Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. But coming up with good blog post ideas can be challenging. Here are 50 business blog ideas to help you fall back in love with blog writing. . List of Business Blog Post Ideas By Category. Customer experience blog ideas.

Epiphany 138

Epiphany Industry Follow-up Case Study 138

Steven Rosen

JUNE 1, 2014

Top Sales & Marketing Influencers. For the second year running, I was honoured to have made the list of The Top Sales & Marketing Influencers. . Each year, Top Sales World engages a small team of professional researchers to discover who are the sales and marketing experts, who genuinely influence the way we think, and sell.

Influencer 298

Influencer Marketing Social Media eBook 298

Fill the Funnel

MAY 22, 2018

If you have been creating and sharing content online for any length of time, you have probably experienced the gut-twisting feeling when you discover your eBook or slide deck is being shared freely around the web. I’m not talking about a blog post or LinkedIn post.

eBook 102

eBook Top of Funnel How To Funnel 102

BuzzBoard

APRIL 5, 2024

Understanding the Importance of Content Marketing in Lead Nurturing for Small Businesses The significance of content marketing in nurturing leads for small businesses is profoundly essential. Globally recognized, content marketing forms the crux of successful lead-nurturing strategies. Begin by empathizing with the customers.

Sales Qualified Lead 52

Sales Qualified Lead Lead Nurturing Lead Rank Lead Scoring 52

criteria for success

AUGUST 1, 2022

Jeff is the Chief Growth Officer for Saxum , a marketing agency delivering strategic campaigns and digital solutions for a changing world. . Discussion with Jeff Risley: In this episode, we cover: The ins and outs of revenue marketing. The need for integrated marketing technologies. Revenue Marketing by Saxum.

Marketing 97

Marketing Social Media Twitter Campaigns 97

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. But coming up with good blog post ideas can be challenging. It’s difficult to stay inspired, relevant, and creative in B2B marketing. Here are 50 business blog ideas to help you fall back in love with blog writing.

Epiphany 100

Epiphany Scale Industry Account Based Marketing 100

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. What is marketing attribution? 6 Types of Marketing Attribution Models.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. As opposed to whole blog posts, webinars , eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. What is the Landing Page’s Importance in Digital Marketing?

Marketing 130

Marketing Prospecting Top of Funnel Segment 130

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Benefits of YouTube for B2B Marketing. 400 hours of video are uploaded to YouTube every minute.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. Blog Posts and Articles.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Zoominfo

JUNE 27, 2019

As marketers, we all strive to be more creative —but what exactly does that mean? To prepare you for an upcoming webinar with Jay Acunzo, we provide you with a comprehensive guide to revive your creativity—not as a vague concept but as a tangible marketing skill. As Jay puts it: “Too much content marketing goes through the motions.

Marketing 185

Marketing Scale Face-to-face Webinar Metrics 185

Pipeliner

JANUARY 25, 2024

Content marketing is all about creating connections. Effective content marketing is about crafting stories that echo the values and aspirations of your audience. Below, we’ll dive into eight transformative ways content marketing can boost your brand’s reputation and revolutionize its image. The key is consistency.

Lead Rank 59

Lead Rank Lead Scoring Marketing Webinar Metrics 59

DiscoverOrg Sales

NOVEMBER 6, 2017

But that doesn’t stop a lot of sales and marketing professionals from pursuing any and all hand-raisers, regardless how poorly suited they are. Fit, intent, and engagement provide the core data you need to be successful with your account-based marketing program. The days of squandering marketing budget are gone.

Account Based Marketing 145

Account Based Marketing Lead Rank Ideal Customer Profile Account 145

Zoominfo

OCTOBER 31, 2018

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. One such tactic?

Influencer 153

Influencer Marketing Hubspot B2B 153

criteria for success

JANUARY 31, 2022

Nikki Nash is the CEO of Market Your Genius , equipping entrepreneurs with the tools and resources they need to build and profit from their expertise. She’s also the author of Market Your Genius , which was published last fall, and hosts the Market Your Genius podcast. . Subscribe to our blog ! Follow us on Twitter!

Marketing 98

Marketing Guidelines Social Media Twitter 98

criteria for success

APRIL 8, 2019

And this month on the CFS blog, we’re writing about hiring and employee retention – so be sure to check it out! In this episode of Let’s Talk Sales, I interview our former Director of Sales & Marketing, [ ] The post Let’s Talk Sales! Hiring eBook Interview – Episode 141 appeared first on Criteria for Success.

Hiring 40

Hiring eBook Salary Retention 40

eGrabber

JULY 19, 2023

Email marketing is a powerful way to reach your target audience and grow your business. Here are some tips on how to get email lists for marketing: 50+ Ways to Get Email Lists for Marketing 10x Faster! This could be an ebook, whitepaper, checklist, exclusive discount, or free trial. Unlock Your Marketing Potential Now!

Social Media 52

Social Media Marketing How To Discount 52

Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives.

Examples 130

Examples B2B Marketing Inbound 130

criteria for success

NOVEMBER 12, 2018

That's why in today's interview, we're talking about our newly released sales targeting eBook! And this month on the CFS blog, we're writing about sales targeting ideas. Sales Targeting eBook Interview with Elizabeth Frederick – Episode 99 appeared first on Criteria for Success. A simple 5-step process for sales targeting.

eBook 53

eBook Sales Goal Twitter Google 53

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. What is Marketing Attribution? Let’s get into it!

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Lessonly

JANUARY 11, 2021

We kicked content creation into high-gear last year to offer customer service, sales, and training leaders with resources that range from podcasts and ebooks, to coloring pages and certifications. A blog post on connection and camaraderie in a WFH world. Our Business Impact of Training mini-ebooks. Check it out for free here.

eBook 48

eBook Pivotal Webinar Metrics Customer Service 48

criteria for success

FEBRUARY 11, 2019

And this month on the CFS blog, we're writing about teamwork and collaboration - so be sure to check it out! Sales Collaboration eBook Interview – Episode 125 appeared first on Criteria for Success. And this month on the CFS blog , we’re writing about teamwork and collaboration – so be sure to check it out!

eBook 40

eBook Scale Webinar Metrics Resources 40

Mereo

JANUARY 8, 2021

AUSTIN, TX (JAN 2021) — Mereo LLC, a leading consultancy to Fortune 50 B2B organizations and high-growth mid-enterprise companies, has been awarded the bronze medal for the Top Company Blog category in the Top Sales Awards 2020, selected from hundreds of global participants. EXPLORE THE AWARD-WINNING BLOG. ABOUT MEREO.

Company 50

Company SAP eBook B2B 50

Highspot

OCTOBER 13, 2020

Dedicated to creating high-value content for every stage of the customer journey, a content marketer’s role is well-defined. What is the difference between sales enablement and content marketing? How does content marketing help sales enablement? Content Marketing and Sales Enablement Defined. Content Marketing.

Top of Funnel 96

Top of Funnel Sales Enablement Marketing eBook 96

criteria for success

JANUARY 14, 2019

We're talking about our Sales Management Planning eBook and how it can help you and your team to stay on track. And this month on the CFS blog, we're writing about Planning for Success. [ Sales Management Planning eBook Interview – Episode 117 appeared first on Criteria for Success.

eBook 45

eBook Sales Management Lead Rank Forecasting 45

SBI Growth

OCTOBER 23, 2013

Marketing leaders must prove their contribution to Sales Revenue. Marketing must produce leads that generate new business. In this environment, many of your peers have turned to marketing automation as the solution. Here’s the problem: 3 out of 5 marketing automation implementations fail. INTERNAL CONTENT MARKETING TEAM.

Outsourcing Services 316

Outsourcing Services Lead Gen Marketing Webinar Metrics 316

The Center for Sales Strategy

OCTOBER 15, 2020

Marketing content isn’t just for branding and lead generation anymore. The content that Marketing creates to support the go-to-market objectives (blog articles, eBooks, whitepapers, case studies, etc.) Today’s buyers aren’t interested in being sold. Instead, they want to be educated and informed.

Case Study 82

Case Study Marketing eBook Lead Generation 82

Zoominfo

MARCH 14, 2018

If you’re an avid reader of the ZoomInfo blog, you’re already familiar with the name Jay Baer. Jay is a well-known marketing influencer and industry expert who has 24 years of digital marketing and customer experience under his belt. Jay is a favorite in the marketing community, and today we tell you why.

Real Estate 164

Real Estate Marketing Case Study Social Media 164

criteria for success

JUNE 27, 2022

LLC , a marketing consulting and training firm that helps companies transition from traditional marketing to an ROI-based content publishing strategy. Discussion with Keith Reynolds: In this episode, we cover: Marketing via publishing and thought leadership. Creating unique marketing strategies using Publio's 7 steps.

Strategy 52

Strategy Marketing ROI eBook 52

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in. Let’s dive in.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

LeadBoxer

DECEMBER 12, 2020

Digital marketing solutions and digital marketing channels facilitate the capture of quality leads and enable lead nurturing through digital media. What is Digital Marketing? The Digital Marketing Sales Process. Why is Digital Marketing Crucial for Sales? What is Digital Marketing? Content marketing.

Lead Generation 128

Lead Generation Channels Lead Rank Lead Scoring 128

SBI Growth

OCTOBER 5, 2013

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Opportunities – Percent contribution by Marketing to the Sales Funnel. Wins – Percent contribution by Marketing to Sales Revenue. Those that miss critical spend categories altogether.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

eGrabber

JULY 19, 2023

Email marketing is a powerful way to reach your target audience and grow your business. Here are some tips on how to get email lists for marketing: 50+ Ways to Get Email Lists for Marketing 10x Faster! This could be an ebook, whitepaper, checklist, exclusive discount, or free trial. Unlock Your Marketing Potential Now!

Social Media 40

Social Media Marketing How To Discount 40

Nutshell

SEPTEMBER 30, 2020

Marketers have a lingo all their own. While we marketing pros tend to keep things clear and simple with our clients, we’ll often use marketing slang terms as shorthand when trading tips with each other online or at networking events. Content Marketing. Hyperlocal Marketing. Demand Gen. Influencers.

Paid Content 98

Paid Content Marketing Lead Rank Lead Scoring 98

Zoominfo

APRIL 9, 2019

Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Much like a blog post, a vlog can educate your audience on a specific topic in a casual, conversational tone.

B2B 100

B2B Marketing Lead Rank Lead Scoring 100

Hubspot Sales

APRIL 7, 2023

What do ebooks, graphic design software, and online courses have in common? In this blog post, we'll cover the following: What is a digital product? Then, you can use market research (which we cover below) to give some early validation to your product choice. They're all digital products. Why sell digital products?

Buyer Persona 107

Buyer Persona eBook How To Social Media 107