Score More Sales
JANUARY 28, 2014
You have so many apps and programs in sales, and more data than you could ever consume. Tons of data with little understanding – that’s what many small and mid-sized businesses are dealing with. Many data firms are madly scrambling with new ideas, but it’s IBM who is stepping up with a billion dollar new division focused on Watson.
Allego
MAY 2, 2024
High-risk AI systems, such as those used in critical infrastructures or law enforcement, would require strict compliance measures, including risk assessments, data quality and documentation, and human oversight. It classifies AI systems into four categories based on risk: unacceptable risk, high risk, limited risk, and minimal risk.
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Zoominfo
MARCH 9, 2020
And while ZoomInfo doesn’t monitor hand hygiene efforts or health care records, it does track one data type that offers insight into the issue of employees working from home as a result to the coronavirus outbreak. We’re speaking, of course, about technographic data. E-signature tools (e.g, The big message?
Zoominfo
FEBRUARY 21, 2021
Since many traditional vendors also have such poor data accuracy, there is still much to be desired. Along with other modern B2B data, NAICS codes can provide a fine level of granularity that’s useful when prioritizing and routing accounts across a sales organization, developing personalized, relevant messaging, and many other applications.
Sales and Marketing Management
JULY 26, 2020
Every customer touchpoint gathers important insights, like personal goals or named decision-makers, and data about how to best provide value specific to that customer. A well-designed intranet, a knowledge base, collaboration tools, and AI-based chatbots are all examples of ways to empower reps to self-serve while ramping up their knowledge.
The Pipeline
MAY 3, 2018
I recently read about two groups, one from national health care provider, the other from a leading airline. Differences that come down to the tool and the skill with which that tool is played, and the arrangement, which in sales is likely Sales Enablement.
Vendor Neutral
NOVEMBER 1, 2023
Hilary Graham Marketing Technology + Solutions Manager, Baird Hilary is responsible for leading the ongoing adoption, implementation, and evolution of the marketing tools and technologies that support Baird’s Private Wealth Management (PWM) Financial Advisors (FAs) and Teams.
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