The ROI Guy

JUNE 29, 2015

By Mark Schlueter & Tom Pisello More sales execs are revealing that discount pressures are at an all time high, and as a result, they need more transactions than ever just to make the numbers. Procurement specialists’ incentive pay is now directly tied to the discounts they can extract from each vendor. So how bad has it become?

Discount 83

Discount Lead Rank Proposal ROI 83

The ROI Guy

SEPTEMBER 4, 2013

This has unfortunately resulted in vendors proactively discounting in order to reduce sales cycles and get the deals moving to faster to “yes.” s Mark Arman, “Vendors and channel partners must be able to demonstrate and prove their economic value to this new breed of business buyers in order to accelerate the decision process.”

Discount 94

Discount Decision Maker Sales Cycle ROI 94

Zoominfo

MARCH 2, 2021

Big Data and Email Marketing According to research from Litmus, email marketing remains a top digital channel for ROI , although the ability to measure that ROI isn’t always effective. However, email marketing can be used in a more clever way thanks to big data.

Email Marketing 100

Email Marketing Campaigns Data Marketing 100

PandaDoc

MAY 15, 2024

ROI of a successful lead nurturing program The ROI of a successful lead nurturing program will depend greatly on your business model, the resources you put into it, how extensive your program is, and more. But, in general, most companies find that lead nurturing delivers an impressive ROI. Engage wherever possible.

Lead Nurturing 52

Lead Nurturing Sales Qualified Lead Lead Rank Examples 52

Vengreso

FEBRUARY 19, 2020

Events have been a notoriously difficult marketing channel to measure when it comes to adding qualified leads to the sales pipeline. Register now using the discount code ‘Vengreso’ and save 40% Click here to sign-up! Why Has The ROI On Events Been So Difficult To Track? Follow Socio on Twitter: @SocioEvents. Salesforce CRM.

Pipeline 127

Pipeline Hotels How To Engineering 127

BuzzBoard

MAY 16, 2024

It harbors a wealth of potential for local business expansion, with some studies indicating an ROI of $42 for every $1 spent. Now, combine this with an appealing email campaign, offering extra discounts for people confirming their participation through emails. The solution rests in the potency of synergies.

Strategy 52

Strategy Small Business Small Business Campaigns 52

Smooth Sale

AUGUST 31, 2022

You can also use social media platforms to run promotional campaigns or offer discounts. Implement a system for tracking your leads and customers to measure your success and ROI. Offer Discounts and Deals. Discounts and deals can effectively boost sales, especially if you’re starting or launching a new product.

Small Business 78

Small Business Small Business Hiring Discount 78

Sales Evangelist

JUNE 11, 2019

Sales is equal parts art and science and one of the keys to success is leveraging sales incentive data to increase performance and ROI. Jason Atkins is the founder of 360 Insights, a software platform that enables large brands to execute all of their channel incentive strategies. Then align the incentives across the journey.

Incentives 40

Incentives Incentive ROI Data 40

Zoominfo

MARCH 6, 2019

There are more answers to that question than ever before, thanks to the variety of tools and channels at a modern marketer’s disposal. A comprehensive referral marketing program treats referrals like any other marketing channel— which means it includes strategic preparation, targeted decision-making, analysis, and iteration.

Referrals 130

Referrals Marketing Incentives Incentive 130

Highspot

FEBRUARY 14, 2024

Marketing Plan: Metrics include brand awareness, lead generation, website traffic, social media engagement, customer acquisition costs, and marketing ROI. Price: Pricing strategy, discounts, and payment terms. Place: Distribution channels and logistics. Cost projections and expected return on investment (ROI).

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

Marketing Plan: Metrics include brand awareness, lead generation, website traffic, social media engagement, customer acquisition costs, and marketing ROI. Price: Pricing strategy, discounts, and payment terms. Place: Distribution channels and logistics. Cost projections and expected return on investment (ROI).

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Emissary

SEPTEMBER 13, 2022

Be careful about spending too much time on accounts who aren’t engaging with you or just asking for deeply discounted quotes without helping your team craft a solution. Clarify the ROI . Remove any concerns buyers have about how your solutions help them meet business and financial goals with a detailed, rock-solid ROI.

Sales Goal 52

Sales Goal Strategy Decision Maker Social Media 52

BuzzBoard

JANUARY 5, 2024

Their platform allows businesses to personalize text messages based on customer data, preferences, and behaviors, creating a highly engaging and personalized communication channel. Utilize generative AI to understand local preferences and provide personalized discounts or promotions that resonate with the community.

Scale 52

Scale Segment Promotion How To 52

The ROI Guy

DECEMBER 23, 2010

From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement. the quantified return on investment (ROI) from social marketing efforts.

Social Media 58

Social Media ROI Media Webinar Metrics 58

BuzzBoard

APRIL 18, 2024

Digital marketing allows salespeople to use the vast reach of the internet, conveying persuasive messages across a myriad of channels. Apart from this, audience segmentation allows companies to pinpoint and concentrate on high-value segments, potentially leading to higher ROI.

Paid Content 52

Paid Content Segment Advertising Advertising 52

The ROI Guy

NOVEMBER 16, 2016

The key, providing the content, tools and training to help your sales reps and channel partners better assess and align with needs, prove the high cost of “do nothing”, and communicate and quantify your unique and superior business value.

Closing 77

Closing ROI Survey Discount 77

Cincom Smart Selling

JUNE 30, 2020

This is great, but how does a customer determine what “Return on Investment” (ROI) they can actually achieve with a CPQ solution? An example here is that it is not possible to configure a product that can’t be built or issue a quote that has a discount which was not approved. Increased Deal Size. Support for Various Routes to Market.

Benefit 62

Benefit Proposal Discount Vendor 62

Zoominfo

SEPTEMBER 1, 2019

Invest in Multi-Channel Customer Service. Today’s customers interact with brands through a variety of channels, and they expect high-quality service on each one. For example, instead of a discounted product, you might donate a percentage of your loyal customers’ purchases to a charity they support. Personalize Your Incentives.

Loyalty 130

Loyalty Customer Incentives Incentive 130

Act!

DECEMBER 19, 2023

That makes word-of-mouth recommendations the most trusted advertising channel, even above social media ads and TV commercials. Besides building credibility and trust, word-of-mouth referrals offer a high return on investment (ROI). You can motivate customers with incentives like discounts, cashback, reward points, and free gifts.

Referrals 52

Referrals Networking Ideal Customer Profile Sales Qualified Lead 52

SBI Growth

OCTOBER 11, 2018

When you sell entirely through indirect channels you are blind to the street price and how your products or service is valued by the end customer. You’re Blind and You Have a Problem. The gap between the price you sell to.

Channels 185

Channels Customer Margin Maximizer 185

No More Cold Calling

SEPTEMBER 30, 2011

Build new alliances or alternate distribution channels. If you start to discount, you’ll go deeper and deeper into a hole. Talk ROI: Make the business case. Broaden Your Perspective/Narrow Your Focus: Is your sales and marketing focus working? What business are you in? Gather a team of advisors and listen to their ideas.

Referrals 240

Referrals Hiring Decision Maker Social Media 240

The ROI Guy

SEPTEMBER 6, 2013

We recently asked the developer of a very successful ROI/TCO tool what it took to get the tool to have such a big impact on driving incremental business, increasing competitive win rates and reduced discounting. The short answer – “You can’t just build it and expect folks to come.

Sales Tools 56

Sales Tools Tools Guarantee Customer 56

Hubspot Sales

DECEMBER 13, 2017

Here are the four main value propositions: Increased revenue: “You’ll double your gross profit from X channel in Y months.”. The problem with consistently talking about your solution’s ROI? Your product’s ROI. 6) Offer a Discount. Greater efficiency: “It will take one employee to produce what two produce right now.”.

Discount 94

Discount ROI Cancellation Case Study 94

eGrabber

JUNE 28, 2021

Or, if we already have a person whom we’d like to reach out to, we’ll reach out to them directly through an email channel. They use email & phone as their primary channels of communication. Therefore, it is essential to build a robust email channel to reach decision-makers. But that’s not the reality. The Product Demo.

Lead Rank 40

Lead Rank Lead Scoring Sales Qualified Lead Ideal Customer Profile 40

SocialSellinator

SEPTEMBER 30, 2021

Dynamic product ads might be the smartest ROI strategy eCommerce sites can use. With these ads, you can target users by life stage, location, or interests to maximize ROI while spending the least amount of money. Social media marketers spend their days looking at customer behaviour on digital channels.

Facebook 111

Facebook Strategy Social Media Marketing 111

Appbuddy

SEPTEMBER 22, 2022

Each of these factors negatively impacts the subscriber experience, and once this starts to deteriorate, diminishing returns begin to afflict your most important marketing channel. lowers email ROI). Chubbies takes things a step further by offering subscribers a 30 percent discount as a thank you for completing their survey.

Segment 52

Segment Campaigns Survey Discount 52

BuzzBoard

FEBRUARY 8, 2024

Email marketing enables direct communication with prospective customers like no other channel. You can implement strategies such as offering a free eBook, webinar, or discount coupon to incentivize clients to opt-in. As per data, email marketing generates an average ROI of 38:1.

Small Business 52

Small Business Small Business Email Marketing Marketing Qualified Lead 52

Crunchbase

OCTOBER 21, 2021

Lead-nurturing campaigns not only build engagement with buyers but also allow you to use the data you acquire– like relevant buy signals –to evaluate their interest and track their behavior to improve future efforts and boost ROI. . Welcome : Welcome emails guide new customers through the onboarding process.

Lead Nurturing 98

Lead Nurturing Lead Rank Lead Scoring Sales Qualified Lead 98

The ROI Guy

MARCH 1, 2016

Economically Focused – today’s IT buyer is more frugal, with over 95% of technology purchase decisions now requiring a formal business case, with quantifiable ROI and fast payback (IDC). Many organizations are relying more and more on channel partners and inside sales to drive growth. So how do you end up in the Winner’s Circle?

ROI 53

ROI Decision Maker Proposal Forecasting 53

Allego

SEPTEMBER 11, 2018

In the same way, you don’t want to wait until after sales onboarding when a new batch of reps are already out in the field putting up low win rates and discounting heavily before you assess their ability to handle key components of customer conversations. By then, you’re already losing deals.

Hiring 54

Hiring Conversion Customer Video 54

Allbound

SEPTEMBER 12, 2018

As AppDirect co-CEO Daniel Saks points out , “80% of on-premise software vendors operate a channel program to enable other companies to sell their products, while only 20% of SaaS vendors operate similar programs.” Higher tiers also include referral bonuses, product discounts, and a dedicated channel manager.

Commission 112

Commission Referrals Hubspot Marketo 112

Hubspot Sales

AUGUST 6, 2019

Share common channels, number of touchpoints, and best practices. What are your parameters for discounts and sales? What kind of judgement calls can your reps make regarding discounts? But if you do it right, you’ll see huge ROI on the time and efforts you invest in new hires early on. How does your company prospect?

Hiring 123

Hiring Training Hubspot Inbound 123

Allego

SEPTEMBER 11, 2018

In the same way, you don’t want to wait until after sales onboarding when a new batch of reps are already out in the field putting up low win rates and discounting heavily before you assess their ability to handle key components of customer conversations. By then, you’re already losing deals.

Hiring 48

Hiring Video Discount ROI 48

The ROI Guy

JANUARY 11, 2017

Consistently deliver – Implementing value communication and quantification, from marketing and inside sales, to channel, partner and account execs, to business consultants and value engineers. competition and “do nothing”), reduced discounting / deal size improvements, sales cycle acceleration, quota achievement and on-boarding acceleration.

Lead Rank 45

Lead Rank Lead Scoring Quota Scale 45

Janek Performance Group

SEPTEMBER 13, 2023

We hope you could tell him about our company and your success, including your 200 percent ROI.” What specific incentives do you offer, such as discounts or special offers? A network includes other sources, such as suppliers, distributors, channels, and third parties. Think of this as part of the sales process.

Referrals 62

Referrals Networking Social Media Ideal Customer Profile 62

Zoominfo

APRIL 29, 2020

Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Other good options are discount codes, product offers, and of course, company swag.

Trade Show 191

Trade Show Lead Generation Sales Qualified Lead Marketing Qualified Lead 191

The ROI Guy

JANUARY 16, 2014

Highly empowered – privately controlling the decision making process with ever more competition for each deal and more discounting, b. Frugal – with over 95% of IT decisions now requiring a solid business case with significant ROI and fast payback according to IDC. Engage Frugal Prospects with Provocative Marketing 2.

Forecasting 92

Forecasting Proposal Decision Maker ROI 92