What is B2B Data: The Data Maintenance Glossary
Zoominfo
MAY 3, 2018
There’s no way around it, bad data impacts every aspect of a business — from lead generation to marketing, customer relationships, cold calling , and revenue. After all, if you can’t reach your prospects or customers, your message, offer, and product no longer matter. What Is B2B Data? What is Data Maintenance?
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