Zoominfo

JUNE 25, 2018

YouTube is the third most visited site in the world after Google and Facebook. Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. We say yes! Let’s get into it!

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Connext Digital

MAY 21, 2024

This is why turning your single channel campaign into a multi-channel one can really benefit your marketing strategy. Transitioning from a single-channel approach to a multi-channel campaign can significantly enhance your reach, engagement, and conversion rates. Create a Cohesive Strateg y Consistency is key in multi-channel marketing.

Channels 52

Channels Campaigns Social Media Marketing 52

MTD Sales Training

JULY 23, 2019

InsideSales.com shows that 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. Demandwave.com states in one of its research papers that, of a group of B2B marketers surveyed, 59% were able to confidently say LinkedIn is generating leads for them. If you have a LinkedIn account, Google yourself now.

Ideal Customer Profile 161

Ideal Customer Profile LinkedIn Google How To 161

Vengreso

MAY 9, 2019

Apple Podcasts | Stitcher | Google Play | Google Podcasts. How to convert connections into conversations. Learn how to turn connections to conversations when #selling with #Linkedin. PERSONALIZED Connection Requests Can Lead to Sales Conversations. Subscribe to Selling With Social. The InMail secret weapon.

LinkedIn 101

LinkedIn Conversion Referrals Buyer Persona 101

Nutshell

MAY 18, 2023

A CRM can help you gather, store, organize, and analyze data about your customers, which then helps you improve your sales and marketing efforts. Your marketing channels are some of the best sources of customer data, and that includes social media marketing and paid advertising. If not, it’s definitely something to consider.

Paid Content 118

Paid Content Social Media Advertising Advertising 118

Vengreso

JUNE 27, 2019

Apple Podcasts | Stitcher | Google Play | Google Podcasts. . You won’t want to miss our conversation about the best practices for sending cold emails and tips and tricks for making your emails convert. During our conversation, Shawn recommended a few campaign ideas you can try before sending out cold emails.

Conversion 102

Conversion Prospecting Real Estate Decision Maker 102

SocialSellinator

AUGUST 10, 2023

One such progressive approach that has rapidly gained prominence is growth-driven digital marketing. Growth-driven digital marketing can be defined as an innovative approach that integrates the traditional principles of digital marketing to achieve sustainable growth.

Paid Content 97

Paid Content Webinar Metrics Strategy Marketing 97

Zoominfo

MARCH 3, 2019

What kind of marketers would we be if we didn’t include ZoomInfo on this list? Although we’ve primarily seen Sprout Social used for marketing and customer service purposes, the platform has a host of features that can help the average B2B sales rep learn more about the companies they’re trying to sell to. Check it out! Sprout Social.

Research 233

Research B2B Tools Company 233

Zoominfo

APRIL 9, 2019

YouTube is the third most visited site in the world after Google and Facebook. Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. We say yes! Let’s get into it!

B2B 100

B2B Marketing Lead Rank Lead Scoring 100

SBI Growth

OCTOBER 1, 2013

The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. 2013 is the last year executives accepted activity-level results from marketing. Expectations of marketing accountability have increased to the level expected of sales performance. Executive marketing leaders need to push the debris aside.

B2B 331

B2B Sales Qualified Lead Marketing Lead Generation 331

Sales Evangelist

OCTOBER 9, 2020

How 5-Star Reviews Can Increase Conversion Rates Reviews are a great marketing strategy to increase conversion rates. In this episode, let’s talk about reviews as a way to increase conversion rates. Greenberg , aka The Salesman Who Doesn't Sell, has founded businesses in e-commerce, marketing, and financial services.

Conversion 59

Conversion Insurance Insurance Google 59

Lead411

JUNE 11, 2024

Whether you’re a seasoned marketer or new to the field, understanding the intricacies of B2B lead generation can significantly impact your bottom line. Content Marketing Create Valuable Content: Develop blog posts, whitepapers, video, eBooks, and case studies that address the pain points and needs of your target audience.

Paid Content 52

Paid Content Lead Rank Lead Scoring Webinar Metrics 52

Vengreso

MAY 9, 2019

Apple Podcasts | Stitcher | Google Play | Google Podcasts. How to convert connections into conversations. Learn how to turn connections to conversations when #selling with #Linkedin. PERSONALIZED Connection Requests Can Lead to Sales Conversations. Subscribe to Selling With Social. The InMail secret weapon.

LinkedIn 78

LinkedIn Conversion Referrals Buyer Persona 78

Pipeliner

DECEMBER 19, 2022

Being in the dark about the efficiency of your marketing strategy is not a good place to be. As a business owner in a competitive market, you must be able to track your successes and failures to make informed decisions that drive growth. Marketing analytics is a powerful tool for businesses looking to grow and beat the competition.

Analytics 52

Analytics Marketing Apparel Social Media 52

criteria for success

DECEMBER 6, 2022

Natasha is the founder of The Well-Traveled Palate , helping entrepreneurs with creative services accelerate their marketing, sales, and overall growth so they can have more freedom and time for what truly matters. She’s a marketing and growth strategist as well as a chef, a wife, and a mom, and she is based in Seattle, Washington.

Travel 98

Travel Social Media Twitter LinkedIn 98

criteria for success

NOVEMBER 8, 2022

My guest today is the author of 5 best-selling books, including her latest Selling From Your Comfort Zone: The Power of Alignment Marketing. We hope you enjoy this insightful conversation. Achieving sales success via marketing alignment. The Power of YES: How Network Marketing Creates Dream Lives. Follow us on Twitter!

Twitter 98

Twitter Social Media Networking LinkedIn 98

Vengreso

DECEMBER 20, 2018

Apple Podcasts | Stitcher | Google Play | Google Podcasts. We’ve all heard how critical it is for sales organizations to work on marketing/sales alignment, but my guest on this episode of #SellingWithSocial goes a step further to make the two a powerful combination that closes more deals. Be sure you listen! Listen in Now!

SAP 95

SAP Marketing Ideal Customer Profile Siebel 95

criteria for success

NOVEMBER 2, 2022

She has overseen more than ten successful years of the 50 Fastest Growing Women Owned/Led Companies ranking and oversees all events, communications and marketing for the WPO. . We hope you enjoy this great conversation! Follow us on Twitter! Kirsten is based in New York City. Knowledge transfer and sharing best practices.

Social Media 98

Social Media Twitter LinkedIn Google 98

BuzzBoard

MAY 8, 2023

Analysys Mason ) We reviewed some of the most prospering and desirable SMB tech verticals that are currently leading the market. Going by Analysys Mason predictions, cyber security will have a “ double-digit growth ” this year while other sources project a USD266 billion market size as per revenue by the end of 2027!

Lead Rank 98

Lead Rank Marketing Trends Scale 98

Hubspot Sales

JUNE 6, 2022

Prospect research is a challenge that's every bit as frustrating as it is essential — so to help you out, we've put together a list of 18 of the best places to research buyers before sales conversations. The 18 Best Places to Research Buyers Before Sales Conversations. The Buyer’s Twitter Account. The Buyer’s Twitter Account.

Research 128

Research Prospecting Face-to-face Twitter 128

criteria for success

OCTOBER 10, 2022

We hope you enjoy this great conversation! Discussion with Jessica Rhodes: In this episode, we discuss: Podcasting as an important marketing medium. Follow us on Twitter! Or, you can listen from your mobile device’s podcast player through iTunes , Stitcher , Google Play , or TuneIn. Being a guest on a podcast.

Social Media 98

Social Media Twitter LinkedIn Google 98

Score More Sales

OCTOBER 15, 2014

A mid-sized, mid-market company has some great advantages over a giant, slow-to-change organization when it comes to shifting to a more social approach to learn about your buyers and reach those buyers. When the say yes, see if you can pique their curiosity and take the conversation off-line – especially if you can call them to talk.

Social Selling 223

Social Selling Company Ideal Customer Profile Twitter 223

criteria for success

OCTOBER 11, 2021

I hope you enjoy this great conversation! Authenticity in marketing. CFS Resource Recommendations: Check out our eBook on Sales & Marketing Alignment : 3 Critical Areas Where Collaboration is Essential! Follow us on Twitter! Sales & Marketing Alignment. Email us at podcast@criteriaforsuccess.com!

Social Media 98

Social Media Advertising Advertising Twitter 98

Smooth Sale

JANUARY 11, 2022

Attract The Right Job Or Clientele: 8 Powerful Marketing Strategies to Help Grow Business in 2022. Note: Gajendra Singh Rathore provides today’s guest blog, 8 powerful marketing strategies to help grow business in 2022. 8 Powerful Marketing Strategies . Social Media Marketing. Email Marketing.

Social Media 78

Social Media Strategy Marketing Hiring 78

Zoominfo

DECEMBER 4, 2019

Naturally, platforms like LinkedIn, Twitter, and Facebook have become essential tools in a recruiter’s strategy. Start conversations, ‘like’ posts, leave comments, and reshare high-quality content. Much like marketing professionals, recruiters must remain aware of what people are saying about their company online.

Social Media 221

Social Media How To Media Twitter 221

criteria for success

DECEMBER 20, 2021

For our final episode of 2021, we hear from Janet Casey and Kate Popp of Marketing Doctor. Marketing Doctor is a media planning and buying agency that delivers record-breaking results for campaigns across the country. I hope you enjoy our conversation, and we will be back in 2022 with more great guests! Follow us on Twitter!

Twitter 98

Twitter Social Media Campaigns eBook 98

Vengreso

MARCH 7, 2019

If the sales community doesn’t adopt social selling strategies that transform their online profiles into a content resource, they will miss out on the opportunity to engage in sales conversations. Apple Podcasts | Stitcher | Google Play | Google Podcasts. That’s what builds trust and opens the door to another conversation.

B2B 86

B2B Buyer Conversion Ideal Customer Profile 86

criteria for success

NOVEMBER 22, 2021

Mark is the Virtual CMO and Business Development Leader at Growth Stage Marketing , helping founding teams structure their marketing and sales efforts and build high-impact plans so they can scale their growth. I hope you enjoy this fun conversation! Marketing your subject-matter expertise in order to connect to your industry.

Scale 98

Scale Twitter Social Media eBook 98

criteria for success

JULY 29, 2019

The Power of Profitable Conversations with AmyK Hutchens – Episode 173 appeared first on Criteria for Success. Former executive of a billion-dollar global consumer products company, she now runs her own business out of San Diego, AmyK International , and just published a best-seller, The Power of Profitable Conversations.

Conversion 49

Conversion Consumer Twitter LinkedIn 49

Score More Sales

APRIL 21, 2014

It started innocently enough when I replied to my industry colleague and social selling advocate Jill Rowley via Twitter to something she asked me. I said, “let’s talk – by telephone” She responded by saying, What’s wrong with Skype or a Google Hangout? . I say, what’s wrong with using the telephone?

Skype 243

Skype InsideSales Call-back Google 243

Zoominfo

MAY 21, 2020

Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing, or ABM ). Like many B2B companies, ZoomInfo has such a wide total addressable market. Because—let’s face it—Googling someone is more fun and less risk than actually reaching out!). In that case, walk away.

Examples 264

Examples Account Based Marketing Decision Maker Ideal Customer Profile 264

Pipeliner

MAY 1, 2023

The conversation then shifts to the impact of AI on advertising. While they use AI tools to scale their work, they view AI as an amplifier rather than a replacement for marketing skills and expertise. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM.

Scale 52

Scale Advertising Advertising Policies 52

No More Cold Calling

JANUARY 30, 2014

In this month’s guest post, Brian Hansford, director of client services for Heinz Marketing, explains why he won’t buy from vendors who make him look up their phone numbers: . But these social channels often prevent people from socializing and having live conversations. Email, on the other hand, can cause communication problems.

Eloqua 240

Eloqua Face-to-face Vendor Channels 240

criteria for success

SEPTEMBER 27, 2021

Michael is the President of Wunderkind , a performance marketing engine that allows digital businesses to deliver one-to-one messages at scale. I hope you enjoy this great conversation! Follow us on Twitter! Or, you can listen from your mobile device’s podcast player through iTunes , Stitcher , Google Play , or TuneIn.

Scale 90

Scale eBook Social Media Twitter 90

BuzzBoard

JULY 22, 2024

Mid-sized companies can maximize their online presence by engaging with customers on widely-used platforms like Facebook, Instagram, or Twitter. Google My Business is especially effective for local businesses looking to enhance online visibility. This approach exposes the brand to wider audiences, strengthening their online footprint.

Company 52

Company Social Media Engineering Lead Rank 52

Smooth Sale

MAY 27, 2024

However, the real difficulty is marketing it well enough to draw in your target audience and generate significant revenue. In today’s fast-paced, fiercely competitive market environment, the days of depending only on conventional advertising techniques are long gone. Every platform has a distinct function and target market.

Promotion 96

Promotion Advertising Advertising Social Media 96

criteria for success

NOVEMBER 15, 2021

I hope you enjoy our conversation today! Incorporating data in to the workflow of sales (and marketing) teams. Follow us on Twitter! Or, you can listen from your mobile device’s podcast player through iTunes , Stitcher , Google Play , or TuneIn. Nick is based in Brooklyn, New York. Discussion with Nick Amabile.

Data 98

Data Analytics Government Twitter 98