Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. At that time, nearly 60% of brand managers planned to invest more resources in online video in the next 12 months. Today video remains a hugely successful tactic in the B2B marketing world.

Webinar Metrics 157

Webinar Metrics Video Strategy Marketing 157

Pipeliner

JULY 26, 2021

Communicating your company’s message effectively sits at the core of any marketing campaign. It’s the key to making certain your project or products can resonate with your consumers to the extent that they’re enthusiastic to engage with you. They are an easily consumable source of information and entertainment.

Video 97

Video Top of Funnel Marketing Demographics 97

Smooth Sale

SEPTEMBER 6, 2022

Attract the Right Job Or Clientele: How To Build Trust With Consumers And Why You Need To! Our collaborative blog provides insights on how to build trust with consumers and the need for doing so. Your top priority is building trust with consumers and encouraging them to approach you. Trust Is The Success Factor.

Consumer 78

Consumer Lead Rank Lead Scoring Hiring 78

SalesFuel

APRIL 5, 2024

Here are a few digital marketing techniques to help you and your client achieve this goal. Top Audiences Respond to These Top Digital Marketing Techniques Why Digital Ads? For starters, let’s discuss why your client should focus on digital marketing techniques. 5% Ads on Apps (including videos, banner ads, etc.):

Ideal Customer Profile 52

Ideal Customer Profile Marketing Advertising Advertising 52

Zoominfo

NOVEMBER 20, 2023

But those changes also bring the possibility of rapidly shifting duties — and some core job responsibilities could be almost entirely consumed by AI. Marketers are definitely at the forefront of experimenting with GenAI. What Does this Mean for Marketers? How Do Marketers Use Generative AI? billion in the next 10 years.

Data 130

Data Scale Lead Rank Marketing 130

SBI Growth

SEPTEMBER 12, 2020

With more and more possibilities available to the online consumer, the desire for self-serve options does not seem to be subsiding anytime soon. With more independent and educated customers, where do sales and marketing fit into this new model?

Ideal Customer Profile 374

Ideal Customer Profile Customer Marketing Education 374

Zoominfo

JUNE 20, 2019

Live streaming, or the transmission of live video, has taken the world by storm. Whether it’s a friend live streaming their workout routine or a celebrity answering fan questions, the personal nature of live video is innately appealing.live. Today, we’ll let these live video statistics speak for themselves. Keep reading!

B2B 198

B2B Marketing Facebook Social Media 198

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

Marketing 189

Marketing Retail Channels Social Media 189

Pipeliner

MAY 10, 2021

Videos have transformed the digital industry. Whether it is business, education, technology, entertainment, news, or even just random facts, videos help you to gain popularity on Social Media. You can easily grow your business on social media with these 5 Ways to Use Videos for Marketing. Instructional videos.

Social Media 98

Social Media Media Video Marketing 98

Pointclear

OCTOBER 24, 2017

In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead. Maybe I was just sensitive.

B2B 392

B2B Cold Calling PointClear Outbound 392

Connext Digital

MAY 21, 2024

This is why turning your single channel campaign into a multi-channel one can really benefit your marketing strategy. Consumers engage with brands through various platforms, and meeting them where they are is vital. Understand the Benefits of Multi-Channel Marketing It’s essential to grasp why multi-channel marketing is so beneficial.

Channels 52

Channels Campaigns Marketing Social Media 52

Pipeliner

MARCH 6, 2021

In this Expert Insight Interview, Michael Loban discusses his new book Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. Michael Loban is the chief marketing officer at InfoTrust and an adjunct professor at the University of Cincinnati and Xavier University. Data Analytics. Where to Start? Failing Upwards.

Analytics 98

Analytics Google Video Marketing 98

Pipeliner

MARCH 22, 2024

Fueled by countless requests for his marketing and consumer behavior insights, Richard established a research-based consulting firm and immersed himself in diverse industries. The pandemic precipitated a seismic shift in consumer behavior, prompting individuals to reevaluate their choices in professional partnerships.

Video 52

Video Consumer Pivotal Loyalty 52

Zoominfo

MAY 6, 2020

Zoom’s share of the video conferencing space has outpaced adoption of the technology in general. Was it the Marketing? . Has Zoom’s marketing just been that inventive? Has Zoom’s marketing just been that inventive? One quick look into Zoom’s marketing history would suggest not.

Video 207

Video Cancellation Microsoft Comparison 207

Connext Digital

NOVEMBER 21, 2023

Email marketing continues to be an effective channel for reaching customers and driving business growth. As we head into 2024, several key trends are emerging that savvy marketers should keep on their radar. Personalization Gets Smarter Personalization has been a best practice for email marketers for years now.

Email Marketing 98

Email Marketing Trends Marketing Campaigns 98

Pipeliner

SEPTEMBER 17, 2022

In this expert insight interview, Aman Ghataura discusses “ The Top 5 ways to market, Advertise & Promote a product-based business”. This Expert insight Interview Discusses: Effective market strategies to advertise your product. Many business owners and consumers face the obstacles of commoditization. Email marketing.

Advertising 52

Advertising Advertising Video Strategy 52

Pipeliner

OCTOBER 4, 2023

Revolutionizing the Energy Drink Market As a podcaster, I have the privilege of engaging with some of the most innovative minds in various industries. The Need for a Caffeine-Free Energy Drink Daniel Solomons, the CEO of Update Energy Drink, and I discussed the traditional energy drink market’s focus on caffeine and sugar.

Energy 69

Energy Video Consumer Social Selling 69

Zoominfo

JUNE 25, 2018

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. Instructional Videos.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Pipeliner

MAY 3, 2024

The Game-Changing Role of Generative AI in Sales Generative AI is revolutionizing the sales landscape by performing tasks that traditionally consumed a salesperson’s day. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP!

Lead Rank 52

Lead Rank Lead Scoring Video Sales Qualified Lead 52

Nimble - Sales

JULY 6, 2020

Video is taking the email marketing world by storm. With consumers all but demanding more video content from the brands they interact with, it’s not surprising that merely adding the word “video” to the subject line of your emails can boost open rates by as much as 6 percent.

Email Marketing 98

Email Marketing Video Marketing How To 98

Sales and Marketing Management

JULY 15, 2018

Author: Kostas Chiotis Having a powerful marketing strategy is vital to the growth and success of your business. However, most industries are highly competitive, and if you fail to launch effective marketing campaigns, you may find yourself in hot water real quick. A strong content marketing strategy should be priority number one.

Maximizer 192

Maximizer Top of Funnel Strategy Social Media 192

Pipeliner

DECEMBER 4, 2023

However, due to the cost and time-consuming nature of this approach, the focus has shifted towards building topical relevance and establishing E-A-T (Experience, Expertise, Authority, Trust). AJ suggested using different formats, such as videos and reels, to engage and retain readers on a webpage.

Video 52

Video Strategy Face-to-face Small Business 52

Pipeliner

DECEMBER 3, 2021

In this Expert Insight Interview, Mary Ann Pruitt discusses generational marketing and how to market to each generation separately. She founded Mosaic to provide niche expertise and experience to agencies and marketing departments across the country. How to market to all these different generations.

Video 52

Video Demographics Marketing Social Media 52

Pipeliner

MAY 16, 2021

How to create a marketing plan that feels right? In this Expert Insight Interview, Nikki Nash discusses creating a soul-aligned marketing plan. Nikki Nash is a marketing mentor for women entrepreneurs, author of the book Market Your Genious, and a Podcast Host. Putting a marketing plan together. Quality Content.

Video 59

Video Marketing How To Consumer 59

Zoominfo

FEBRUARY 5, 2020

It’s tough to name a marketing tool more powerful than the mobile phone. That’s right—these days it’s less of a phone and more of a lifeline that consumers are connected to nearly 24/7. This means that mobile marketing has become more important than ever. Consumers spend over five hours a day on their smartphones ( source ).

B2B 100

B2B Marketing Social Media Penetration 100

Zoominfo

DECEMBER 5, 2019

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

Marketing 100

Marketing Retail Channels Social Media 100

Zoominfo

JANUARY 19, 2022

The COVID-19 pandemic is still causing uncertainty in 2022, but some clear trends are beginning to take shape across the sales, marketing, and recruiting fields. Here’s a list of the go-to-market trends you should incorporate into your 2022 planning. You need to maintain the human aspect of business and pair it with high-quality data.

Trends 100

Trends Marketing Lead Rank Lead Scoring 100

Pipeliner

FEBRUARY 14, 2024

As consumers, we tend to remember bad experiences, which is why it’s crucial to maintain a high standard of interaction. It’s not enough for just the sales and marketing teams to understand the brand. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM.

Video 52

Video Lead Rank Case Study Trends 52

Pipeliner

MARCH 30, 2024

It underscores every employee’s pivotal role in the intertwined marketing and sales processes. Strategic Decision-Making in Evolving Markets Tom pointed out that navigating the ever-evolving market landscape requires a blend of collaboration and strategic insight. This approach transcends traditional strategy.

Video 52

Video Lead Rank Lead Scoring Sage 52

Zoominfo

JANUARY 21, 2019

Today, we bring this series to a close with the final installment– for marketers, of course. So whether you’re here to take a walk down memory lane with us, or you’re simply searching for new marketing content, you’ve come to the right place. As bleak as this sounds for marketers, we remain hopeful. Let’s get into it!

Marketing 164

Marketing B2B Lead Generation Social Media 164

Pipeliner

SEPTEMBER 28, 2022

Mark Havenner is a marketing communication strategist. He primarily works with brand and business leaders to get more market visibility. In this expert insight interview, Mark discusses “transitioning marketing and communication mindsets for the next era of business.” Marketing Communication Professionals.

Video 52

Video Marketing Face-to-face Analytics 52

BuzzBoard

APRIL 16, 2024

Concept of Using Social Media Marketing to Win Digital Marketing Contracts with Local Businesses In the quest to secure digital marketing contracts with local businesses, digital marketing agencies are increasingly recognizing the importance of engaging in local social media marketing.

Social Media 52

Social Media Media Marketing Strategy 52

LeadBoxer

NOVEMBER 1, 2020

We all encounter an endless barrage of marketing every day. Some of that marketing is effective, and some of it’s, well, annoying. This division between effective and ineffective marketing strategies can be acutely seen when comparing inbound vs outbound marketing. What is Outbound Marketing?

Inbound 104

Inbound Outbound Lead Rank Lead Scoring 104

Pipeliner

OCTOBER 8, 2019

Videos provide a lot of information to consumers that may not always be obvious over the phone or online communication. In this interview, sales expert Frank Furness talks to John Golden about how to boosting sales and getting media attention through videos. Video Marketing appeared first on SalesPOP! The post ??

Video 40

Video Marketing Consumer Media 40

LeadBoxer

DECEMBER 12, 2020

Digital marketing solutions and digital marketing channels facilitate the capture of quality leads and enable lead nurturing through digital media. What is Digital Marketing? The Digital Marketing Sales Process. Why is Digital Marketing Crucial for Sales? What is Digital Marketing? Content marketing.

Lead Generation 128

Lead Generation Channels Lead Rank Lead Scoring 128

SalesFuel

MAY 13, 2024

In 2023, CTV ads accounted for more than half of video impressions: CTV: 53% Mobile: 35% Desktop: 12% But unlike the mobile and desktop, CTV is the only video ad format with consistently increasing impressions. According to a previous SalesFuel blog , 76% of marketers say CTV plays a significant role in their ad mix.

Consumer 52

Consumer How To Hiring Video 52