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Business Began, But Now How Do I Scale??

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Photo by Alexas Photos via Pixabay Attract the Right Job Or Clientele: Business Began, But Now How Do I Scale? ? The effort was highly challenging, but you did it—you started your own business. You hoped you would have enough clients to stay afloat a while back, but now you are hoping for only a few more at a time.

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How Leea Huffine at Atlas Copco enables the sales team | Building Modern Sellers Blog Series

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In this interview, Leea shares with us how she’s implemented marketing automation, digital deal rooms, and digital media content to support the sales team in a hybrid sales environment. . “We We had to adapt in a very short period of time to our new normal,” Leea said. But then we had to put everything on hold.

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How Jaclyn D’Arcy at GHX Drives Sales Readiness | Building Modern Sellers Blog Series

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I was previously doing sales enablement for Lumere, a 120 person startup in Chicago. I was very focused on 10 salespeople and helping them with “the normal stuff”: building their sales process, including training, certification, and onboarding. . I was helping solve questions like, how is Lumere getting integrated into GHX?

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How an industry-by-industry approach revolutionized Panasonic’s sales enablement | Maestros of Modern Selling Blog Series

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And they put highly tailored sales content in the hands of reps, allowing them to hit sales meetings with little to no prep. Although they had grand plans to collaborate in person, the COVID-19 pandemic threw a wrench in things. Although they had grand plans to collaborate in person, the COVID-19 pandemic threw a wrench in things.

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How to Create An Ideal Client Profile

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Building out ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term. Similar to your ideal customer profiles (ICPs) , ideal client profiles allow you to construct marketing materials and content that are highly relevant to top-of-funnel clients.

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How Matt Ondrejko, VP of Global Marketing at Valmont Industries, is leading a digital transformation | Building Modern Sellers Blog Series

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I oversee global marketing for all of our business. Our business consists of a lot of larger sales with longer sales processes, so creating, generating, and fostering leads throughout the cycle is a little bit different. When I moved back to the U.S., I consciously brought this focus to move away from print.

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From Virtual Selling to Virtual Enablement

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For others, it was a bigger challenge as they had to get used to a practice they didn’t focus on before the crisis. For content services, there wasn’t a big shift in most organizations. However, they could be onboarded to get started in their new roles. The virtual world is here to stay. No need to adjust that, right?”.

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