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Customer lifecycle & CRM: How CRMs impact marketing, sales, and customer service teams

Nutshell

Customer relationship management (CRM) brings multifaceted benefits to your company and its various departments. Especially when it comes to the customer lifecycle and CRM, the possibilities are endless. But CRM does more than just support your customer service team. What is the customer lifecycle?

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How to Maximize CRM Return on Investment

Pipeline

What’s the average failure rate for CRM? According to CIO.com, the failure rate for CRM ranges from 18% to 69%. This blog will answer this question along with some other topics about CRM ROI, namely how to calculate the ROI, some basic sales and marketing KPIs to consider, and three effective ways to maximize your CRM return.

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Leveraging Customer Feedback Loops for Enhanced Understanding of Customer Needs

Act!

What happens when businesses stop listening to their customers ? The data confirms it: 80 percent of customers prefer working with companies that offer a personalized user experience that aligns with their customer preferences. What is a customer feedback loop and why is it important? Better competitors replace them.

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Renew Your Vows with The CRM System

SBI Growth

One of the biggest purchases a Sales Department makes is the CRM system. However, we’ve witnessed a varied success rate across CRM implementations. In many of these deployments the CRM system exists in a silo. Find out where your CRM system is optimized and where you can improve. Greater pipeline transparency.

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Sales Reps Love Their CRM!

SBI

Sales reps love their CRM. They love spending hours entering information about the email activity they’ve had with customers, meetings held, proposals delivered, and especially updating their forecast. Not only that, sales reps see tremendous value in the information reported back to them from the CRM. It’s time for a change.

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Should I Use a Tech-Specific CRM or a General-Purpose One?

Nutshell

One of the most essential tools for any business is a customer relationship management (CRM) platform , and your tech company is no exception. But there’s more than one type of CRM out there, and you may be unsure which one is right for you. Two of the main types of CRMs are industry-specific and general-purpose CRMs.

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5 Ways to Build Up Customer Loyalty

Zoominfo

Why does a customer remain loyal to a particular brand? Businesses have posed the question of how to build and strengthen customer loyalty throughout history. The good news is, there are plenty of ways for your company to earn trust and loyalty from your customers, even in today’s busy marketplace.

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