Marketing Enablement vs. Sales Enablement: The Necessary Interplay
Highspot
JULY 18, 2023
Marketing enablement is all about empowering your marketing team to be more productive in their roles by creating a system to equip, train, and coach them. It involves providing your marketers with everything they need – from the technology, tools, processes, content, training, and analytics – to increase pipeline and drive sales.
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