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Why Recruiting is Like Marketing

DiscoverOrg Sales

Since I didn’t know any better, I figured that I might as well build the recruiting engine in the same fashion that I built a marketing engine, and it turned out the approach worked. Here are the 5 key ways that recruiting teams can leverage sales and marketing tactics to maximize hiring success: 1.

Hiring 222
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4 Steps for Getting More Out of CRM Data

Sales and Marketing Management

Author: Tessa Burg In a perfect world, your sales team and your marketing team work side by side to find and close customers. In the real world, however, less than half of companies believe their sales and marketing teams are in any sort of alignment at all. CRM Data that Improves Marketing. Prioritize your goals.

CRM 289
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Product Marketing vs. Portfolio Marketing: Which One is Right For You?

Product Management University

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? Here’s the difference. healthcare).

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Sales velocity – a guide to what it is and how to calculate it, with formula and examples

PandaDoc

Analyzing your sales velocity helps identify pipeline bottlenecks and areas for improvement. It gives a summary of how healthy your sales pipeline is over time. Sales velocity is also known as pipeline velocity. Pipeline velocity is a comprehensive metric that monitors four primary sales factors.

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Sales Stories: 3 Ways ZoomInfo Helps Reps Prospect Smarter

Zoominfo

Castro began his career in sales in a field role, which has long been shorthand for good old-fashioned door-to-door selling. Finding companies in new markets, identifying individual prospects and their contact info — it’s all right there in one place.” GTM Plays Automated go-to-market plays that can rapidly scale your business.

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Sales process templates: Essential stages for 8 common B2B pipelines

Nutshell

Whether you’re building your first pipeline from scratch or want to overhaul an existing process, these sales process templates will give you a great head-start. Customer Success Pipeline. Then, ensure that your solution is delivered to the customer in a timely fashion and schedule your first follow-up touches to retain their business.

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7 proven ways to increase customer engagement (and sales, too)

SalesLoft

Customer engagement strategies, like loyalty programs, can help develop relationships as they’re deployed through various channels, such as social media or email marketing campaigns. Personalized experiences take a multi-step approach — which means they scale as leads progress through your pipeline.

Scale 52