Zoominfo

MARCH 15, 2018

Welcome to our seventh installment in our series of B2B blog post round-ups. If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications. The Beginner’s Guide to a Data-Driven Content Marketing Strategy.

Account Based Marketing 113

Account Based Marketing B2B Prospecting Lead Generation 113

SBI Growth

AUGUST 20, 2019

These trends gradually evolved over the past decade as more and more businesses jumped on the bandwagon; ultimately paving the way for the next truly revolutionary tool in marketing: Artificial Intelligence (AI). Remember ‘big data’ and ‘advanced analytics’? Read on to.

Marketing 180

Marketing Analytics Trends Data 180

Smooth Sale

JANUARY 11, 2022

Attract The Right Job Or Clientele: 8 Powerful Marketing Strategies to Help Grow Business in 2022. Note: Gajendra Singh Rathore provides today’s guest blog, 8 powerful marketing strategies to help grow business in 2022. 8 Powerful Marketing Strategies . Social Media Marketing. Customer Reviews Management.

Social Media 78

Social Media Strategy Marketing Hiring 78

Apptivo

MAY 14, 2021

In this Apptivo blog, you’ll be getting to know how to plan a proper post-pandemic channel strategy with the best CRM system & CRM tools in a cloud business management software suite. Global businesses have been conscious about shifting their marketing channels online while managing their digital transformation in a very careful manner.

Channels 71

Channels Trends Strategy CRM 71

Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives.

Examples 130

Examples B2B Marketing Inbound 130

Pipeliner

SEPTEMBER 6, 2022

CBD Marketing: 5 Tactics to Grow your Brand. The explosive growth in recreational and medical cannabis has led to intense competition in the market. The CBD market alone has a potential growth rate of nearly 30% by 2029. Pay Attention to Current Trends. Their needs are more important than trends. million in 2020.

Marketing 87

Marketing Licensing Distribution Trends 87

Tenbound

MAY 9, 2024

Understanding the Voice of the Customer: Key Components and Structure In today’s post ZIRP business environment, the concept of “Voice of the Customer” (VoC) has become critically important, and plays a huge role in shaping products and services that exceed expectations. We need to know what they are saying about us.

Customer 59

Customer Social Media Lead Rank Survey 59

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. Go check it out!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Zoominfo

OCTOBER 23, 2019

Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. If you’re skeptical about AI, today’s blog post is for you. Only 23% of businesses have incorporated AI into processes and product/service offerings today ( source ).

B2B 247

B2B Telecommunications Forecasting Scale 247

Smooth Sale

DECEMBER 9, 2022

Attract the Right Job Or Clientele: Are You Ready To Upgrade Your Business Through Marketing. Marketing has been an essential part of business for centuries. It is a component of creating value for a company by communicating the benefits of its products and services. Upgrade Your Business Through Marketing.

Paid Content 78

Paid Content Marketing Hiring Loyalty 78

Zoominfo

FEBRUARY 20, 2018

Artificial Intelligence—or AI—has become an increasingly hot topic in the marketing world as of late. The reason for this is simple: AI technology can automate tasks, simplify complex processes, and organize complicated data sets just as a real marketing professional would—only faster and more accurately. Keep reading!

Lead Rank 272

Lead Rank Churn Analysis Lead Scoring 272

Smooth Sale

SEPTEMBER 27, 2021

Today’s Guest Blog, ‘‘Marketing Strategies That Work for Any Industry—and 2 Creative Ways to Fund Them.’ When you get down to it, marketing is figuring out how to make more sales. For small business owners, strong marketing begins with examining the data that is already present. All Marketing is Not Equal.

Industry 78

Industry Lead Rank Strategy Marketing 78

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Failing to understand the differences between platforms.

Social Media 147

Social Media Media B2B Marketing 147

BuzzBoard

MARCH 4, 2024

Reasons Small Business Owners Show Skepticism Towards Digital Marketing Many small business owners harbor skepticism about digital marketing and its potential benefits. This skepticism often stems from the perceived steep learning curve of digital marketing, as well as the challenge of establishing trust with customers online.

Small Business 52

Small Business Small Business Marketing Webinar Metrics 52

BuzzBoard

FEBRUARY 8, 2024

Revealing the power of social media marketing for local businesses In an era dominated by digital connectivity, the power of social media marketing is undeniable. Harnessing its vast potential can prove advantageous for any local business willing to move beyond traditional marketing strategies and delve into unexplored areas.

Social Media 52

Social Media Media Twitter Marketing 52

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. If you’re on the hunt for new marketing resources, look no further. Today’s blog post is for you! Billy Gene is Marketing Inc. Go check it out!

Channels 100

Channels Marketing Outsourcing Services Lead Rank 100

BuzzBoard

FEBRUARY 20, 2024

Key Steps to Differentiate and Position a Digital Marketing Agency for Small Businesses Operating in a fiercely competitive field like a digital marketing agency, differentiation and positioning are crucial to standing out and attracting small businesses. Next, is understanding and leveraging Generative AI.

Scale 52

Scale Small Business Small Business Webinar Metrics 52

Smooth Sale

JANUARY 31, 2022

Attract The Right Job Or Clientele: How to Boost Your Restaurant Marketing in 2022. Note: Natalie Redman , LinkedIn , provides valuable insights on ‘How to Boost Your Restaurant Marketing in 2022, that are applicable to most industries. She’s also an owner of two blog websites and is a Youtube content creator.

Social Media 78

Social Media Marketing Ideal Customer Profile How To 78

Zoominfo

JANUARY 31, 2018

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). It’s no longer good enough to send your entire customer database the same offers. Unfamiliar with the term?

Segment 124

Segment Email Marketing Marketing Buyer Persona 124

Lessonly

JULY 19, 2021

Whether you heard it in the 90’s Beastie Boys classic or if you experienced skill development in real life, you’ve likely figured out that dedicating time and focus to customer service skills training will help drive real results (and pay the bills.) . How to improve soft skills for customer service. Final thoughts.

Customer Service 26

Customer Service Training Customer Scale 26

Allego

FEBRUARY 28, 2023

AI tools such as ChatGPT have many potential applications in sales , from creating marketing content to predicting customer behavior. Salespeople can use chatbots to automate their sales processes and provide instant responses to customer queries. It helps businesses create high-quality content for their marketing campaigns.

Tools 118

Tools Lead Rank Lead Scoring Microsoft 118

Smooth Sale

MAY 6, 2024

Our guest blog offers insights on critical investments to consider, including fun ways to spruce up your business. It doesn’t mean jumping on every tech trend but strategically investing in tools that can streamline processes, improve customer service, and enhance efficiency.

Ideal Customer Profile 101

Ideal Customer Profile Real Estate Hiring Networking 101

Smooth Sale

DECEMBER 1, 2023

Accordingly, our collaborative blog offers insights on How To Entice Your Automotive Customers Online. Entice Your Automotive Customers Online Image Source Update Your Web Design Your website design is the face of the business and the selling point to focus on when it comes to your automotive business.

Automotive 110

Automotive Paid Content Customer Advertising 110

Smooth Sale

FEBRUARY 11, 2022

Attract The Right Job Or Clientele: How to Take Your Business Marketing Strategy to the Next Level. Note: Nick Rojas provides today’s guest Blog, ‘How to Take Your Business Marketing Strategy to the Next Level.’ Take Your Business Marketing Strategy to the Next Level. Reach Customers in More Ways Than One.

Strategy 78

Strategy Marketing Lead Rank Lead Scoring 78

Smooth Sale

MARCH 14, 2024

Our guest blog, How to Begin and Run a Business from Home, offers a thorough guide for starting a profitable home-based business. Begin and Run A Business From Home Image by Carl Heyerdahl via Unsplash Identifying Your Passion and Market Opportunities Reflection and market research are the first steps in launching a home-based business.

Outsourcing Services 91

Outsourcing Services How To Hiring Demographics 91

Smooth Sale

NOVEMBER 30, 2022

We all realize that a successful resale business requires dedicating time and effort to marketing your products. But many wonder about the most effective ways to market a business and boost sales. There’s no question that a successful resale business requires dedicating time and effort to marketing your products.

Paid Content 78

Paid Content Hiring Social Media Loyalty 78

Smooth Sale

MARCH 18, 2023

Our collaborative blog post will discuss nine proven strategies for building your small business. Attend networking events, join online forums, and connect with industry experts to help you better understand the current market and trends in your sector. Proper Marketing Enhances Sales Do You Persevere Against All Odds?

Small Business 78

Small Business Small Business Webinar Metrics Strategy 78

Smooth Sale

JUNE 8, 2023

Illustration via Pixabay Attract the Right Job Or Clientele: Five Essential Technologies For Thriving Businesses Technology is central in today’s ever-evolving business environment, helping increase productivity, security, and customer experiences. Ensure you have a website host current on the latest trends and hacking avoidance.

Lead Rank 78

Lead Rank Scale Analytics Hiring 78

Smooth Sale

MAY 17, 2024

Adam Nguyen provides our guest blog, delving into financial data’s vulnerabilities and how AI is being used to safeguard it against various threats better. Predictive Security One of the most forward-thinking applications of AI in cybersecurity is its ability to predict future threats based on trend analysis and predictive modeling.

Data 106

Data How To Lead Rank Analysis 106

Nutshell

JUNE 5, 2023

Your CRM is a treasure trove of information waiting to be used to enhance your sales, marketing, and customer service efforts. There’s a lot you can do with your CRM and customer data, but you can get even more from your data, by incorporating machine learning tools into your processes. What is machine learning?

CRM 62

CRM Segment Forecasting Campaigns 62

Smooth Sale

MARCH 25, 2024

Our collaborative blog walks you through the maze by diving into the nitty-gritty of expanding your business to help you avoid entertaining the idea of quitting. Law Landmines: Don’t Step On Them Are you entering new markets, adding incredible products, or hiring more people? Ignorance is unacceptable. Being flexible is critical.

Small Business 120

Small Business Small Business Outsourcing Services Hiring 120

Smooth Sale

JANUARY 6, 2023

If you are eager to take your business to the next level in 2023, our collaborative blog offers strategic ideas to be one step ahead of your competitors. _. Improve Your Customer Review Score. Reviews carry a lot of weight and are incredibly influential when a customer chooses one business over another.

Outsourcing Services 78

Outsourcing Services Lead Rank Lead Scoring Hiring 78

PandaDoc

MAY 16, 2024

Key takeaways Indirect sales consists of selling products and services through intermediaries. Indirect sales can be measured through sales reports, market research, competitor analysis, and more. As well as sales and marketing , their forte is customer service. You can instead just focus on making great products.

Distribution 52

Distribution Retail Revenue Top of Funnel 52

Allego

APRIL 18, 2024

In fact, consulting firm McKinsey & Company says, “AI is poised to disrupt marketing and sales in every sector.” Sales Forecasting: AI-driven sales forecasting uses historical data and machine learning to predict future sales trends. This enables sales teams to focus their efforts on leads with the highest conversion potential.

Examples 62

Examples Top of Funnel Lead Rank Lead Scoring 62

Pipeliner

FEBRUARY 14, 2024

Critical role in crafting a consistent and authentic brand experience for customers. In this blog post, I’ll share the valuable insights and lessons from our discussion. They conform to templates and trends rather than staying true to their core values and beliefs. Many businesses fall into the trap of apologetic branding.

Video 52

Video Lead Rank Case Study Trends 52

Zoominfo

AUGUST 12, 2018

Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. If you’re skeptical about AI, today’s blog post is for you. . Only 23% of businesses have incorporated AI into processes and product/service offerings today ( source ).

B2B 150

B2B Telecommunications Forecasting Scale 150

Smooth Sale

MARCH 8, 2023

Our collaborative blog shares insights into what you may do to take your business one step higher with simple solutions. Everyone loves when companies offer new services or products, and they will flock to buy them. Make sure you think about what your customers are after and listen to their feedback.

Hiring 78

Hiring Policies Customer Service Licensing 78