Nutshell

APRIL 21, 2023

Measuring the effectiveness of marketing campaigns is crucial for businesses to understand their campaigns’ return on investment (ROI). By measuring campaign effectiveness, companies can stay on top and rest easy knowing they’re boosting their marketing strategy’s success.

Campaigns 62

Campaigns Marketing ROI How To 62

Zoominfo

OCTOBER 23, 2018

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. If you’re focused on email marketing campaign optimization you’ve come to the right place. Let’s get into it!

Email Marketing 183

Email Marketing Campaigns Marketing Discount 183

SalesFuel

APRIL 12, 2024

There’s no such thing as one marketing channel that engages 100% of consumers. So, it’s important for your client to have a cross-channel campaign strategy that’s tailored to their target audiences. Specifically, they should be using one that includes strategic email marketing. Desktop Website: 67.1% Desktop Website: 67.1%

Email Marketing 52

Email Marketing Retention Ideal Customer Profile Marketing 52

SocialSellinator

AUGUST 28, 2023

Introduction In the digital age, the success of a business is increasingly tied to its ability to navigate the complex world of online marketing. Among the myriad of online marketing strategies, social marketing campaigns have emerged as a powerful tool to enhance brand visibility, foster customer engagement, and drive sales.

Campaigns 65

Campaigns Marketing Tools Strategy 65

Zoominfo

MARCH 2, 2021

Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. E-mail remains at the center of the marketing mix for most businesses. This post will highlight the ways that big data influences email marketing.

Email Marketing 100

Email Marketing Campaigns Data Marketing 100

SocialSellinator

OCTOBER 18, 2022

Have you ever wondered what inbound marketing is? In this article, we’ll look at what inbound marketing is, why it’s important, and what 6 key elements you need to include in your inbound marketing plan. Inbound Marketing Plan - What Is It? Now that we’ve answered the question, “what is inbound marketing?”

Tools 119

Tools Buyer Persona Social Media Lead Nurturing 119

BuzzBoard

JANUARY 24, 2024

Tailoring campaigns, in digital marketing, to suit the unique needs of small businesses is crucial to build lasting success. This blog is about the actionable strategies that will help sales professionals personalize sales dialogues and influence marketing approaches. Meet them where they are in their current digital journey.

Small Business 52

Small Business Small Business Ideal Customer Profile Campaigns 52

BuzzBoard

FEBRUARY 23, 2024

Taking Effective Steps to Differentiate your Digital Marketing Agency for Small Businesses In the competitive world of digital marketing, setting your agency apart can be a significant challenge. Social media marketing is one of the most effective tools at your disposal.

Social Media 52

Social Media Media Tools Small Business 52

Apptivo

OCTOBER 24, 2023

Today, wе’rе going to divе into a topic that can takе your campaigns to a wholе nеw lеvеl of succеss. Picturе this: you’rе a markеtеr trying to conquеr thе world with your compеlling campaigns. Wеll, bucklе up bеcausе wе’rе about to show you how this powеrful combination can transform your campaigns into winnеrs.

Email Marketing 52

Email Marketing Campaigns CRM Marketing 52

Sales and Marketing Management

SEPTEMBER 30, 2020

Sales acceleration is a concept old enough to be established as common practice in the market, but still new enough that there remain a lot of questions about how to best execute it. Here are my key tips for running a successful campaign: Skip the Attachments. Sales acceleration tools come with built-in throttling mechanics in place.

Campaigns 177

Campaigns Scale Face-to-face Report 177

Zoominfo

NOVEMBER 20, 2023

Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives. Marketers are definitely at the forefront of experimenting with GenAI. What Does this Mean for Marketers?

Data 130

Data Scale Lead Rank Marketing 130

Pipeliner

DECEMBER 21, 2023

In the fast-paced world of digital marketing the emergence of Artificial Intelligence (AI) script generator tools. This is revolutionizing the way marketing videos are crafted. These advanced tools are not just reshaping the scriptwriting process. Are providing marketers with an innovative approach to scriptwriting.

Video 52

Video Tools Marketing Infusion 52

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

BuzzBoard

FEBRUARY 23, 2024

Tips for Distinguishing and Positioning your Digital Marketing Services for Small Businesses In today’s advanced technological world, differentiating and positioning your digital marketing services for small businesses is crucial for success. Constructing successful email campaigns might be a formidable task.

Campaigns 52

Campaigns Small Business Small Business How To 52

Zoominfo

JANUARY 27, 2021

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. How Does Lookalike Targeting Enhance B2B Marketing Campaigns?

B2C 264

B2C Ideal Customer Profile Account Based Marketing Lead Rank 264

Nutshell

FEBRUARY 22, 2023

Even so, there’s still such a thing as sales automation, where you use digital tools to automatically perform routine sales tasks for you so you can spend your time working on other things. In fact, there are quite a few sales automation tools out there. Learn more about each tool below!

Sales Automation 87

Sales Automation Tools Hubspot SalesForce 87

BuzzBoard

MARCH 24, 2024

Understanding the Importance of A/B Testing in Local Digital Campaigns Sales professionals at digital marketing agencies need to understand A/B testing, as it’s crucial for augmenting local digital campaigns and achieving better results. To get the most from your A/B testing strategy, conduct continuous testing.

Campaigns 52

Campaigns Strategy Case Study Demographics 52

BuzzBoard

MARCH 8, 2024

The Importance of a Comprehensive Small Business Marketing Strategy Mastering the art of a small business marketing strategy is critical for business growth and survival in today’s competitive marketplace. A comprehensive small business marketing strategy goes beyond traditional advertising.

Small Business 52

Small Business Small Business Marketing Customer 52

Nutshell

MARCH 1, 2024

While you should always focus on your business’s competencies and objectives first, keeping an eye on your competitors provides you with ideas on how to improve your marketing approach. Competitor monitoring tools give you the power to track your competition’s wins and losses, giving you a competitive advantage within the market.

Paid Content 71

Paid Content Tools Lead Rank Lead Scoring 71

Connext Digital

MARCH 24, 2024

Email marketing remains one of the most powerful and effective marketing channels available to marketers today. Despite the rise of social media and other digital marketing tactics, email still reigns supreme for its ability to drive results and high ROI. Here are five reasons why email marketing is so effective: 1.

Email Marketing 94

Email Marketing Marketing Social Media Campaigns 94

Pipeliner

DECEMBER 20, 2023

In these digital times, businesses are always searching for innovative ways to serve their customers better. One significant trend is customer journey automation, which involves utilizing specific tools to streamline interactions. This article will highlight the importance of implementing these tools in your company.

Tools 52

Tools Company Customer Case Study 52

Allego

FEBRUARY 28, 2023

Since then, rivals Google and Microsoft have poured billions (with a B) of dollars into generative AI tools, with mixed results. AI tools such as ChatGPT have many potential applications in sales , from creating marketing content to predicting customer behavior. How many new AI tools are there?

Tools 118

Tools Lead Rank Lead Scoring Microsoft 118

Nutshell

DECEMBER 28, 2020

Research shows that for every $1 you spend on email marketing, you get back $4 , with drip email campaigns playing a huge role. But to get such mouthwatering ROIs, you must understand the types of email campaigns that help move your marketing needle up. One such campaign is called a drip email campaign.

Campaigns 115

Campaigns Top of Funnel Email Marketing Lead Nurturing 115

Nutshell

MARCH 20, 2024

Choosing lead generation software can be tricky, though, with so many tools to choose from. Lead generation tools help businesses like yours attract, retain, and close leads by cultivating meaningful relationships with them. Benefits of lead generation software So, why are lead generation tools so important for businesses?

Lead Generation 77

Lead Generation Lead Rank Sales Qualified Lead Lead Scoring 77

Nutshell

APRIL 11, 2023

One of the best online channels for marketing to your audience—as well as for staying in touch with existing customers—is email. With email marketing, you can send people helpful industry info, product recommendations, and more. CRMs such as Nutshell also enable you to automate aspects of your email marketing.

Campaigns 62

Campaigns Email Marketing Segment CRM 62

Pipeliner

JANUARY 31, 2024

In the ever-evolving landscape of digital marketing, harnessing the power of AI has become an indispensable strategy for businesses seeking to stay ahead of the curve. One remarkable tool that has captured the attention of social media marketers is Custom GPT. One of its primary use cases is content creation.

Social Media 69

Social Media Media Customer Marketing 69

BuzzBoard

APRIL 18, 2024

Understanding the Importance of Audience Segmentation in Local Business Markets The significance of audience segmentation in local business markets in today’s increasingly digital landscape is paramount. This is particularly valuable in local markets where customers often have specific needs and preferences.

Paid Content 52

Paid Content Segment Advertising Advertising 52

Nutshell

MAY 22, 2023

Jumping back and forth between your customer relationship management (CRM) software and other sales and marketing tools can be a pain. By integrating your CRM with other tools, your business can increase efficiency and make better, data-backed decisions that help drive growth. Haven’t gotten your hands on a CRM yet?

CRM 62

CRM Benefit Tools Campaigns 62

Smooth Sale

MARCH 21, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Business Marketing Techniques You May Not Have Tried Would you like more creative marketing strategies for your business? Discover innovative marketing strategies to reach your target audience and elevate your brand.

Trade Show 91

Trade Show Marketing Social Media Referrals 91

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? But relying on this alone misses the mark. The result?

Lead Rank 103

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 103

BuzzBoard

APRIL 15, 2024

Understanding the Significance of Showcasing ROI for Digital Marketing Services In today’s data-driven climate, illustrating the return on investment (ROI) for digital marketing services is crucial in showcasing the efficiency and effectiveness of these services.

ROI 52

ROI Case Study Marketing Campaigns 52

Nutshell

APRIL 18, 2024

Your customer data is the key to understanding your customers better so you can improve your marketing, sales, customer experience, and more. That’s where a single customer view, or SCV, comes in. Table of Contents What is a single customer view? Want to learn more?

Ideal Customer Profile 77

Ideal Customer Profile Customer Guidelines Government 77

Pipeliner

FEBRUARY 23, 2024

The concept of customer service has evolved from a post-sale afterthought to a key driver of business success. Today, it’s not just about solving customer problems but creating an experience that resonates with them at every touchpoint. This brings us to the core concept of holistic customer service.

Customer Service 59

Customer Service Customer Company Lead Rank 59

Nutshell

FEBRUARY 28, 2024

It’s especially important to do so when they choose not to convert into customers. Think about how many potential customers you’re missing out on when you don’t attempt to approach those who already showed interest in your business. Plus, we’ll show you 10 visitor recognition tools that will boost your inbound marketing strategy.

Ideal Customer Profile 71

Ideal Customer Profile B2B Top of Funnel Tools 71

Nutshell

MAY 19, 2023

With web analytics and tracking tools, you can keep an eye on how and where people interact with your website. Integrating your customer relationship management (CRM) software with web analytics and tracking tools gives you a more comprehensive view of user and customer behavior.

Analytics 62

Analytics CRM Tools Demographics 62

Nutshell

MAY 5, 2023

It’s easy to assume that once you’ve turned someone into a customer, your work is done. To keep them a customer, you must continue to engage them. For that reason, you’ll want to measure customer engagement continuously. In that case, you could reoptimize your email campaigns through your CRM. Why segment your customers?

CRM 115

CRM Software Software Customer 115

BuzzBoard

APRIL 9, 2024

Introduction to Account-Based Marketing (ABM) for Digital Marketing Agencies Digital marketing agencies aiming to streamline their sales efforts should consider implementing account-based marketing (ABM). For a digital marketing agency, understanding that ABM is primarily a B2B marketing strategy is vital.

Account Based Marketing 52

Account Based Marketing Account Marketing Ideal Customer Profile 52