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Your Unfair Business Advantage

No More Cold Calling

Fred Catona, the pioneer of direct response radio, shares the exact formula he used to take one client from a standing start to more than a billion dollars in sales in less than 18 months. Copywriting expert Bob Bly shares a great strategy to charge higher prices and attract better clients who are eager to buy from you.

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How Science Can Save the Lost Art of Direct Response Copywriting

Corporate Visions

The post How Science Can Save the Lost Art of Direct Response Copywriting by Steve Jones appeared first on Corporate Visions. Anyway, the other thing I remember about olden times was that demand generation and marketing campaign professionals used to be experts at direct response copywriting! More Quick Tips.

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9 Things You Should Know About Weather-Based Mobile Advertising

Connext Digital

Unlike direct response ads that focus on spiking sales and generating profits within a set period, the results of branding ads are more gradual and steadier. You may think that this strategy is only suited to direct response ads since it’s primarily performance-centered.

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How to Create a Sales Plan: The Ultimate Guide

Hubspot Sales

Deadlines and DRIs (Directly Responsible Individuals). A sales plan lays out your objectives, high-level tactics, target audience, and potential obstacles. It’s like a traditional business plan but focuses specifically on your sales strategy. A business plan lays out your goals -- a sales plan describes exactly how you’ll make those happen.

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Strategic vs. Tactical Planning: The What, When, and Why

Hubspot Sales

DRIs (directly responsible individuals) : Who's responsible for these goals? And where do you want to be in the future? Goals and objectives : What would you like to achieve? Strategic and tactical planning provide guidelines for businesses, teams, and individuals to follow. Tactical Planning.

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4 Language Hacks You Can Use in Sales to Stack the Deck & Close More Deals

Sales Hacker

Legendary direct response copywriter, Gary Halbert, always said, “delay is the death of a sale.”. And by using the right language, you subconsciously communicate to the prospect that you understand them and their industry — building trust. Create Urgency. You need to give a prospect a reason to act on the deal quickly.

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9 Things You Should Know About Weather-Based Mobile Advertising

Connext Digital

Unlike direct response ads that focus on spiking sales and generating profits within a set period, the results of branding ads are more gradual and steadier. You may think that this strategy is only suited to direct response ads since it’s primarily performance-centered.