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GTM 98: Going From IC to CRO at GitHub and Building a High-Performing Revenue Growth Engine with Elizabeth Pemmerl

Sales Hacker

The impact of AI on GitHub’s business and the future of software development. Insights on hiring, retention, and the power of promoting from within. Their account-based technology unites sales and marketing teams around insights that you can understand and facilitates quick actions across systems and channels to deliver big wins.

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Sales Talk for CEOs: How CEOs Can Harness the Power of Revenue Operations: Insights from Eddie Reynolds (Ep117)

Alice Heiman

RevOps centralizes functions to ensure all departments work towards the same revenue goals, thus enhancing lead conversion and customer retention. They cared more about that strategic edge than how the software worked. His consulting partners, however, focused on the software, missing the broader GTM strategy.

Revenue 62
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Sales Talk for CEOs: Encore of Marketing That Is Music to Your Buyer’s Ears with Kate Bradley Chernis (S4Ep21)

Alice Heiman

When your marketing message resonates with your customers, selling becomes easier, retention becomes easier, and your customers become powerful evangelists who market and sell for you. Connection is everything. To achieve this, you have to find the right words that make your customers lean in. Sound interesting?

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Evaluating Your Business Development Strategy

Janek Performance Group

These include emails, phone calls, LinkedIn outreach, connection requests, number of meetings, and appointments set. Further, Gartner notes 50% of sales development teams include a LinkedIn touch in their cadence. Of course, these should include a mix of channels and be spaced over time. This is your conversion rate. Only 31.5%

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From Sales Rep to CEO: Navigating the Journey to Funded Startup

Alice Heiman

The whole idea behind Accord is taking those best practices that pretty much every top seller uses…and building that into software to make it really easy for both the seller and the customer to understand those three key aspects, ” Ross shared.

Scale 62
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Can AI revolutionize your content marketing strategy?

Pipeliner

We discussed the trend of using software to pull information from platforms like LinkedIn to create personalized email introductions. He recommends checking out his YouTube channel, Elevate and Scale, for valuable content on email marketing. However, these attempts at personalization can often be generic and irrelevant.

Scale 97
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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns. Through these content channels, they can fuel conversations, educate the market, and build strong relationships with potential customers.

Media 72