Conversion Magazine Marketing Prospecting 
Sales and Marketing Management
JANUARY 4, 2019
He told me that he was reaching and having brief conversations with some prospects but those conversations went nowhere. He said he was trying to be consultative, to elicit details and to drill down on prospect objections. Here is the fundamental problem: Consultative selling does not work for prospecting.
Pointclear
OCTOBER 24, 2017
In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead.
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Allego
MAY 7, 2024
Do your sales and marketing teams have a hard time communicating? According to a poll from SMM Connect and Training Magazine Network, 68% of sales and marketing leaders said “sales and marketing don’t communicate effectively.” And that leads to multiple issues, including: Misalignment on sales and marketing strategies.
Smooth Sale
JANUARY 29, 2024
Nowadays, it can be easier to market on social media than via email, and we may think that social media has a far better reach. However, email marketing can be a far more invaluable tool, raising the issue that it is always best to examine all perspectives upfront. Email marketing works well for almost every part of the funnel.
Understanding the Sales Force
APRIL 8, 2013
Magazine ran an article on its website that I just can''t ignore. They are the ones that appear to be smartasses because they are making the claims and recommendations without benefit of having had a meaningful conversation with their prospects. Marketing, Advertising and Public Relations. It''s making my blood boil.
Smooth Sale
MARCH 19, 2024
My Helping Hand It’s a privilege to be featured in: Humans of Globe Magazine It’s an honor and a privilege to share my journey as a feature story in the magazine – click the link to read. The monthly Humanos Magazine you see below. It is a part of the legacy we leave. My Motto: Never Give Up ; Find a Better Way!
Understanding the Sales Force
SEPTEMBER 14, 2014
Remember that until we had dependable mail, companies could not mass market. Years ago, much of the mass marketing that didn''t appear in newspapers and magazines was in the form of direct mail campaigns. Then, in the mid 1980''s, the invention that would bring prospecting to the next level came along.
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