For a Client Base Built on Relationships, Social Selling Unlocks Doors
Sales 2.0
MAY 14, 2014
'This is a guest post by Russ Korins, Director of Marketing, Cohen Tauber Spievack & Wagner P.C. When I came on board a year ago to head marketing and business development for a mid-sized law firm, the first thing I did was interview every attorney about his or her client base, what characterizes ideal clients, and the goals of his or her practice and the firm.
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