Zoominfo

MAY 8, 2018

Today, we explain the importance of a data-driven branding strategy and why contact data hygiene is the key to branding success. Consider these statistics ( source ): 40% of email users change their email address at least once every two years. 15% of email users change their email address one or more times a year.

Data 183

Data Buyer Persona B2B Buyer 183

Zoominfo

JULY 2, 2020

These tools not only perform day-to-day marketing functions like email, social media, and website updates but they also provide valuable insights into the types of campaigns and content that resonate with their audience. Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar.

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Zoominfo

DECEMBER 3, 2018

Consider these statistics ( source ): 40% of email users change their email address at least once every two years. 15% of email users change their email address one or more times a year. 25-33% of email addresses become outdated every year. As we stated above, 25-33% of email addresses become outdated every year.

B2B 223

B2B Data Churn Marketing 223

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals What is Data Hygiene? Why is Data Hygiene Important?

Data 130

Data Top of Funnel Social Media Buyer Persona 130

Zoominfo

DECEMBER 12, 2019

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. Spam traps usually look just like normal email addresses, making them seemingly impossible to identify.

How To 195

How To Campaigns Outbound Email Marketing 195

Zoominfo

AUGUST 5, 2018

Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment. Although contact data is most commonly discussed in sales and marketing circles, data hygiene has a huge impact on recruiting and hiring.

Hiring 157

Hiring Sales Qualified Lead Data Lead Rank 157

Zoominfo

AUGUST 5, 2018

Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment. So, what happens if this person gets a new phone or email address before you have a chance to reach out? Let’s jump into it.

Hiring 130

Hiring Sales Qualified Lead Data Lead Rank 130

Connext Digital

MARCH 16, 2022

You will start to see inconsistent results because your campaigns will not be reaching real or accurate people/email addresses. For example, through time, customers may change email addresses, locations, and more, and you will still want to continue to reach them accurately. Contact us today!

Data 98

Data Campaigns Government Promotion 98

Zoominfo

MAY 19, 2020

What is a cold email? And when is your email against the law? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. to send an unsolicited commercial email. What is spam?

Guidelines 317

Guidelines ACT Campaigns Pharmaceuticals 317

Pipeliner

APRIL 19, 2021

It means you need to take care of your digital hygiene. What is digital hygiene? Digital hygiene is a broad term used for all the behaviors and practices involved in maintaining the system health of your devices like computer and mobile phones and improving online security. What can we do?

Sports 98

Sports Banking Face-to-face Social Media 98

Appbuddy

OCTOBER 4, 2022

Email marketers have a lot on their plates these days. With the busy holiday season just around the corner, email marketers will need to find ways to automate or eliminate the more tedious, time-consuming aspects of their work so they can focus on what matters. Email automation. If you’re looking to save time, automation is key.

Email Marketing 98

Email Marketing Marketing Segment Hiring 98

Hubspot Sales

DECEMBER 16, 2020

What pops into your head when I say the words data hygiene ? Anyway, data hygiene is an oddly-named yet important part of maintaining a strong database. Consider an email list. If I heard that, I’d immediately realize that those 5,000 emails are just a vanity metric. your marketing or service departments), or.

Data 139

Data Hubspot Ideal Customer Profile CRM 139

Sales and Marketing Management

FEBRUARY 12, 2020

Data integrity (data hygiene, cleanliness, robustness) is becoming crucial to revenue teams and their success. In its recent “Predictions 2020: B2B Marketing and Sales” report, Forrester says 62% of global B2B marketing decision makers are planning to increase their data management investments.

Trends 289

Trends Ideal Customer Profile InsideView Customer 289

Predictable Revenue

JULY 16, 2020

The importance of setting up an effective, hygienic email system that can be used to send volumes of emails to your market, so that your sales emails don't end up in the spam folder. The post Deliverability 101: Make sure your sales emails don’t end up in the Spam folder appeared first on Predictable Revenue.

System 86

System Revenue Sales Marketing 86

Appbuddy

AUGUST 11, 2022

Virgin Atlantic’s forward-thinking approach and willingness to try new things has allowed them to lead one of the most successful email programs in the world of travel. We were lucky to be joined by Tom Nowell and Jon Lockie, two of the experts behind Virgin Atlantic’s best-in-class email program, on a recent episode of State of Email Live.

Everest 98

Everest Travel Webinar Metrics B2C 98

Appbuddy

SEPTEMBER 15, 2022

Spam traps are email addresses with the sole function of identifying and catching, well, spammers. Unfortunately, anyone can fall victim to a spam trap if they aren’t careful about contact list hygiene, opening them up to a slew of potential problems. . The best defense in your arsenal is to keep up with email best practices.

How To 98

How To Campaigns Email Marketing Follow-up 98

Zoominfo

JULY 2, 2020

These tools not only perform day-to-day marketing functions like email, social media, and website updates but they also provide valuable insights into the types of campaigns and content that resonate with their audience. Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar.

Marketing 113

Marketing Webinar Metrics Reachforce Top of Funnel 113

Appbuddy

OCTOBER 19, 2022

percent of global email opens. As one of the most popular web-based mailbox providers (MBPs) in the world, it’s likely that they’re your go-to for email marketing. Although blocklists exist to promote a safe and spam-free email environment, getting added to one can feel like the kiss of death for email marketers.

Email Marketing 52

Email Marketing Marketing Guidelines Policies 52

Zoominfo

APRIL 17, 2018

Marketing trends come and go all the time, but email marketing has stood the test of time and it seems as if it’s here to stay. Boasting an ROI of 4400%, or $44 for every $1 spent ( source ), email marketing remains the go-to channel for leading organizations. Why is email hygiene important? Implement email validation.

Lead Rank 224

Lead Rank Lead Scoring Email Marketing Campaigns 224

Smooth Sale

FEBRUARY 14, 2023

The Cleanliness, Hygiene, and Upkeep of Business Premises Business premises’ cleanliness, hygiene, and upkeep are essential for creating a professional and welcoming environment. It will include the logo, colors, and fonts used in advertising, signage, and other materials. CatCat Build your future one skill at a time.

Hiring 78

Hiring Face-to-face Lead Rank Lead Scoring 78

Zoominfo

MARCH 4, 2021

Help build email sequences for lead nurturing — the ones that don’t respond to initial prospecting. Practice data hygiene in all data systems. Warm leads have shown interest by interacting with content or form fills. Make meeting scheduling easier for prospects. Refine and tailor your value proposition. Qualification.

Sales Cycle 246

Sales Cycle Ideal Customer Profile Lead Rank Lead Scoring 246

Nutshell

FEBRUARY 21, 2023

Do you need to send follow-up emails? A CRM can help you create email drip campaigns so you don’t miss sending out follow-ups. You can avoid sending duplicate emails with a CRM, as everyone can view the most recent transactions and conversations with each lead. Do some customers prefer email support or phone calls?

Lead Management 62

Lead Management Lead Rank Lead Scoring Leads 62

Zoominfo

MAY 19, 2020

What is a cold email? And when is your email against the law? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. to send an unsolicited commercial email. What is spam?

Guidelines 182

Guidelines ACT Campaigns Scale 182

Sales and Marketing Management

FEBRUARY 12, 2020

Data integrity (data hygiene, cleanliness, robustness) is becoming crucial to revenue teams and their success. In its recent “Predictions 2020: B2B Marketing and Sales” report, Forrester says 62% of global B2B marketing decision makers are planning to increase their data management investments.

Trends 156

Trends Ideal Customer Profile InsideView Customer 156

Appbuddy

OCTOBER 13, 2022

Email bounces are among the most dreaded outcomes for email marketers—especially when they’ve previously enjoyed normal delivery rates. . Plus, any potential revenue those emails might have earned is gone in an instant. Put on your email detective hat. There are many reasons why an email might have bounced.

Remedy 52

Remedy Campaigns Email Marketing Follow-up 52

Appbuddy

JANUARY 18, 2022

Every January, we ask ourselves the same question: “Is this the year email will die?” ” But this resilience is also what makes email so challenging. In our January edition of State of Email Live , we asked Validity’s global email experts to gaze into their crystal balls and predict the future of email. .

Trends 97

Trends Consumer Face-to-face Retail 97

Zoominfo

OCTOBER 26, 2020

B2B businesses rely on accurate databases for sales and marketing campaign success — from phone numbers, email addresses, tech stacks, to branch locations. Although database specialists are still essential to data hygiene , digital automation continuously appends and corrects decaying data.

Data 100

Data B2B Survey ACT 100

Zoominfo

JANUARY 5, 2021

Processes and contact ownership also get murky, with reps working on the wrong accounts or emailing people who have already opted out of emails. Practicing good data hygiene is essential. As a bonus, you can build lists in Salesforce and automate email sequences and tasks as new contacts meet your list criteria.

SalesForce 173

SalesForce Meeting Marketing Lead Rank 173

Lead411

APRIL 17, 2024

You may reach your target audience and accomplish your business goals by customizing your strategy to content marketing, social media, email marketing, and paid advertising. Advertising and Public Relations: To increase brand recognition, generate leads, and boost sales, you need an all-encompassing advertising and public relations strategy.

Ideal Customer Profile 52

Ideal Customer Profile Strategy Distribution Advertising 52

Zoominfo

MARCH 8, 2022

It can take several forms: Missing contact fields (phone numbers, emails, physical addresses, etc.) Bad data and data decay weaken critical business activities, such as prospecting or running email campaigns. Possibility of getting blacklisted Email marketing is the most ubiquitous form of marketing today.

Data 130

Data Outsourcing Services Churn Buyer Persona 130

Zoominfo

JULY 26, 2022

You may not realize that multiple email addresses in your database — johndoe@acme.com, jdoe@acme.com, and jdoe53@gmail.com — all belong to the same person. ZoomInfo’s Compliance API will make this connection and remove those email addresses from your database.

Enterprise 130

Enterprise Enterprise Data Top of Funnel 130

Zoominfo

MAY 3, 2018

Data maintenance in B2B is the process of practicing good data hygiene , including database normalization, appending, and cleansing. Make database hygiene a priority and you’ll see instant improvements in your sales and marketing campaigns. If you’re not sure where to start, keep reading. What is Data Maintenance?

Data 100

Data B2B Decision Maker Lead Rank 100

Smooth Sale

DECEMBER 20, 2022

Look for Floor Scrubbers near you to keep the warehouse clean and hygienic. ContactOut is a web-based platform that enables users to search for contact information and uncover contact details, including email addresses, phone numbers, and other personal data. Warehouse Functionality to Improve Your Business: How to Do it Right.

Hiring 78

Hiring Energy Licensing Lead Rank 78

Zoominfo

MAY 25, 2022

And while it’s not hard to find basic business data — company names, phone numbers, employee counts, revenue, maybe direct dial numbers and email addresses — today’s complicated sales cycles need more than just names and numbers. Ongoing database hygiene means that data shouldn’t sit in a database collecting dust.

Ideal Customer Profile 130

Ideal Customer Profile Tools Prospecting Intent Data 130

Growbots

JULY 12, 2021

Improve Your Domain Reputation for Better Email Deliverability. How to Double-Check Your Technical Settings for Sending Emails. How to Warm Up Your Domain to Improve Email Deliverability. What is Good Email Hygiene. How to Avoid SPAM Triggers That Can Hurt Email Deliverability. Check Your Email Signature.

How To 98

How To Ideal Customer Profile Segment Outbound 98

Zoominfo

OCTOBER 14, 2018

90% of C-suite executive say they never respond to cold calls or email blasts ( source ). Companies that employ consistent data hygiene create 700% the number of inquiries and 400% the number of leads than those who do not ( source ). 88% of buyers will have nothing to do with cold callers ( source ).

Cold Calling 198

Cold Calling B2B Decision Maker Data 198

Zoominfo

SEPTEMBER 18, 2018

Personalization can be as simple as including a person’s name in the subject line of an email. Over the next week, they receive several emails from the security company. They unsubscribe from your emails but continue to see frequent ads on their social media pages.

Marketing 206

Marketing Demographics Campaigns Social Media 206