I Don’t Know You, so Don’t Ask Me for a Referral
No More Cold Calling
AUGUST 19, 2014
If you’re asking strangers on social media for referrals, you’re like the guy at a networking event who shoves his card in people’s face and asks for theirs in return. Referrals Are Personal, You’re Not. And he thinks I’ll give him a referral? Selling by referral is the most personal prospecting strategy that exists.
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