Sat.Dec 25, 2021 - Fri.Dec 31, 2021

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Preview: Top Trends in B2B Go-to-Market for 2022

SBI Growth

As we look ahead to 2022, our team is hard at work on a “Top Trends” report that we’ll share early in January. Our intent? Sharing key themes and shifts in both growth strategy and growth execution as we consider what 2022 may hold for commercial leaders and their teams.

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How to Achieve the Success You Desire

Steven Rosen

3 Steps to Achieving Success . The challenge for most people is knowing how to achieve personal and professional success. Many people compare themselves to others to gauge how successful they are. The problem is that there will always be someone who has more money, lives in a bigger house, has more power or is more intelligent than you. This is an irrelevant success as measured by material gains.

How To 358
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Why Sales Enablement Is More Than Just Onboarding

Mindtickle

There’s no denying that a good sales onboarding program is vital for new reps. A well-developed program will not only provide sales professionals with information about the products they’ll be selling, and the prospects they’re pitching. It will also equip them with the right questions to ask, and the likely objections they’ll face. Reps will understand the market and the best ways to deal with situations that may arise during the course of a prospect engagement.

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Relationships Always Rule [Q4 Referral Selling Roundup]

No More Cold Calling

Find out what you might have missed from No More Cold Calling in recent months. The most valuable business relationships that salespeople have are those with our clients—the people who know our value, give us repeat business, and provide us with referrals to other great clients. That’s why it’s important to nurture those relationships year-round, year in and year out.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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Why Selling is Part of a Great Client Experience

Anthony Cole Training

There are specific traits that skilled salespeople possess in order to build strong relationships with prospects or clients. They create a great client experience by providing value, asking the right questions, listening to understand, and demonstrating patience.

More Trending

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These are the 5 best data-backed sales tips of 2021

Gong.io

This article is part of the Gong Labs series, where I publish findings from our data research team. We analyze sales conversations and deals using AI, then share the results to help you close more revenue. Subscribe here and follow me to read upcoming research. This year Gong Labs uncovered… secrets. . Like the deadly simple negotiation mistake preventing you from winning deals. .

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A 10X Christmas Story

Grant Cardone

The holidays are a cutthroat time in the marketplace. Between companies being closed and your clients being distracted by what the kids want for Christmas , it’s hard to do any kind of business. I used to not be the biggest fan of this time of year for those very reasons. But today, I’m going to tell you a 10X Christmas story of how I went from competing with Santa to being more like him. . 10X Christmas Story.

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10 Reasons Your Cold Sales Emails Aren’t Working (and How to Fix Them)

Crunchbase

This article is part of the Crunchbase Community Contributor Series. The author is an expert in their field and a Crunchbase user. We are honored to feature and promote their contribution on the Crunchbase blog. Please note that the author is not employed by Crunchbase and the opinions expressed in this article do not necessarily reflect official views or opinions of Crunchbase, Inc.

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Send a pre-demo survey

Zoominfo

Scenario You’ve scheduled a demo and want to make sure that people show up for it. Send out a qualification survey ahead of the demo meeting. You’ll see a huge increase in show rate for those who take it and know more about them before you meet. If someone spends time filling out the survey, they’re both interested in the product and invested in the process.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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Our Top 5 Blogs of 2021

Janek Performance Group

In sales, thought leadership is a crucial component of success. It’s part of an organization’s sales enablement strategy that primes reps to believe in and sell their products and services to the best of their ability. More importantly, content, such as blogs, white papers, and case studies, helps buyers see sales reps and their organizations as trustful advisors at the forefront of their industry.

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Aviso AI 2021 Product Summary And Updates

Aviso

As we wrap up 2021, Team Aviso would like to wish you happy holidays and a wonderful New Year with a recap of this year’s product highlights. It was an incredible year for us, and there’s one thing that shined brighter than the rest: the passion with which the global revenue community embraced the power […]. The post Aviso AI 2021 Product Summary And Updates appeared first on Aviso.

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10 Topics that Resonated with Sales Leaders in 2021

Force Management

Motivating and supporting sales teams in an ever-changing economic environment is no easy feat. Congratulations on making it through another year. As you settle into your new normal or continue to navigate ongoing change, here are a few topics that may help you stay the course.

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Pre-demo targeted display ads

Zoominfo

Scenario Run targeted display ads at the people you’ve scheduled for upcoming demos. When they’re surfing around the web, they’ll see your ads everywhere. This makes you more present in their world and gives you a share of their thought process. It’s a subliminal thing: By the time you meet, you’re already familiar to them.

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Gone in 8 Seconds: Overcoming Buyers’ Shrinking Attention Spans

Speaker: Jake Miller, Senior Product Marketing Manager, Allego

Buyers are savvier, buying teams are larger, and new research shows that buyers' attention spans have dropped to just 8 seconds. This means that the old approach of blasting buyers with email-heavy, generic communications no longer works. Instead, buyers need to be surrounded with relevant communications and personalized, self-service content throughout their journey.

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Top Sales Training Trends to Watch in 2022

Janek Performance Group

If 2020 was the year of the pandemic, 2021 was the year sellers adapted and turned the tide. Like in a post-apocalyptic movie, sales heroes valiantly fought a formidable foe, developing and broadening their skills to combat the challenges of uncertain markets, supply-chain chaos, rising inflation, and the great resignation. At Janek Performance Group, we spent the year talking to hundreds of sales and sales management professionals, ranging from individual contributors to Chief Sales Officers.

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How Do We Make People Better Off By Working With Us?

Partners in Excellence

Reading an article about Patagonia’s and other’s strategies, I was struck by the sentence, “How do we make people better off by working with us?” It’s a fundamental question that has so many applications: Our customers? Our employees? Our suppliers? Our shareholders? Our communities? Usually, when we think about thing, we focus on our return, we answer the question, “How do we make things better for ourselves?

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The Inbound Sales Methodology

Hubspot Sales

Due to the proliferation of marketing materials on the internet, the modern buyer is no longer dependent on salespeople for necessary purchasing decision information. Inbound salespeople see the need to personalize the sales experience to the buyer's context. Meanwhile, inbound sales teams recognize they must transform their entire sales strategy so they're serving the buyer.

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Social media blast to prospects

Zoominfo

Scenario To increase your chances of closing, engage with prospects on social media before an upcoming pitch. Know what’s going on in their space, “like” and comment on posts, look for topics to talk about in your meeting, and even add a little flattery. For example, “I saw you launched a new blog site. You’re crushing it.

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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

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Top Articles of 2021: Talent

The Center for Sales Strategy

We believe that talent + training + tactics = performance , and today w e are bringing you a recap of the most popular blog posts we've published in 2021 on all things talent. Providing quality content that helps our clients and visitors improve their sales performance is a goal of ours, and we hope this blog has brought you insight, education, and tips to get you on the path to success.

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Your Top 10 Sales Resources of 2021

RAIN Group

For most sellers, the focus of 2021 has been about adapting to the new sales environment. Those who got ahead in 2021 did so by adopting new methods to stand out and stay competitive. For many, this meant excelling in a virtual environment. But virtual selling is only one piece of the puzzle. Fundamental relationship-building skills and mastery of sales conversations, among many other factors, allowed savvy sellers to gain an edge.

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Social Media Trends That Will Dominate 2022

Selling Power

Understanding the popular social media trends of the moment is all-too-important to staying relevant. In this blog you will learn the social media trends that will dominate in 2022.

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Out-of-office reply follow-up

Zoominfo

Scenario If a prospect’s out-of-office reply comes back from a drip campaign you’re running, respond with a welcome back message. Don’t miss an opportunity to build rapport in the sales process. Using automation, drop any out-of-office leads into a separate sequence before resuming your drip campaign. The new sequence schedules a short, cheery welcome back email two days after the lead returns to the office.

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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Top Articles of 2021: Sales Process

The Center for Sales Strategy

It's hard to keep up with every article we publish throughout the year! So, today, we're making it easy by recapping the most popular sales process posts we've published in 2021. Providing quality content that helps our clients and visitors improve their sales performance is a goal of ours, and we hope this blog has brought you insight, education, and tips to get you on the path to success.

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Demystifying the DMARC Record

Appbuddy

The Domain-based Message Authentication, Reporting & Conformance (DMARC) standard is the best tool brands have to combat phishing attacks that target customers by spoofing their owned domains. . This is particularly important in 2021, when phishing attacks are increasing and becoming more sophisticated by the day. . But actually implementing DMARC can get confusing quickly.

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The Fundamentals of Sales Pipeline Management

LeadFuze

Six Best Practices in Sales Pipeline Management to Boost Revenue. The most important thing in sales is a strong pipeline. This means that the people who work for you are constantly looking at it and trying to make sure they keep on top of their leads. Sales reps need to be organized and focused in order to sell. That’s why mastering the sales pipeline is so important.

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Prospecting for unicorns

Zoominfo

Scenario Unicorns aren’t always hard to find. Business development and media groups regularly put out lists of fast-growing companies based on region, industry, sector, technology, and other factors. For example, the Deloitte Technology Fast 500, Inc. 5000, and the Boston Business Journal Fast 50. Find a list that fits your company’s search criteria—such as customer profile, marketing goals, and technology stack—and start prospecting.

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Salesforce’s 8th State of Marketing Report

Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report. Salesforce surveyed 6,000 marketing leaders worldwide to discover how marketers are: Embracing AI to operate more efficiently Removing silos and leveraging AI to enhance the customer experience Innovating to meet evolving customer needs Preparing for the retirement of third-party cookies By submitting this form, you agree to have your contact information, including email, passed on to the sp

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Top Articles of 2021: Key Accounts + Account List Management

The Center for Sales Strategy

Exceeding revenue goals is linked to developing new customers as well as increasing revenue from existing clients, today we are bringing you a recap of the most popular posts we've published in 2021 on key accounts and account list management. Providing quality content that helps our clients and visitors improve their sales performance is a goal of ours, and we hope this blog has brought you insight, education, and tips to get you on the path to success.

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6 Ways Having a Small Business Can Save You Money This Year

Pipeliner

Whether you’re a solo entrepreneur or the owner of a large business, there are plenty of benefits to being self-employed — one is the tax deductions at your fingertips. Taking advantage of eligible deductions is key to saving money and reducing taxes as an entrepreneur. Here are six deductions every small business owner should understand: 1. Business expenses.

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Incentive Compensation: What It Is & How to Structure a Plan

Hubspot Sales

Incentives are natural motivators — and sometimes, some "natural motivation" is exactly what your salespeople need to perform to the best of their abilities. That's why several companies leverage something known as incentive compensation : the practice of offering financial rewards for professional excellence. Here, we'll take a closer look at the concept, see some examples of what it looks like in practice, go over how you can put an effective incentive compensation plan together, and review so