Zoominfo

OCTOBER 5, 2021

Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Get a Demo Examples of Brand Storytelling 1. What Is Brand Storytelling?

Examples 130

Examples B2B Microsoft Case Study 130

Steven Rosen

JANUARY 14, 2024

In this 4:59 video, learn about success strategies around sales execution, including a three-step framework for building an execution plan. Summary Video Article: Title: “Building an Execution Framework for Sales Success.” The post (4:59 Video) “Building an Execution Framework for Sales Success.”

Video 156

Video Competition Coaching Strategy 156

Hubspot Sales

AUGUST 21, 2023

We’ll also see some ideas and examples to help guide yours. Types of Business Proposals How to Write a Business Proposal Business Proposal Templates Business Proposal Example Tips for Writing a Business Proposal Business Proposal Ideas It's a common misconception that business proposals and business plans are the same.

Proposal 98

Proposal Examples How To Social Media 98

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading! Let’s get into it!

Direct Mail 182

Direct Mail Paid Content Campaigns Examples 182

Allego

APRIL 18, 2024

In fact, consulting firm McKinsey & Company says, “AI is poised to disrupt marketing and sales in every sector.” By targeting users based on specific behaviors and preferences, AI enhances the efficiency and effectiveness of lead generation campaigns so that marketing efforts are directed toward individuals who are most likely to convert.

Examples 62

Examples Top of Funnel Lead Rank Lead Scoring 62

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. At that time, nearly 60% of brand managers planned to invest more resources in online video in the next 12 months. Today video remains a hugely successful tactic in the B2B marketing world.

Webinar Metrics 157

Webinar Metrics Video Strategy Marketing 157

BuzzBoard

FEBRUARY 8, 2024

In today’s digital landscape, video marketing is a powerful tool that small businesses can use to break through the noise and connect with their customers. The USP should be the cornerstone of your video marketing strategy, and the narrative should be built around it.

Video 52

Video Small Business Small Business Marketing 52

Zoominfo

MAY 21, 2020

And we’ve got examples. Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing, or ABM ). How to Write a BASHO Cold Email (With Tons of Examples). Like many B2B companies, ZoomInfo has such a wide total addressable market. What is a BASHO Email?

Examples 264

Examples Account Based Marketing Decision Maker Ideal Customer Profile 264

Sales and Marketing Management

JULY 21, 2019

Accordingly, video coaching has become a popular tool for driving readiness in sales organizations of all sizes and across industries. The benefits of video – in terms of bringing learning to life – are well-known. If a picture is worth a thousand words, then a minute of video, Forrester has postulated, is worth 1.8

Coaching 241

Coaching Video Hiring Trade Show 241

Pipeliner

AUGUST 9, 2020

How does video benefit you as a marketing and sales tool? In this Expert Insight Interview hosted by John Golden, Daniel Glickman discusses building marketing and sales through video. Daniel Glickman is globally appreciated marketing leader, author, and speaker. Future of Video. Future of video.

Top of Funnel 98

Top of Funnel Funnel Video Marketing 98

Pipeliner

AUGUST 25, 2020

Have you ever thought of marketing and sales through the eyes of science? In this Expert Insight Interview, Sean Doyle discusses cognitive marketing. Marketing should support sales. With the help of behavioral science, salespeople and marketers can help people to make tough decisions. Commitment. Point of View.

Video 89

Video Marketing CRM B2B 89

Pipeliner

JANUARY 16, 2024

Its application in market analysis and the game-changing impact it could have on sales success. The company focuses on creating cutting-edge software for analyzing markets in four or more dimensions. Doug shared an intriguing example of how he applied hypernomics to help a local restaurant increase its revenue.

Analysis 52

Analysis Video Marketing Microsoft 52

Pipeliner

MAY 5, 2024

For example, having a clear intention to buy apartment communities. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! The post The 100 Mile Mindset: Achieving Lasting Success (video) appeared first on SalesPOP!

Lead Rank 52

Lead Rank Lead Scoring Video Real Estate 52

Zoominfo

NOVEMBER 20, 2023

Marketers are definitely at the forefront of experimenting with GenAI. Early successes we’ve noted include assistance in analyzing campaign performance, creation of email sequences that reflect the company brand, and the summarization of core content into derivative assets, such as video scripts and social media posts.

Data 130

Data Scale Lead Rank Marketing 130

Zoominfo

MARCH 2, 2021

Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. E-mail remains at the center of the marketing mix for most businesses. This post will highlight the ways that big data influences email marketing.

Email Marketing 272

Email Marketing Campaigns Data Marketing 272

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. 4 Examples of Product-Agnostic Content. 4 Examples of Product-Agnostic Content. Instructional Videos.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Sales Hacker

MAY 31, 2021

They enjoy interacting with people they trust and who seem authentic, and there is no better way to convey that than with video. This post isn’t just a list of personalized video tips —it’s a strategy for using video throughout the sales process. 10 videos to carry you to close. Cold video outreach.

Quota 80

Quota Video Examples Closing 80

Sales and Marketing Management

APRIL 28, 2019

Especially now, when new sales-related tech seems to crop up weekly: data management systems, sales forecasting, customer relationship management software, and automated email marketing platforms. Video marketing is one of the simplest ways to pull this off, even when you have a large team. And … Action! Start Your Engines.

Video 214

Video Closing Scale Face-to-face 214

Pipeliner

OCTOBER 29, 2022

The company’s Proof BusinessGPS is the world’s best and fastest automated Marketing and Revenue Optimization platform. In this expert insight interview, Mark and John discuss “Marketing Innovation and Revenue Optimization.”. Affordable Tools for Marketing. Marketing Innovation. Process of understanding Data and Analytics.

Revenue 52

Revenue Video Marketing Advertising 52

Pipeliner

APRIL 29, 2024

He gave examples like giving roses to women in a parking lot. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! The post Kindness, Core Values & Making a Difference (video) appeared first on SalesPOP!

Lead Rank 52

Lead Rank Lead Scoring Video Hiring 52

Highspot

JULY 15, 2020

And Facebook boasts 4 billion daily video views on its platform. It’s clear that the era of video is officially upon us. Quick to embrace the opportunities that video presents, many savvy marketing departments have completely reconfigured their strategies to fit this new reality. Video Drives Results.

Video 96

Video Top of Funnel Marketing Face-to-face 96

Pipeliner

MAY 21, 2023

The Power of Future Demand: Why Brand Marketing is Key to Scaling Profitably As marketers, we’re constantly grappling with the challenge of scaling our businesses profitably. This is where brand marketing comes in. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist.

Scale 52

Scale Video Marketing Campaigns 52

Pipeliner

MAY 11, 2023

The Art and Science of Staying Relevant to Customers In today’s fast-paced and constantly evolving market, staying relevant to customers can be a challenge. He cautions against creating inauthentic stories and highlights the need to balance the art and science of marketing. He is CSMO at Pipeliner CRM.

Competition 52

Competition Video Marketing Loyalty 52

Apptivo

AUGUST 12, 2022

Product video sales pitch. A video sales pitch is a video that is sent which depicts the product or service details and how it would benefit the prospects. You can use a sales pitch script and convert it into a video which is highly interactive and captivating. A video is way more effective than a message.

Examples 98

Examples Cold Calling Top of Funnel Social Media 98

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading! Let’s get into it!

Direct Mail 100

Direct Mail Paid Content Campaigns Examples 100

Zoominfo

JUNE 19, 2018

In recent years, B2B live video has exploded in popularity as a viable marketing tactic. Live video isn’t just a hot trend– it’s changing online content as we know it. And, other video streaming statistics support this. And, other video streaming statistics support this. Offer product demos or how-to videos.

B2B 207

B2B Video Influencer Promotion 207

BrainShark

AUGUST 31, 2023

Sales enablement (also called revenue or business enablement ) is important because it prepares your entire go-to-market organization to aid and conduct a more effective sales process and achieve better results. Example: Assessing sales readiness. Example: Consistent messaging. Example: peer learning.

Sales Enablement 62

Sales Enablement Examples Coaching Channels 62

Pipeliner

MARCH 16, 2024

I talked with Mike Gunderson , a direct marketing guru, to uncover the secrets behind direct mail’s success in the digital era. Direct mail lets marketers deliver detailed information to decision-makers, leading to better decisions and conversions. Mike explained how direct mail stands out amidst digital noise.

Direct Mail 64

Direct Mail Video Scale Decision Maker 64

Pipeliner

NOVEMBER 2, 2020

In this Expert Insight Interview, Michael Barbera discusses consumer psychology and sales and marketing alignment. For example, for the same bottle of beer, a person would be willing to pay eight dollars in the grocery store, twelve dollars in the luxury resort, and fifteen dollars anywhere in a time-limited and pressured situation.

Consumer 97

Consumer Video Marketing Airlines 97

Pipeliner

JANUARY 14, 2021

In this Expert Insight Interview, David Stellato discusses performance marketing. David Stellato is a Chief Growth Officer at DFO Global Performance Commerce, a performance marketing agency. The interview discusses: Tracking and attribution with performance marketing. Surprises and misconceptions about performance marketing.

Cost per Acquisition 52

Cost per Acquisition Cost per Lead Video Marketing 52

Go for No!

JANUARY 31, 2023

Go for No is a sales and marketing strategy that encourages individuals and teams to embrace rejection as a necessary step toward success. From a marketing perspective, you can get a ton of “implicit” nos. You post a video on Instagram with a call-to-action and get a few views or likes but no contact from it.

Marketing 132

Marketing Social Media Scale Top of Funnel 132

Pipeliner

NOVEMBER 3, 2023

Our conversation revolved around the concept of digital transformation, with a particular focus on the role of Artificial Intelligence (AI) in sales and marketing. He gave an example of how AI has transformed the roadside assistance industry by reducing response time and providing a better customer experience.

Video 52

Video Scale Marketing Retail 52

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. It means putting the customer at the center of every business decision, including product development and marketing.

B2C 209

B2C B2B Marketing Social Media 209

Hubspot Sales

JUNE 5, 2018

For this post, I’d like to discuss the anatomy of a good sales pitch and share examples of the best sales pitches I’ve ever heard. Proof Points: Provide clear reference examples and list recognizable achievements. Customer Stories: Share customer examples and successes. 5 Great Sales Pitch Examples. Share benefits.

Examples 144

Examples Distribution Video SalesForce 144

Zoominfo

DECEMBER 19, 2018

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Today we’re closing out this three-part series with a post for our marketing audience.

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Smooth Sale

JULY 27, 2023

Attract the Right Job Or Clientele: Are You Ready To Make Video Conferencing More Productive? Examples include speaking and sharing a whiteboard with pictures or a film clip to add value to their thoughts. Examples include speaking and sharing a whiteboard with pictures or a film clip to add value to their thoughts.

Video 78

Video Conference Film Hiring 78

Apptivo

APRIL 6, 2022

Email marketing is one of the most popular and comparatively cost-effective methods of marketing in today’s era. Email marketing is a powerful tool that is heading the marketing game of many B2B and B2C business models. All About Email Marketing. What is Email marketing? How does email marketing work?

Email Marketing 52

Email Marketing Examples Marketing Top of Funnel 52