Zoominfo

JULY 30, 2019

There’s no universal set of rules for successful B2B branding, as much as we marketers would love for such a thing to exist. There’s barely even a universal definition of the word “branding” that all marketers agree on. What marketers do agree on, however, is that branding is an essential element of a successful business.

Company 193

Company Guidelines Social Media B2B 193

Lead411

JANUARY 18, 2024

Best B2B Data Providers for 2024 There are many players in the B2B Data provider market today, which can make it difficult to decide which solution or solutions will work best for a companies needs. has received several rounds of funding to be included in the B2B data conversation. will dominate the field in 2024.

Ideal Customer Profile 52

Ideal Customer Profile B2B Data Advertising 52

Zoominfo

JUNE 24, 2019

We recently discussed AI in the following post: The Impact of Artificial Intelligence on B2B Marketing. We recently discussed AI in the following post: The Impact of Artificial Intelligence on B2B Marketing. The Problem with B2B Artificial Intelligence and Sales. And, at ZoomInfo, we’re no exception. Keep reading.

Forecasting 272

Forecasting B2B CRM Quota 272

Zoominfo

MAY 14, 2020

What if you could predict a customer’s next move before they even decide to make it? But, thanks to technological advancements and mass data collection, predicting customer behavior has become a reality—and it’s changed the face of sales and marketing forever. Why is Predictive Intelligence Important? More on that later.

Ideal Customer Profile 162

Ideal Customer Profile Lead Rank Lead Scoring Data 162

Zoominfo

AUGUST 1, 2022

We’ve all heard the stories (maybe you’ve even told some yourself) of sales and marketing teams working in unison, launching hyper-targeted account-based marketing (ABM) campaigns that resonate with ideal customers — and drive the type of revenue that makes your team legendary. But they have to be the right metrics.”

Account Based Marketing 130

Account Based Marketing Top of Funnel Lead Rank Ideal Customer Profile 130

Nutshell

MARCH 17, 2023

That’s just as true for a website visitor who subscribes to your newsletter or other marketing content. Considering that welcome emails boast four times the open rate and five times the click-through rate of a standard email, it’s important to ensure that your content is on its A-game. So, what exactly is a welcome email? Only 57.7%

Customer 154

Customer Discount Top of Funnel Incentives 154

SBI

DECEMBER 30, 2019

Top 10 Blog Posts & SalesTech Acquisitions of 2019. TOP 5 BLOG POSTS OF 2019. The importance of Marketing & Sales Alignment is obvious when it comes to tradeshows. Read “Looking at Sales Enablement From Two Different Lenses” if you want to ensure you have a 360 degree view of Sales Enablement.

Demand Generation Agencies 81

Demand Generation Agencies Sales Enablement Infusion ROI 81

Zoominfo

FEBRUARY 19, 2019

The premise of content marketing is simple: Offer something of value and, in exchange, earn the trust of potential customers. Yet, when it comes time to execute, many marketers stumble. If you’ve ever asked yourself a similar line of questions, fear not, dear marketer. What should I write about? Let’s get into it!

Top of Funnel 189

Top of Funnel B2B Buyer Persona How To 189

Zoominfo

JANUARY 9, 2020

With the proliferation of social media, social employee advocacy as a form of strategic marketing is imperative in today’s digital landscape. Today’s blog will be all about the steps you can take to implement a successful employee advocacy program, as well as some mistakes to avoid along the way. Let’s get into it!

Social Media 147

Social Media Incentives Incentive Ideal Customer Profile 147

Zoominfo

NOVEMBER 5, 2020

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. A time where our customers are less reliant on heroic outlier performances, and more grounded in a scalable, predictable approach fueled by data-driven enablement, orchestration, and execution.

Lead Rank 130

Lead Rank Lead Scoring Ideal Customer Profile Oracle 130

Crunchbase

JUNE 24, 2021

We are honored to feature and promote their contribution on the Crunchbase blog. Please note that the author is not employed by Crunchbase and the opinions expressed in this article do not necessarily reflect official views or opinions of Crunchbase, Inc. . B2B tech sales in 2021 has seen some big changes. The biggest by far?

Buyer 122

Buyer B2C Gatekeeper B2B 122

Zoominfo

JULY 10, 2019

Modern marketers can’t allow these conversations to fall on deaf ears — and that’s where social listening comes in. Modern marketers can’t allow these conversations to fall on deaf ears — and that’s where social listening comes in. In today’s blog post, we offer a comprehensive guide to social listening.

Social Media 180

Social Media Media Ideal Customer Profile Lead Generation 180

Sales and Marketing Management

SEPTEMBER 7, 2017

While today’s buyers value staying under a salesperson’s radar while researching their purchases – according to Forrester as reported in a Salesforce blog post , 59 percent of buyers do so by researching online – they do eventually want to interact with a salesperson, especially if that individual provides new insights.

Engineering 180

Engineering Top of Funnel Revenue Hiring 180

Janek Performance Group

AUGUST 26, 2022

Reduce monthly churn by X percent: With the time and resources needed to court new business, it’s easy to neglect established customers. In sports, teams must create their identity. This is many disparate personalities coming together as one. Central to this is a strategy for how you will play. However, a successful strategy is still key.

Webinar Metrics 62

Webinar Metrics Strategy Outsourcing Services Sports 62

Pipeliner

MARCH 3, 2020

As we have said over and over, Pipeliner is the most efficient and, at the same time, unique CRM in the market. Or, you’re at a networking event, and there are several successful professionals there, a Chief Marketing Officer, a Chief Financial Officer, and a very successful salesperson. Why do we say that? Focus On Salespeople.

Pipeline 87

Pipeline CRM Ideal Customer Profile Motivation 87

PandaDoc

APRIL 28, 2023

Whether you’re in sales, marketing, or customer support, a customer relationship management system (CRM) is becoming increasingly essential to modern operations. So, what is CRM software doing for today’s companies, what types of companies use a CRM, and which CRM strategies can you use to benefit your teams and customers?

CRM 52

CRM Company Strategy Lead Rank 52

Zoominfo

SEPTEMBER 24, 2019

When a customer gives you their money, they need to trust that your product or service will deliver on the promises made during the sales process. In fact, research shows there’s a 60% chance a customer will make multiple purchases from the same company ( source ). Why do customers lose trust? Let’s get into it!

Cancellation 171

Cancellation Remedy Lead Rank Lead Scoring 171

The Spiff Blog

JULY 21, 2022

77% of B2B buyers state that their last purchase was very complex or difficult ( source ). 77% of B2B buyers state that their last purchase was very complex or difficult ( source ). Not only do today’s buyers have more choices than ever before, they also have more opinions to factor in. We’ve all been there.

Software 76

Software Software B2B Vendor 76

Nutshell

MARCH 12, 2024

A great landing page has the power to increase conversions exponentially and turn your marketing campaign from a dream to a success. To achieve this, you need to know what makes a landing page outstanding. Studying some of the best landing page examples from across the internet is an excellent place to start.

Paid Content 71

Paid Content Examples Lead Rank Lead Scoring 71

Highspot

NOVEMBER 9, 2023

In this comprehensive blog post, we will explore the concept of a digital sales room, its key features, benefits, and the role it plays in modern sales strategies. In this comprehensive blog post, we will explore the concept of a digital sales room, its key features, benefits, and the role it plays in modern sales strategies.

Collateral 59

Collateral Case Study Objections Analytics 59

Apptivo

OCTOBER 5, 2022

Consultative selling uncovers the needs of the customers much faster and presents more effective solutions thereby meeting the two key objectives of a salesperson i.e., i) Providing the right product ii) Building customer relationships. The sale usually involves understanding the needs of customers. What is consultative selling?

Consultative Selling 98

Consultative Selling Benefit How To Buyer 98

Zoominfo

OCTOBER 5, 2021

When a customer gives you their money, they need to trust that your product or service will deliver on the promises made during the sales process. In fact, research shows that around 65% of a company’s business comes from repeat customers ( source ). A single mistake or miscommunication can turn a customer away from your company.

Cancellation 100

Cancellation Remedy Lead Rank Lead Scoring 100

Sales Hacker

OCTOBER 7, 2021

Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. As a single parent, I could have challenged it or at least worked out weekends at home – but I was young and simply complied with the request.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

PandaDoc

MAY 3, 2022

Tools that connect your reps to potential prospects and establish good working relationships with them also do some of the customer service and retention work that you need. Externally, helping team members effectively communicate customer issues during handoffs also raises the opinion of the business for prospective buyers.

Hiring 98

Hiring Scale Sales Qualified Lead Software 98

Crunchbase

JULY 2, 2021

We are honored to feature and promote their contribution on the Crunchbase blog. Please note that the author is not employed by Crunchbase and the opinions expressed in this article do not necessarily reflect official views or opinions of Crunchbase, Inc. The customer journey is far from linear. But things are different now.

Ideal Customer Profile 98

Ideal Customer Profile Top of Funnel How To Social Media 98

Vengreso

FEBRUARY 17, 2021

With so many active users, many B2B companies are beginning to recognize the potential that LinkedIn offers to reach their target customers. With so many active users, many B2B companies are beginning to recognize the potential that LinkedIn offers to reach their target customers.

LinkedIn 99

LinkedIn Sales Meeting Meeting Top of Funnel 99

Gong.io

AUGUST 8, 2022

That’s a big chunk of all your daily attention span spent on social every single day. But this creates an overly crowded market that exhausts potential buyers with product placements, ads, and DMs. But this creates an overly crowded market that exhausts potential buyers with product placements, ads, and DMs.

Social Selling 62

Social Selling Social Media Ideal Customer Profile LinkedIn 62

The Spiff Blog

NOVEMBER 17, 2022

As another year comes to a close, go-to-market teams everywhere convene to begin their annual sales compensation planning processes. The sales process must be aligned around the way your customer buys, rather than the way you want to sell.”. Customers have changed way faster than salespeople, especially in the B2B space.

Compensation 72

Compensation Commission Motivation Incentives 72

BrainShark

MAY 23, 2022

Sales enablement is “a strategic, cross-functional discipline designed to increase sales results and productivity by providing integrated content, training and coaching services for salespeople and front-line sales managers along the entire customer’s buying journey, powered by technology.” When does it need to be a priority?

Sales Enablement 62

Sales Enablement Outsourcing Services Hiring Top of Funnel 62

Close.io

JULY 2, 2018

Everyone loves to complain about how competitive their market is. Technology has made it easier than ever to create game-changing products and every single industry is only going to get more competitive. Here’s one great example: Every year, an industry report analyzes every company in the marketing technology space.

Competition 111

Competition B2B Ideal Customer Profile Marketing 111

LeadFuze

JANUARY 4, 2021

One of the critical aspects of the growth of any B2B business is lead generation. In fact, 61% of marketers consider traffic and lead generation as their businesses’ most significant challenges. 61% of marketers consider traffic and lead generation as their businesses’ most significant challenges Click To Tweet.

Lead Generation 52

Lead Generation Paid Content Top of Funnel Sales Qualified Lead 52

Igniting Sales Transformation

FEBRUARY 11, 2019

In this interview, I talked with Sydney Sloan , Chief Marketing Officer at SalesLoft. Here is what you’ll hear in my conversation with Sydney about why putting the customer first is a significant business advantage. One of SalesLoft’s core values is customer first. Haven’t gotten your tickets yet?

Customer 83

Customer Microsoft InsideView Conference 83

PandaDoc

APRIL 3, 2023

This way, you and the team have a bird’s-eye view of your existing sales processes and can zoom into the specifics whenever necessary. This way, you and the team have a bird’s-eye view of your existing sales processes and can zoom into the specifics whenever necessary. What is a sales playbook? What is the purpose of a sales playbook?

Buyer Persona 52

Buyer Persona How To Guidelines Top of Funnel 52

SBI

SEPTEMBER 10, 2019

DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. New ZoomInfo Powered by DiscoverOrg platform combines a robust suite of software tools with advanced machine learning and human research to enable sales and marketing teams to hit their growth numbers.

Data 69

Data B2B Intent Signal Marketing 69

Emissary

JUNE 16, 2022

Gartner research has shown that B2B buyers typically spend 17% of their time meeting with potential suppliers during the purchase process. A recent Emissary research survey of B2B buyers found that in 77% of purchases, they were more likely to go with a supplier who understood the specific problems they were trying to solve.

Analytics 52

Analytics Decision Maker Face-to-face Vendor 52

Nutshell

APRIL 17, 2020

Featuring live presentations from some of the brightest minds in sales, marketing, and customer retention, the event was a massive step forward from the first BOUNDLESS show back in February 2019 , both in terms of production value and attendance. KRISTEN GRAY, CUSTOMER SUCCESS MANAGER. “I

Conference 126

Conference Top of Funnel Promotion Social Media 126

Close.io

OCTOBER 28, 2019

Inbound sales is famous for being able to attract customers to any business, be cost effective, and scale really well. Well Robert Frost would be deeply frustrated with my answer, because when these two marketing strategies diverge in the woods, I pick both. Wondering what the right sales approach for your company is?

Paid Content 64

Paid Content Outbound Inbound Top of Funnel 64