Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more. Let’s get into it!

B2B 140

B2B Buyer Persona Email Marketing Scale 140

Zoominfo

MARCH 4, 2021

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Lead generation is the practice of capturing interest from potential buyers to purchase your product or service. Why is Lead Generation Important for SMBs?

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

No More Cold Calling

FEBRUARY 1, 2024

Social media lead generation can work. And why does taking these conversations offline give your sales team a competitive advantage? It’s not only presumptuous; it’s rude—and a big sales mistake. They know they won’t get a pitch from the sales reps this person introduces. They get valuable sales intelligence.

Social Media 194

Social Media Referrals Media Lead Generation 194

Zoominfo

FEBRUARY 5, 2019

Welcome back to our B2B Blog Post Round-Up series. The candidate—let’s call him Steve—had a strong resume, but he really won the team over during the interview process. In fact, 75% of hiring and talent managers say they use recruiting software to improve their hiring process. Continue reading.

B2B 150

B2B Buyer Persona Hiring Ideal Customer Profile 150

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Allego

APRIL 18, 2024

Well, it’s no longer just a promise—AI is actively reshaping the way we manage our day-to-day tasks and how we conduct business, particularly in sales. In fact, consulting firm McKinsey & Company says, “AI is poised to disrupt marketing and sales in every sector.” To help you, I dug deeper to see how sales teams can use AI.

Examples 62

Examples Top of Funnel Lead Rank Lead Scoring 62

Understanding the Sales Force

SEPTEMBER 20, 2023

I’ve written more than 2,000 articles on my Understanding the Sales Force Blog and there are hundreds of other sales blogs. Some are written by sales experts. I am concerned about the subjects being curated for sales and sales leadership professionals. One or two are sales enablement topics.

Sales Leadership 203

Sales Leadership Hiring How To Account Based Marketing 203

Zoominfo

JANUARY 15, 2021

One thing is clear — lead generation has never been more central to a business’ success. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs). Here are five lead generation strategies that will lead to success in the new year. .

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? What is a Lead? Pretty simple, right?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Zoominfo

MARCH 9, 2021

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic. Does demand generation sound similar to lead generation ?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Targets Demand Generation Paid Content 225

BuzzBoard

APRIL 5, 2024

Understanding the Importance of Content Marketing in Lead Nurturing for Small Businesses The significance of content marketing in nurturing leads for small businesses is profoundly essential. Globally recognized, content marketing forms the crux of successful lead-nurturing strategies. Begin by empathizing with the customers.

Sales Qualified Lead 52

Sales Qualified Lead Lead Nurturing Lead Rank Lead Scoring 52

Allego

FEBRUARY 28, 2023

Since then, rivals Google and Microsoft have poured billions (with a B) of dollars into generative AI tools, with mixed results. Unlike traditional AI systems that are designed to recognize patterns and make predictions, generative AI creates new content in the form of images, text, audio, and more. How many new AI tools are there?

Tools 118

Tools Lead Rank Lead Scoring Microsoft 118

Smooth Sale

MARCH 10, 2024

Photo by Andrea Schit z via Pixabay Attract the Right Job Or Clientele: Do You Know How To Increase B2B Sales? As a result, B2B companies don’t have to underrate the importance of building a robust sales strategy that targets high-value prospective clients and convinces them to transact with their brands.

B2B 102

B2B Top of Funnel How To Sales Qualified Lead 102

Smooth Sale

APRIL 24, 2024

A few best practices can improve your onboarding process to begin your new employee relationships on the right foot. Our guest blog offers examples of good first impressions for new hires. __ Good First Impressions for New Hires The first day at a new job is like a first date.

Hiring 106

Hiring Examples Outsourcing Services Infusion 106

Zoominfo

NOVEMBER 20, 2023

The rapid rise of generative AI has become the most captivating trend in the tech industry today. The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making.

Data 130

Data Scale Lead Rank Marketing 130

Smooth Sale

APRIL 8, 2024

Our guest blog offers insights on maximizing trade show success and business growth. Setting specific and measurable goals will guide your efforts, whether you’re generating leads, increasing brand awareness, or launching a new product. Capture leads. Follow up with leads. Select your desired booth location.

Trade Show 88

Trade Show Maximizer Direct Mail Networking 88

Showpad

NOVEMBER 21, 2021

I was previously doing sales enablement for Lumere, a 120 person startup in Chicago. I was very focused on 10 salespeople and helping them with “the normal stuff”: building their sales process, including training, certification, and onboarding. . I was helping solve questions like, how is Lumere getting integrated into GHX?

Face-to-face 98

Face-to-face Revenue Training Data 98

Pipeline

APRIL 1, 2024

Establishing a continuous flow of quality leads is a common challenge faced by small- and large-scale logistics companies. In fact, most sales teams rely on long-term accounts and word-of-mouth to maintain revenue, which is not a sustainable approach. Lead evaluation: not every lead is worth pursuing.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

Hubspot Sales

DECEMBER 16, 2021

Inbound sales is a modern sales methodology based on the fact that customers are more in charge of their buyer's journey than ever before and have quick and easy access to the information they need to decide on making a sale before ever speaking to a sales rep. What is demand generation? What is lead generation?

Lead Gen 107

Lead Gen Top of Funnel Sales Qualified Lead Demand Generation Targets 107

Smooth Sale

APRIL 25, 2024

Our collaborative blog offers insights on empowering business finance and growth, plus better ways to manage your finances. Attention to detail is a vital part of the process. More to the point, you should remember that you can permanently remove some of these expenses, which is part of the whole process here.

Licensing 93

Licensing Banking Hiring Course 93

Nutshell

MAY 11, 2023

You might be wondering, can you use AI for sales? Sales is a field that relies heavily on human interaction, but technology has always played a significant role in enhancing its efficiency and effectiveness. AI is one of the latest technologies that’s making a big impact on the world of sales. How can sales teams use AI?

Sales Process 118

Sales Process Lead Rank Lead Scoring Sales Automation 118

BuzzBoard

MARCH 28, 2024

An Overview of the Marketing Agency Sales Process The sales process in a digital marketing agency is a multi-step journey that requires a thorough understanding, strategy, and execution. Before engaging potential clients, a marketing agency needs to first identify its target market and generate leads.

Webinar Metrics 98

Webinar Metrics Case Study Comparison Small Business 98

Smooth Sale

APRIL 17, 2024

As such, our collaborative blog offers a few elements to remember about being the sole manager and accepting full responsibility for business success. Examples include property management, payment processing, high-risk, eChecks, ACH payments, contact us through customer service, all of which need to be managed by one person.

Outsourcing Services 119

Outsourcing Services Real Estate Hiring Policies 119

Smooth Sale

APRIL 12, 2024

Our guest blog explains why you should build relationships with your event staff and learn how a mutually beneficial relationship based on respect can pay off. This, in turn, leads to a more engaged and motivated team willing to go the extra mile to ensure the success of the event. Be Inspired and Inspiring! Celebrate Success!

Networking 102

Networking Hiring Lead Rank Lead Scoring 102

BuzzBoard

FEBRUARY 8, 2024

Understanding the Process of Finding and Qualifying Leads for Small Businesses Sales professionals at digital marketing agencies specializing in small and local businesses often grapple with the process of finding and qualifying leads. But remember, not all leads may be suitable for your enterprise.

Sales Qualified Lead 52

Sales Qualified Lead Small Business Small Business Lead Rank 52

Hubspot Sales

JULY 7, 2023

As technology advances and becomes more accessible, businesses are leveraging artificial intelligence (AI) to improve their sales processes. AI has the potential to revolutionize the way sales teams operate, giving them valuable insights and predictive analytics to drive more revenue. Are sales teams investing in AI?

Data 110

Data Lead Rank Hubspot Survey 110

Smooth Sale

MARCH 18, 2024

Generating capital for your company helps you support its growth. Obtaining the best loans available makes logical sense, mainly if the government oversees the process, which could give you some extra cash for free. Typically, it is down to a need for more research and knowledge. The same goes for grants—they provide free money.

Opportunity 110

Opportunity Government Lead Rank Hiring 110

BuzzBoard

FEBRUARY 16, 2024

Understanding the Impact of Generative AI on Sales Enhancement As sales professionals in digital marketing agencies, mastering the ever-evolving digital arena is crucial. One innovative method reshaping the sales environment is generative AI (Artificial Intelligence).

Consumer 52

Consumer Forecasting Up-Sell Data 52

Allego

DECEMBER 20, 2022

The output for narrowly defined tasks was usable, but the scope was limited and everything seemed like it was generated by a robot, which it was. It can generate an incredible range of material from songs to jokes to computer code to essays. A Blog Post About Using ChatGPT for Sales. But ChatGPT is A LOT smarter.

How To 116

How To Lead Rank Face-to-face eBook 116

Allego

JANUARY 10, 2024

The new darling in this arena is generative AI (gen AI), and it is transforming how revenue enablement teams do their jobs and elevating their performance. Sales and marketing teams are reaping the benefits of this technology, as vendors add generative AI capabilities to their sales enablement platforms.

Top of Funnel 71

Top of Funnel Social Media Revenue Buyer 71

Smooth Sale

FEBRUARY 27, 2024

Accordingly, our guest blog offers insights on ‘Recruiting Terms Every Job Seeker Should Know.’ Likewise, if you have any questions about company culture, ask the recruiter or bring them up during the interview process. You can ask about the onboarding process during your interviews, even if you have not received an offer.

Hiring 119

Hiring Lead Rank Lead Scoring Networking 119

Nutshell

DECEMBER 7, 2023

Generative artificial intelligence (AI) has been the talk of the town this year for its potential to transform entire industries. AI promotes productivity by analyzing data, generating new ideas, and saving time through automation. One way to harness the power of artificial intelligence is by implementing AI productivity tools.

Tools 100

Tools Lead Rank Lead Scoring Software 100

Act!

JANUARY 10, 2024

That means a sale is an outcome, not a sudden event. To boost sales, you must optimize the sales funnel and ensure every stage feeds the other until the eventual conversion occurs. What is lead generation? Lead generation vs. lead nurturing: What’s the difference? Here are a few reasons.

Lead Generation 52

Lead Generation Lead Rank Lead Scoring Top of Funnel 52

Sales Hacker

JANUARY 30, 2024

Part of this re-evaluation has led many to believe it’s time to bid farewell to the Marketing Qualified Lead (MQL) as a primary metric and embrace the concept of pipeline as the new kingpin of success in marketing efforts. Speaking of sales, don’t miss this article next: 7 Successful Sales Pitch Examples and Why They Work.

Lead Rank 90

Lead Rank Marketing Qualified Lead Pipeline Top of Funnel 90

Smooth Sale

MARCH 18, 2024

Traditional recruitment requires a lot of repetitive tasks, which is a more time-consuming and tedious process. To face these challenges, many organizations adopt various automation software, which helps streamline the employee engagement process. Bias-free selection AI can reduce human bias in the selection process.

Hiring 88

Hiring Software Software Face-to-face 88

BuzzBoard

FEBRUARY 27, 2024

Understanding the Process of Prospecting for SMB Leads The process of prospecting for SMB leads can be a complex task, particularly for salespeople at digital marketing agencies who specialize in selling to small businesses. A niche-specific focus can save both time and resources, expediting the sales process.

Lead Rank 52

Lead Rank Lead Scoring Leads Marketing Qualified Lead 52

Lead411

JULY 7, 2023

Unlocking the Power of Unlimited B2B Data: Lead411 Leads the Way in 2023 In today’s fast-paced business landscape, data has become the currency of success. Organizations rely on accurate, up-to-date information to make informed decisions, identify potential leads, and drive growth. This is where Lead411 distinguishes itself.

B2B 98

B2B Sales Qualified Lead Data Lead Rank 98