Conversion Engineering Google Inside Sales 
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AUGUST 21, 2014
This conversation is directed at B2B companies who are not selling services online. Mobile commerce is an even bigger conversation. Google research has shown that 67% of mobile users are more likely to buy or engage with a mobile-friendly website, and that 57% won’t recommend a business with a poorly designed mobile site.
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OCTOBER 15, 2014
When the say yes, see if you can pique their curiosity and take the conversation off-line – especially if you can call them to talk. Sales is all about seeing patterns and finding creative ways to reach out that begin or continue a two-way conversation. Are they on Google + or Twitter? If they do not reply, move on.
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NOVEMBER 28, 2014
Use Google and Bing to see if you rank at all for any of the topics you should. As you are doing this experiment and subsequent visibility improvement, you can use social platforms to engage and start conversations. Lori speaks, writes, trains, and consults with inside sales teams in mid-sized companies. Don’t sell them!
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AUGUST 26, 2014
If someone has come back to your site multiple times, are you sharing the same message or taking the conversation further? This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. Close More Deals.
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JUNE 27, 2014
Those of us in and around hundreds of sales teams know that it is not just about more women applying for sales positions – it is about the culture of the company, how interviewing is done, what job descriptions look like, and whether first line sales managers are trained in gender neutral communication, among other things.
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JUNE 30, 2014
If your frontline sales managers get it right, they will impact everyone on their teams. Assess everyone through metrics and conversations. How does your recipe for success work for your sales team? Lori speaks, writes, trains, and consults with inside sales teams in mid-sized companies. Increase Opportunities.
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DECEMBER 23, 2014
Sales content management was most-cited as a regularly used feature (37 percent), even ahead of reviewing and inputting contact information (31 percent). This conversation continues with more about other mobile tools in a future post. Here is another post written this year about how mobile helps sales reps sell.
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