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4 Ways the Pandemic Changed B2B Communication (From A Nationally-Representative Survey)

Sales Hacker

To get a better sense of workplace communications, Vyond partnered with TRUE Global Intelligence to conduct a nationally-representative survey in February 2020 of 1,000 adults in the United States. We conducted a follow-up survey in July 2020 and again in February 2021. How COVID-19 changed B2B communication.

Survey 108
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3 Types of Intent Data That Can Change How You Prospect Forever

Sales Hacker

Intent data can change how you prospect, manage the sales cycle, and close deals. What if you had access to your prospects’ buying windows (time periods when they are most likely to buy)? Consider this — most ( if not all) your B2B prospects or target accounts are tenants in commercial buildings where they occupy space.

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How to Create An Ideal Client Profile

Zoominfo

An ideal client profile should inform teams about potential clients that would make good prospects, as well as which ones aren’t. Similar to your ideal customer profiles (ICPs) , ideal client profiles allow you to construct marketing materials and content that are highly relevant to top-of-funnel clients.

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Customers Are Irresponsible When They Don’t Answer Our Prospecting Calls!

Partners in Excellence

He poses the premise they should do this by answering every prospecting call they get–since sales people presenting their solutions will give the customer insights and ideas to improve their business. He goes further to imply execs are being irresponsible in not answering every prospecting call. They waste my time.”

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CMO Secrets to Impacting the Sales QBR

SBI Growth

Stand up and battle constructively with an eye toward solving problems. Recently I was filling out a survey for Consulting Magazine. The survey was seeking nominations for the ‘Best’ consulting firm. The survey asked more questions about the culture of inclusion than it did questions about client results.

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Unlock Growth: Identifying Your Ideal Small Business Customer for Targeted Outreach

BuzzBoard

The goal is to wholly understand prospects’ needs and challenges. This persona, a semi-fictitious representation of your ideal customer, should be constructed using a mix of market research and real data garnered from existing customers. An effective buyer persona goes beyond just demographics.

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I Want Some Love TOO: I Never Get Any Engagements On My LinkedIn Posts! | Donald Kelly - 1758

Sales Evangelist

He provides valuable insights on creating compelling content to capture the attention of potential prospects. He recommends aligning content with top-of-funnel topics, such as common questions and initial concerns in prospect conversations. Are you tired of prospective clients not responding to your emails?