social media focuses on the top of the funnel, building brand awareness and starting relationships with people.

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

Pointclear

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. Some of it is branding, such as blogging and YouTube.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Today’s blog post is for you!

Channels 220
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Yes Social Media Works for Small Business Owners

Increase Sales

Yes, social media works as evidenced by my own results for the last nine years. Finally in February of 2010, I started this blog. If you read the list, many of the names are instantaneously recognizable including Jeffrey Gitomer and Gerhard Gschwandtner of Selling Power magazine. Share on Facebook.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today’s blog post is for you! Social Triggers TV Up first on today’s list is a channel called Social Triggers TV. Go check it out! Billy Gene is Marketing Inc.

Channels 100
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Sales Focus: Online Channels vs. Traditional Tactics

The Pipeline

Using social media accounts and websites can generate thousands of views—even hundreds of thousands for successful companies—each month. Some of the most obvious include social media networks. Community-style message boards, blogs, and websites may also be ideal channels to add to your digital strategy.

Channels 281