Pipeliner

AUGUST 12, 2021

Customer loyalty measures how likely a customer is to do business with your brand again and again. Create informative content that provides value. One of the most effective ways you can do this is by publishing high-quality and informative content your target audience will be interested in. Offer multi-channel customer service.

Loyalty 97

Loyalty Social Media Customer Lead Rank 97

Showpad

DECEMBER 10, 2020

A study conducted by the Content Marketing Institute and LinkedIn reported that 80% of the content created by marketing teams goes unused by sales. In addition to 80% of content going unused, more than half of sales and marketing professionals said misalignment between teams was the main factor of poor financial performance.

Top of Funnel 59

Top of Funnel ROI Marketing Social Media 59

Mindtickle

JUNE 30, 2016

One of the best ways to jumpstart your efforts is evaluating your existing content and seeing how it can be repurposed as part of your new hire orientation program. You may be overlooking high quality existing content that you already have at your disposal! How to Measure the Impact of Your Training Program.

Training 52

Training eBook Relationals ROI 52

Mindtickle

JUNE 30, 2016

One of the best ways to jumpstart your efforts is evaluating your existing content and seeing how it can be repurposed as part of your new hire orientation program. You may be overlooking high quality existing content that you already have at your disposal! How to Measure the Impact of Your Training Program.

Training 52

Training eBook Relationals ROI 52

Crunchbase

MARCH 24, 2021

We are honored to feature and promote their contribution on the Crunchbase blog. For one thing, organic reach is steadily declining — it’s said that the average organic engagement rate you get from branded content is only about 0.31 But how do you actually turn your social selling strategy around? percent as of 2019.

Social Selling 98

Social Selling Buyer Persona Strategy Ideal Customer Profile 98

Vengreso

DECEMBER 25, 2020

There, you can develop thought leadership, share content from your company’s influencers, reveal your company culture to attract new talent, and increase your company’s visibility! To learn how to optimize your page, watch the video below, or continue reading to learn the keys to making the most out of your LinkedIn Company Page.

Paid Content 144

Paid Content LinkedIn Company Ideal Customer Profile 144

Smooth Sale

MARCH 10, 2022

Note: Natalie Redman provides today’s guest Blog, ‘15 Ways To Boost Your Business in 2022′ Natalie Redman, Freelance Writer. She’s also an owner of two blog websites and a Youtube content creator. _. Premium content. No matter how good a website you build, the content should always be premium.

Top of Funnel 78

Top of Funnel Social Media Segment Hiring 78

Connext Digital

MAY 21, 2019

How much content can you post on your blog? However, this doesn’t mean that any content is good content. You need your content to be seen by many, to be taken into account. What you need, indeed, is evergreen content. So, let’s see what that is and how you can create some for your blog!

Trends 75

Trends Lead Rank Lead Scoring Email Marketing 75

Nutshell

AUGUST 19, 2020

Another great way to introduce new leads to your email list is by letting them know what kinds of email content they can expect to see from your brand in their inboxes. Another great way to introduce new leads to your email list is by letting them know what kinds of email content they can expect to see from your brand in their inboxes.

Email Marketing 96

Email Marketing Software Software Lead Rank 96

Showpad

NOVEMBER 17, 2020

As your marketing team is preparing for a new fiscal year, it’s the time to bring everyone together to reflect on how well your marketing content performed this year. Marketing leaders must be able to explain the benefit of the content being produced, how it supports the sales team and how it’s impacting the company’s total revenue.

Top of Funnel 98

Top of Funnel ROI Marketing How To 98

Vengreso

DECEMBER 20, 2021

When you create a company page, you can develop thought leadership, share content from your company’s influencers, reveal your company culture to attract new talent, and increase your company’s visibility! Post weekly see a 2x lift in engagement with their content. That’s where you’ll find some bonus content!).

Paid Content 97

Paid Content LinkedIn Company Ideal Customer Profile 97

Tony Hughes

MARCH 13, 2018

Here are the top 25 ways how you can actually do it. I'm sure the naysayers will come out in full force over this content but I can attest, a new era of selling is upon us. Just reading Jonathan Farrington's statistic that, 'the average quota attainment in B2B sales is below 60%,' prompts me to lay out a blueprint on how to fix it.

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63

Zoominfo

SEPTEMBER 23, 2018

Today’s blog post breaks down B2B podcasting into a few easy steps. Here are the three primary benefits B2B marketers should keep in mind: Expand your audience: A podcast can expose your brand to new audiences, and provide your current audience with a convenient, new form of content. million episodes ( source ).

B2B 176

B2B Social Media Scale Channels 176

Zoominfo

MARCH 12, 2019

These broadcasts leave behind a treasure chest of future content for your customers. Prospects enjoy real-world examples and actionable advice, both of which are prominently featured webinar content. Repurposing this material is a great way to provide valuable information without having to create new content from scratch.

Webinar Metrics 214

Webinar Metrics Social Media B2B Video 214

Zoominfo

MARCH 17, 2020

In this blog post, we’ll go over how you can stay on top of your lead generation goals during this stressful time, especially if you’ve had to cancel an event due to the coronavirus. Repurpose your event content. Which means you’ve got to adapt and make up for potential lost leads. Host a webinar.

Cancellation 100

Cancellation Leads Marketing Qualified Lead Webinar Metrics 100

Zoominfo

JULY 15, 2018

Marketers constantly adjust to new content trends and try new tactics to increase the effectiveness of their marketing initiatives. But, new content is only one piece of the content marketing puzzle. The content you created in the past ago doesn’t disappear just because it’s no longer relevant or timely. The answer?

B2B 202

B2B Webinar Metrics Scale Fashion 202

SugarCRM

AUGUST 31, 2021

However, B2B marketing is a little different from what you’re used to: your target audience is informed and educated, and your content should generate leads and drive prospects through the sales funnel. From finding topics for your content to segmenting your audience, marketing automation is your best tool. Create an Engaged Community.

B2B 46

B2B Top of Funnel Marketing Social Media 46

Zoominfo

FEBRUARY 25, 2019

Marketers constantly adjust to new content trends and try new tactics to increase the effectiveness of their marketing initiatives. But, new content is only one piece of the content marketing puzzle. The content you created in the past ago doesn’t disappear just because it’s no longer relevant or timely. The answer?

B2B 130

B2B Webinar Metrics Scale Fashion 130

Mereo

SEPTEMBER 17, 2020

Together, they can create valuable and thoughtful blog posts and articles that Seek to Serve, Not to Sell in a time when buyers need it the most — and in a digital space where they will be looking first and foremost. B2B lead generation traditionally has centered around in-person engagements. But where does that leave salespeople?

Lead Generation 73

Lead Generation Lead Rank Lead Scoring B2B 73

Sales Hacker

JANUARY 24, 2018

In this article, I’ll show you how to create a similar process. Use this section to describe the specific solution you solve, and how you do it. We’ll cover how to build credibility and authority in your industry shortly. Why am I sharing this? Because as a solo-founder, I wear many hats. I can go get them myself.

Lead Generation 84

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 84

Hubspot Sales

APRIL 2, 2024

To give you even more ideas on how you can implement video in your social selling strategy, I connected with experts who use video regularly. How can video play into your selling strategy? G2 ) 78% of viewers consume video content on a weekly basis. ( Social selling is what you do after they’re aware of you.

Social Selling 93

Social Selling Video Strategy Social Media 93

Zoominfo

MAY 23, 2018

And, it’s no secret– B2B blogging is a key contributor to a successful SEO strategy. Consider these statistics: Websites with a blog tend to have 434% more indexed pages than sites without a blog ( source ). Consider these statistics: Websites with a blog tend to have 434% more indexed pages than sites without a blog ( source ).

B2B 183

B2B Lead Rank Lead Scoring Google 183

Zoominfo

OCTOBER 18, 2019

Every form of content has unique advantages, so it’s difficult to say any one type of content is head and shoulders above the rest. But, if you were to declare the webinar the ‘king’ of marketing content , you wouldn’t be alone. There’s no arguing the fact that webinars are an effective form of content.

Webinar Metrics 164

Webinar Metrics Top of Funnel Social Media How To 164

Zoominfo

SEPTEMBER 11, 2018

Welcome to the latest edition of our B2B blog post round-up series ! Every month we feature the content ZoomInfo writers have contributed to outside publications—so if you’re up-to-date on the ZoomInfo blog posts, these additional posts should tide you over. For this reason, today’s blog post is all about SEO vanity metrics.

B2B 140

B2B Trade Show InsideSales Lead Rank 140