Zoominfo

JUNE 26, 2020

Launching a new product stirs excitement for any company, regardless of size. Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in.

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

Sales Hacker

SEPTEMBER 8, 2022

The recent news about inflation has all companies rightfully worried about their short-term financial prospects. Companies targeting B2B buyers must work twice as hard to retain clients who may be looking to cut costs. Renewal time is always stressful for companies, but especially in a recessionary market.

Maximizer 110

Maximizer Survey B2B Loyalty 110

Zoominfo

SEPTEMBER 5, 2023

Predict Future Sales Trends By incorporating accurate firmographic data — industry, company size, location, and revenue — with relevant signals that reflect up-to-date buyer behavior, data teams are able to build AI models that can better predict future sales trends.

Lead Rank 130

Lead Rank Data Marketing Segment 130

Zoominfo

NOVEMBER 20, 2023

Marketers are definitely at the forefront of experimenting with GenAI. Early successes we’ve noted include assistance in analyzing campaign performance, creation of email sequences that reflect the company brand, and the summarization of core content into derivative assets, such as video scripts and social media posts.

Data 130

Data Scale Lead Rank Marketing 130

Lead411

FEBRUARY 22, 2024

Top 5 Company Enrichment API Tools in 2024 Here are the Top 5 Best Company Enrichment API’s for your CRM Lead411 Clearbit Zoominfo Demandbase FullContact If you want to make it in the fast-paced sales and marketing industry, you need access to precise and current corporate information.

Tools 52

Tools Company Real Estate Ideal Customer Profile 52

Sales and Marketing Management

FEBRUARY 5, 2021

This will guard against isolated information silos that can slow down and/or derail your sales processes… or, worse, confuse your company message. . Instead, redirect your energies toward maximizing messaging potential. We promise your prospects will appreciate the effort…and we’re pretty certain your ROI will, too. .

Scale 177

Scale Maximizer Strategy How To 177

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? For many companies, ZoomInfo serves as the information engine that powers how they go to market. With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales.

SalesForce 173

SalesForce Meeting Marketing Lead Rank 173

Vengreso

APRIL 7, 2022

What if you knew the exact companies or individuals who are actively looking for the products or services you offer? Imagine how much more targeted your outbound marketing or prospecting could be. . Maximize your #sales efforts with the use of #Intent-Based #Data! We welcome Mike Farrell , CEO of Green leads, to the show.

Intent 95

Intent Maximizer Intent Signal Data 95

Chorus.ai

NOVEMBER 10, 2020

It’s something sales professionals of all kinds are preoccupied with during the current market downturn, and for good reason. It’s a bear market, and cash-strapped prospects will not part from their budgets easily. However, your sales organization is in a unique position to increase customer value in a lean market.

Maximizer 93

Maximizer Lead Rank Lead Scoring Customer 93

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Sales and Marketing Management

FEBRUARY 5, 2021

This will guard against isolated information silos that can slow down and/or derail your sales processes… or, worse, confuse your company message. . Instead, redirect your energies toward maximizing messaging potential. We promise your prospects will appreciate the effort…and we’re pretty certain your ROI will, too. .

Maximizer 156

Maximizer Strategy Lead Rank Lead Scoring 156

Zoominfo

OCTOBER 5, 2021

Launching a new product stirs excitement for any company, regardless of size. Traditionally, marketing plans layout these steps, but we need to dig a little deeper. Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Sales and Marketing Management

MAY 4, 2020

Author: Nick Lisette Email remains one of the best marketing tools at our fingertips, and yet it’s also one of the most underutilized. If you’ve been dabbling in email marketing or using email for sales purposes, it’s no surprise you’re ending up disappointed by the results. It’s annoying your intended audience. It’s not readable.

Email Marketing 265

Email Marketing Marketing Follow-up Data 265

Sales and Marketing Management

APRIL 10, 2017

Author: Joe Andrews In a previous article we laid out why knowing your ideal customer profile (ICP) and total addressable market (TAM) is critical to growing your revenue. They bring focus and efficiency to your team, and they enable you to execute targeted go-to-market strategies like account-based marketing.

Ideal Customer Profile 120

Ideal Customer Profile Maximizer Marketing InsideView 120

LeadFuze

SEPTEMBER 2, 2023

This highlights the importance of not just generating but also effectively tracking and managing these valuable prospects. In this post, we’ll break down proven steps that will help streamline your lead tracking efforts while maximizing conversions – keeping your business ahead of competition.

Maximizer 52

Maximizer Lead Rank Lead Scoring Leads 52

Pipeliner

MAY 23, 2022

In this Expert Insight Interview, Justin Cunningham discusses how deep connection delivers maximized sales. This Expert Insight Interview discusses: The difference in the sales approaches of small businesses and large companies. How to connect with prospects on an emotional level. Small Business vs. Large Company.

Maximizer 52

Maximizer Video Small Business Small Business 52

Zoominfo

OCTOBER 8, 2019

Believe it or not, only 52% of companies that use landing pages run tests on their forms to find ways to improve conversions ( source ). It’s a question that has plagued marketers and website managers for years. If your top priority it to maximize the quantity of inbound leads, brief forms are the way to go. Keep reading!

Maximizer 157

Maximizer Conversion Policies Sales Qualified Lead 157

Zoominfo

JUNE 14, 2022

Billions of dollars have been invested in software promising to transform how sales and marketing teams reach new audiences. Sales and marketing tech stacks have swollen, with dozens of conflicting tools promising greater efficiency, accelerated growth, and higher revenue. We call this Go-to-Market operations, or simply, GTM Ops.

Ideal Customer Profile 130

Ideal Customer Profile Hiring Marketing Face-to-face 130

Hubspot Sales

JULY 7, 2020

Claiming and retaining an optimal market share for your company is every bit as challenging as it is essential. How can you attract interested prospects? Well, one way to do so is known as sales maximization — the process of undermining profit to generate as much revenue as possible. Sales maximization is an investment.

Maximizer 88

Maximizer Retail Guarantee Loyalty 88

Anne Miller

OCTOBER 23, 2020

What can you do to get a rapid response from prospects? Check out LinkedIn and your internal company contacts to see who might know your prospect and request to be introduced to that person. Relate that to specific changes in your prospect’s industry and, then, why it is worth having a conversation with you. Anne Miller.

Prospecting 162

Prospecting Cold Calling Referrals Guarantee 162

Zoominfo

MARCH 1, 2022

Whether identifying new leads and prospects, targeting specific audiences with marketing messaging, or searching for your next key hire, knowing where people are moving — and when — has never been more important. Tracker allows you to keep tabs on specific contacts as they move from role to role, and from one company to another.

Prospecting 100

Prospecting Decision Maker Hiring ACT 100

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? For many companies, ZoomInfo serves as the information engine that powers how they go to market. How are go-to-market teams more productive with ZoomInfo and Salesforce? You fuel your CRM with powerful deal-making data.

SalesForce 130

SalesForce Meeting Marketing Lead Rank 130

The Pipeline

SEPTEMBER 4, 2018

What I will offer up here, and in a webinar, this afternoon, are specific steps you can choose to implement and see an immediate difference in your prospecting calls. The number one barrier to prospecting success is our willingness to put a well-thought-out plan into practice or action. World Series Of Prospecting.

Prospecting 228

Prospecting Cold Calling How To Webinar Metrics 228

Zoominfo

OCTOBER 13, 2022

Not only were we looking to prospect into companies located in the United States, but we also decided to start exploring new opportunities for serving industries outside of forest products,” Zambo says. We didn’t have a formal prospecting strategy,” Zambo says. “We In 2020, we did 959 shipments in the entire year.

Ideal Customer Profile 100

Ideal Customer Profile Prospecting Face-to-face Scale 100

SBI Growth

AUGUST 6, 2020

As you continually work on fine-tuning your sales organization, how can you best ensure that every prospect interaction contributes to a cohesive customer narrative that, ultimately, maximizes your sales? Through our work helping leading companies grow their revenue year after.

Data 386

Data Maximizer How To Revenue 386

Sales 2.0

OCTOBER 25, 2021

Sales processes have room for improvement in nearly all companies. Prospecting : Companies routinely run cold calling prospecting processes that fail 99% of the time, with 1 in 100 calls getting a meeting. Smarter approaches to prospecting are needed. Sales process efficiency. as this channel has become saturated.

Territories 396

Territories Compensation Scale Decision Maker 396

Zoominfo

JANUARY 19, 2022

The COVID-19 pandemic is still causing uncertainty in 2022, but some clear trends are beginning to take shape across the sales, marketing, and recruiting fields. Companies continue to focus on being light on their feet — highly responsive and increasingly adaptable. Companies should also be laying out how best to report their metrics.

Trends 100

Trends Marketing Lead Rank Lead Scoring 100

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. What Is Market Intelligence?

Data 130

Data Marketing Scale Analysis 130

Zoominfo

FEBRUARY 26, 2021

Think about it: Traditional sales software applications have long since been deployed in streamlining daily tasks associated with prospecting and pipeline management. By 2020, 30% of all B2B companies will employ some kind of AI to augment at least one of their primary sales processes. How Does Sales Automation Work?

Sales Automation 162

Sales Automation Prospecting Top of Funnel Sales Qualified Lead 162

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Sound familiar? Who are your best customers?

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

Allego

DECEMBER 29, 2020

Sellers went from being road warriors to working from home offices, using video-conference calls to engage prospects and close deals. What we discovered was a new focus on the importance of sales and marketing alignment. Reason 1: Marketing is the glue that makes sellers effective.

Marketing 129

Marketing Account Based Marketing Maximizer Conference 129

DiscoverOrg Sales

AUGUST 19, 2016

Five years ago, I was asked to lead a recruiting department for the first time ever – and to double the size of the company within 6 months! Since I didn’t know any better, I figured that I might as well build the recruiting engine in the same fashion that I built a marketing engine, and it turned out the approach worked.

Hiring 222

Hiring Marketing Top of Funnel Cold Calling 222

Crunchbase

AUGUST 20, 2021

Cold prospecting, the practice of reaching out to potential customers who are unfamiliar with your product, is a common sales tactic. The ultimate objective of cold prospecting is to encourage the prospect to become a customer or client after setting up an initial meeting. What to include in an effective cold prospecting plan.

Ideal Customer Profile 105

Ideal Customer Profile Prospecting Strategy Decision Maker 105

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Let’s take a closer look with some examples: Product datasheets.

Lead Rank 106

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 106

Nutshell

MARCH 9, 2023

If you’re looking for the best CRMs for construction companies, you’re in the right place. Create automated workflows to maximize your team’s efficiency. Cons : Builder Prime has no email campaign management feature that can help you track your email marketing efforts’ performance.

Construction 62

Construction Company CRM Software 62