SalesFuel

MARCH 25, 2024

It’s time to get the digital marketing methods your client plans to use this year in order. How Top Digital Marketing Methods Yield Holiday Sales Jackpot Why Prioritize Digital Ads This Holiday Shopping Season? Marketing is no exception. Sure, the platform’s users skew lower in age, but every age group is represented.

Marketing 98

Marketing Hiring Social Media Ideal Customer Profile 98

Hubspot Sales

MAY 29, 2019

If you're in sales or marketing, I'm willing to bet you answered 'no' to that question. The best way to minimize extraneous time spent on simple tasks is to outsource that work to a third party -- in this case, a group scheduler. But first -- what should you look for in a good group scheduling tool? Sales automation tools (ex.

Groups 135

Groups Tools Outsourcing Services Hubspot 135

SMEI

JANUARY 12, 2024

On the morning of January 6, 2024, SMEI Vietnam, representative of Sales & Marketing Executives International (SMEI), organized the ceremony to award the Certificate of Sales Professional (SCPS – SMEI Certified Professional Salesperson ) and the Certificate of Professional Marketing Specialist.

Marketing 102

Marketing Course Sales Account 102

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. 76% percent of BDRs report to sales over marketing. 76% percent of BDRs report to sales over marketing. They then leverage research tools and market insights to pinpoint promising opportunities.

Outsourcing Services 118

Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

Allego

MARCH 7, 2023

Product marketers play a critical role in any company’s success. They’re conduits of information and the connective tissue between product developers, the marketing team, and the sales force. If you’re tired just reading that list, imagine how product marketers feel. 3 Habits of Highly Effective Product Marketers 1.

Marketing 115

Marketing Sales Enablement Collateral Microsoft 115

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

SMEI

JANUARY 16, 2024

What is a GPT and how can it enhance my sales and marketing productivity? They learn patterns and information from this training, which enables them to perform a variety of language-related tasks. The post GPT Tools for Sales & Marketing appeared first on SMEI.

Tools 62

Tools Marketing Face-to-face Webinar Metrics 62

Zoominfo

OCTOBER 5, 2021

There’s a saying in marketing: “If you’re targeting everyone, you’re targeting no one.” There are a million reasons why personalized content is widely promoted as a sales and marketing best practice. There are a million reasons why personalized content is widely promoted as a sales and marketing best practice.

Ideal Customer Profile 130

Ideal Customer Profile Marketing Buyer Persona B2B 130

Zoominfo

AUGUST 25, 2020

But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity. Either way, there are a host of obstacles to marketing time management that can impede productivity. Lack Of Strategy And Alignment: Sales and marketing alignment is imperative for efficient time use.

Marketing 221

Marketing Campaigns ROI Scale 221

BuzzBoard

APRIL 18, 2024

Understanding the Importance of Audience Segmentation in Local Business Markets The significance of audience segmentation in local business markets in today’s increasingly digital landscape is paramount. This is particularly valuable in local markets where customers often have specific needs and preferences.

Paid Content 52

Paid Content Segment Advertising Advertising 52

Sales and Marketing Management

JUNE 12, 2017

The best marketing minds are like that – a marriage of seeming opposites that end up working together. Strategic marketers today must balance the right brain that controls creativity and intuition and the left brain that processes information logically and analytically. We all different but, in the end, we all fruit.”.

Marketing 219

Marketing SAP Analytics Webinar Metrics 219

Allego

JANUARY 12, 2023

Marketing creates content. Sales is annoyed, while marketing is frustrated—maybe even a little sad. “It’s a common problem: The marketing team creates content for sales, but sellers don’t use it. What Motivates Sellers to Use Marketing Content. It’s a tale as old as time. Sales ignores the content.

Collateral 106

Collateral Marketing Report Motivation 106

eGrabber

MARCH 24, 2020

Around 79% of the B2B marketers consider LinkedIn as a good source to generate B2B leads and build email marketing lists says, a recent LinkedIn statistics (2020). Also, LinkedIn states that there are more than 2 million groups and nearly 8,000 groups are created every week.

Email Marketing 40

Email Marketing Groups LinkedIn Marketing 40

criteria for success

NOVEMBER 3, 2021

Coming up with marketing ideas can be hard. And even when you have a list of marketing ideas, it can be difficult to decide which ones to prioritize. While your marketing team has the most expertise in making these decisions, don’t forget to check with sales. Finally, create space to identify marketing ideas with sales.

Marketing 98

Marketing Top of Funnel Survey Proposal 98

Apptivo

OCTOBER 24, 2023

Email Markеting: Email markеting involvеs sеnding еmails to a group of pеoplе to promotе products, sеrvicеs, or brand mеssagеs. Now, think about how fantastic it would bе if you could tailor your еmail campaigns basеd on this information. It’s a powеrful tool for building and maintaining connеctions with customеrs.

Email Marketing 52

Email Marketing Campaigns CRM Marketing 52

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base. Sound familiar?

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

Zoominfo

JUNE 20, 2019

But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. We’ve compiled 22 live streaming statistics that will inform and evolve your B2B marketing strategy. Keep reading!

B2B 198

B2B Marketing Facebook Social Media 198

Sales Hacker

OCTOBER 31, 2023

Sophie Buonassisi is the Vice President of Marketing at GTMfund, overseeing GTMnow – the media arm of the GTMfund brand – and the internal community. She’s passionate about empowering go-to-market leaders and founders with access to insight through GTMnow’s channels, like this podcast, the newsletter, and more.

Competition 95

Competition Scale Marketing Intent Data 95

Allego

DECEMBER 6, 2023

Why don’t sales reps use all the marketing content your organization creates? Sales teams are often unaware that certain content exists, so they spend time making their own, leading to inaccurate product information or messaging. Marketing toiled over this content, so how can you motivate your sales team to use it?

Motivation 71

Motivation Marketing Collateral Case Study 71

Zoominfo

JANUARY 15, 2021

Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. Today we’re covering how sales teams can benefit from both sales and market intelligence along the buyer’s journey. What is Market Intelligence? What is Sales Intelligence?

Sales Qualified Lead 207

Sales Qualified Lead Marketing Marketing Qualified Lead Lead Rank 207

Smooth Sale

AUGUST 9, 2018

Attract the Right Job or Clientele: Whispering Energy signaled the significance of the group when I was asked to join. Every once in a while I pay homage to the original group, WE for short. All information was secret as we were highly competitive to achieve recognition and attend President’s Club. Your Story About A Core Group.

Groups 79

Groups Referrals Commission Hubspot 79

SalesFuel

APRIL 8, 2024

According to a report from TREW Marketing and GlobalSpec, your client should be focusing more on popular social media sites. Technical Buyers Value Informative Videos on Social Media When technical buyers are looking for their next product or service, they need information to fuel their decision-making process.

Social Media 52

Social Media Media Video B2B 52

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 252

Marketing Decision Maker Telecommunications Lead Rank 252

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What is the Landing Page’s Importance in Digital Marketing?

Marketing 130

Marketing Prospecting Top of Funnel Segment 130

Apptivo

APRIL 17, 2023

Five reasons why protecting your customer’s information is crucial 2. Business owners and IT leaders must guarantee the security of all personally identifiable information (PII), including names, addresses, phone numbers, email addresses, and credit card numbers. How can customer data protection be done?

Policies 52

Policies Ideal Customer Profile How To Retention 52

Smooth Sale

JANUARY 26, 2022

Attract The Right Job Or Clientele: Note: Our collaborative Blog offers insights upon asking, ‘ Do You Want Key Tips for Better Business Marketing This Year? You have much to think about when you are trying to focus on making the right choices and being able to improve your company marketing this year. Find Your Marketing Niche.

Trade Show 147

Trade Show Hiring Social Media Marketing 147

Partners in Excellence

APRIL 3, 2022

This isn’t unique to business, selling, marketing. I work across a lot of different industries, markets, and business models. There are practices that are common place in those, that, when adapted and tweaked are new and innovative in other markets. We see it in society, our communities, our families.

Segment 80

Segment Face-to-face Engineering Industry 80

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. But setting up a sales and marketing database from scratch is not as difficult as you may think. How big is your overall market?

Top of Funnel 200

Top of Funnel Marketing How To Inbound 200

Sales and Marketing Management

JANUARY 26, 2018

Author: Stephanie Kidder, Chief Marketing Officer, Azalead You Could Do With Less Leads, But You Do Need to Reach More People. When it comes to effective B2B marketing, sometimes less is more, and sometimes more is more, but it may not always be so obvious. Why shouldn’t marketing do the same? Let’s start with why less is more.

Account Based Marketing 236

Account Based Marketing B2B Marketing Buying Cycle 236

Sales Hacker

AUGUST 4, 2021

There’s a common misconception that both sales and marketing are not equally important. This can easily result in challenges between marketing and sales alignment. Sales and marketing might be different instruments, but they are all part of the same orchestra. How to ensure effective sales-marketing meetings.

Meeting 126

Meeting Marketing How To Groups 126

BuzzBoard

APRIL 16, 2024

Explaining the Importance of Lead Generation Strategies for Digital Marketing Agencies Lead generation strategies serve as crucial tools for digital marketing agencies. These strategies are especially vital for agencies marketing to small and local businesses. One impactful strategy is offering free digital marketing audits.

Lead Generation 52

Lead Generation Webinar Metrics Sales Qualified Lead Lead Rank 52

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. Go check it out!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Cincom Smart Selling

AUGUST 27, 2020

Today, product success is frequently determined by who gets to market first. Getting to market first means getting to market without stumbling or missing important items along the way. New Product Launch: Start with Basic Information. Messaging and information must be isolated and packaged for each group.

Marketing 118

Marketing Distribution Discount System 118

Zoominfo

JUNE 14, 2022

Marketing mistakes are costly. Yet marketers often struggle with this crucial step. Sure, your cost per lead might be cheap, but your cost per marketing-qualified lead (MQL) will skyrocket,” says Colin Chang, a marketing programs manager at ZoomInfo.

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Zoominfo

AUGUST 25, 2020

But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity Even the most disciplined employees face productivity roadblocks. Either way, there are a host of obstacles to marketing time management that can impede productivity. So, You Want to Improve Marketing Productivity?

Marketing 130

Marketing Campaigns ROI Scale 130

Zoominfo

JUNE 20, 2018

The marketing tech landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Subsequently, new technologies have emerged as well, aimed to help marketers achieve specific tasks and objectives. Today, we break down the most important categories of marketing tech.

Marketing 170

Marketing Social Media Advertising Advertising 170